Special Event Factory
Atlanta-based floral and event design studio creating custom floral installations and décor for corporate events, brand activations, social celebrations, and luxury experiences.
Last updated September 27, 2026
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Overview
Special Event Factory is an Atlanta-based floral and event design studio specializing in corporate events, brand activations, social celebrations, and luxury experiences. The studio designs custom floral installations, event décor, and styled arrangements for clients across Metro Atlanta, the Southeast, and — according to its own materials — nationwide and internationally. Its work spans product launches, conferences, VIP client dinners, influencer campaigns, pop-up shops, weddings, baby showers, bridal showers, milestone birthdays, and other celebrations. The studio's floral specialties include customized installations such as arches, stage installations, backdrops, event props, and hanging displays; full-service wedding blooms covering ceremony, personals, and reception centerpieces; and arrangements for entryway statement pieces, coffee tables, podiums, and activations. For corporate and brand clients, Special Event Factory designs fresh floral and greenery stage backdrops, floral photo activations, and conference table florals for virtual, hybrid, live, and in-person events, as well as florals for company galas and fundraising banquets. Special Event Factory is led by founder and lead designer Leneille, who is based in Atlanta and has called the city home for over 20 years. She brings more than 15 years of experience across hospitality, event planning, and design, with a focus on corporate and brand-driven events. Her background in public relations and digital marketing shapes a strategic approach to floral design in which every project aligns with brand identity, audience, and event objectives. The studio states that its team brings over 10 years of hospitality and event production experience, and that it has delivered 500+ events with 16+ years of combined experience. The studio frequently designs florals for Atlanta venues such as Four Seasons Atlanta, The Battery, Hotel Avalon, Georgia Aquarium, Atlanta Botanical Gardens, and the Atlanta History Center, as well as other hotels, conference centers, and event venues across Atlanta. It serves corporate clients in Alpharetta, Atlanta, Roswell, Sandy Springs, Johns Creek, and the greater Metro Atlanta area, and works alongside event planners, marketing teams, and brand managers. Its corporate work spans industries including food and beverage, financial, media, sports, tech, hospitality, nonprofit, and retail. Special Event Factory has been featured