Speed Stick

Speed Stick is an American personal-care brand offering deodorants and antiperspirants, primarily associated with men's grooming. The brand is produced by Colgate-Palmolive and was previously marketed as Mennen Speed Stick before Colgate-Palmolive acquired The Mennen Company. Although the Mennen name became less prominent after the acquisition, Speed Stick products have continued to carry a small “by Mennen” identifier on their packaging, linking the current brand to its former corporate heritage. The range is sold in several delivery formats, including traditional solid sticks, gels, and sprays. Its product architecture has included standard deodorants, antiperspirants, stronger-performance variants marketed under the 24/7 name, and lines such as Pro and Stain Guard. The brand has also been associated with Irish Spring-branded products. Speed Stick is primarily positioned as a mass-market men’s grooming brand emphasizing odor protection, sweat control, convenience, and active lifestyles. A related women’s range, Lady Speed Stick, extends the brand name into women’s deodorant and antiperspirant products and is likewise offered in stick and gel formats. Speed Stick’s consumer visibility has been supported by entertainment, sports, and event marketing. It has been identified as an official antiperspirant and sponsor of the National Hockey League, connecting the brand with a major North American sports property. Its promotional activity has also included a branded appearance on the comedy interview program Between Two Ferns with Zach Galifianakis, a Super Bowl XLVII television commercial, and motorsports sponsorship. Beginning in 2014, Speed Stick sponsored NASCAR Sprint Cup Series driver Cole Whitt for at least ten races per year. The sponsorship initially used the GEAR brand and later appeared on cars operated by several teams, including Swan Racing, BK Racing, Front Row Motorsports, and Premium Motorsports. The available reference material does not establish a founding year, original founder, current headquarters, standalone corporate financial information, or a definitive global market footprint. Speed Stick is best understood as a Colgate-Palmolive consumer brand rather than an independently listed company. Its principal market documented in the supplied material is the United States.

Speed Stick is rooted in the Mennen personal-care business and was formerly presented as Mennen Speed Stick. The brand developed as a deodorant and antiperspirant line for consumers seeking daily odor protection and, in antiperspirant formats, reduction of perspiration. The supplied reference material does not identify a precise launch year or original inventor, so the brand’s early development cannot be dated reliably here. A major corporate turning point came when Colgate-Palmolive acquired The Mennen Company. Speed Stick subsequently became part of Colgate-Palmolive’s brand portfolio. The change in ownership did not eliminate the Mennen connection: products continued to display “by Mennen” in smaller lettering, preserving a link to the former parent brand while allowing Speed Stick to operate as the principal consumer-facing name. Under Colgate-Palmolive, the line expanded across multiple product forms and performance claims. Speed Stick products have been sold as solid sticks, gels, and sprays, with both deodorant and antiperspirant versions. The range has included Original, 24/7, Pro, Stain Guard, and Irish Spring-associated variants. The 24/7 products were positioned as stronger or extended-performance options. A related women’s range, Lady Speed Stick, broadened the franchise beyond its core men’s positioning and was offered in stick and gel formats. Brand communication has relied heavily on high-reach sports and entertainment properties. Speed Stick has been connected with the National Hockey League as a sponsor and official antiperspirant. It also used Between Two Ferns with Zach Galifianakis for a comedic product promotion in which the program’s interview format was interrupted by an advertisement. In 2013, the brand purchased a 30-second commercial during Super Bowl XLVII on CBS, giving it access to one of the largest television audiences in the United States. Motorsports became another documented marketing channel. Starting in 2014, Speed Stick sponsored NASCAR Sprint Cup Series driver Cole Whitt for at least ten races per year. The program initially appeared through the GEAR brand and later became visible on cars fielded by several teams, including Swan Racing, BK Racing, Front Row Motorsports, and Premium Motorsports. These activities aligned the brand with performance, competition, and active-lifestyle imagery. The available sources describe Speed Stick as an active Colgate-Palmolive brand, but do not provide reliable information on its founding date, current standalone leadership, headquarters, sales, revenue, or international distribution beyond the United States. It remains a mass-market deodorant and antiperspirant franchise with products for men and women and a portfolio spanning conventional and higher-performance formats.

• 2015

  NASCAR sponsorship continued under changing team affiliations

  [1]Speed Sticken.wikipedia.org

  The Cole Whitt sponsorship was documented on cars associated with multiple teams, with the reference specifically noting the period through Indianapolis in 2015.

• 2014

  Cole Whitt NASCAR sponsorship began

  [1]Speed Sticken.wikipedia.org

  Speed Stick began sponsoring NASCAR Sprint Cup Series driver Cole Whitt for at least ten races per year.

• 2013

  Super Bowl XLVII advertising

  [1]Speed Sticken.wikipedia.org

  Speed Stick bought a 30-second commercial on CBS during Super Bowl XLVII.

• The brand was known as Mennen Speed Stick

  [1]Speed Sticken.wikipedia.org

  Speed Stick was formerly marketed under the Mennen Speed Stick name before The Mennen Company became part of Colgate-Palmolive.

• Colgate-Palmolive acquired The Mennen Company

  [1]Speed Sticken.wikipedia.org

  The acquisition transferred Speed Stick into Colgate-Palmolive’s portfolio and was followed by continued use of a small “by Mennen” label reference.

Mass-market personal-care brand focused on men's odor protection and sweat control, with related products for women and variants aimed at stronger or specialized performance.

• Deodorant and antiperspirant

  Speed Stick Original

  The Original line represents the core Speed Stick proposition: everyday odor protection and, where offered as an antiperspirant, sweat-control protection. It is associated with the brand’s conventional solid-stick format and its mass-market men’s grooming positioning.

• Performance deodorant and antiperspirant

  Speed Stick 24/7

  The 24/7 line is positioned as a stronger or extended-performance variant within the Speed Stick portfolio. It is available in deodorant and antiperspirant forms and is intended to emphasize sustained protection during daily activity.

• Deodorant and antiperspirant

  Speed Stick Pro

  Speed Stick Pro is one of the named product families in the brand’s range. The supplied source identifies the line but does not provide enough detail to specify its formulation, exact performance claims, or complete format assortment.

• Deodorant and antiperspirant

  Speed Stick Stain Guard

  Stain Guard is a Speed Stick product family associated with protection-oriented personal care. The available reference names the line but does not document its detailed formulation, launch date, or current retail availability.

• Deodorant and antiperspirant

  Speed Stick Irish Spring

  Irish Spring is among the product types associated with Speed Stick in the reference material. The source does not clarify whether this represents a continuing sub-line, a co-branded product, or a historical assortment.

• Women’s deodorant and antiperspirant

  Lady Speed Stick

  Lady Speed Stick extends the Speed Stick brand into women’s personal care. The line is available in stick and gel forms and provides deodorant and antiperspirant products under a women-focused sub-brand identity.

• 2014Cole Whitt NASCAR sponsorship

  United States

  Beginning in 2014, Speed Stick sponsored NASCAR Sprint Cup Series driver Cole Whitt for at least ten races annually. The sponsorship initially used the GEAR brand and was later displayed on cars associated with Swan Racing, BK Racing, Front Row Motorsports, and Premium Motorsports.

  Source
• 2013Super Bowl XLVII commercial

  United States

  Speed Stick purchased a 30-second commercial on CBS during Super Bowl XLVII, using a major national television event to promote the deodorant and antiperspirant brand.

  Source
• Between Two Ferns with Zach Galifianakis promotion

  United States

  Speed Stick promoted its products through Between Two Ferns with Zach Galifianakis. The execution used the program’s deliberately awkward interview style, with an interview being abruptly cut short for a product promotion.

  Source
• National Hockey League sponsorship

  United States · Canada

  Speed Stick has been promoted as an NHL sponsor and official antiperspirant, associating the brand with professional hockey and active-sport performance.

  Source

• Integration into Colgate-Palmolive after the Mennen acquisitionM&A

  Background

  Speed Stick was previously associated with The Mennen Company under the Mennen Speed Stick name. Colgate-Palmolive’s acquisition of The Mennen Company changed the brand’s corporate ownership.

  Action taken

  Colgate-Palmolive incorporated Speed Stick into its brand portfolio while retaining a small “by Mennen” reference on product packaging.

  Aftermath

  Speed Stick continued as a Colgate-Palmolive deodorant and antiperspirant brand, with Mennen heritage still visible on labels.

  Source

• Expansion across formats, performance tiers, and consumer segmentsStrategy

  Background

  The brand developed beyond a single conventional men’s stick to address different usage preferences and protection expectations.

  Action taken

  Speed Stick offered deodorant and antiperspirant products in stick, gel, and spray formats, including 24/7, Pro, Stain Guard, and related product families. Lady Speed Stick extended the name into women’s products.

  Aftermath

  The portfolio covered everyday and stronger-performance positioning while maintaining a core mass-market personal-care identity.

  Source

1. 1Speed Sticken.wikipedia.org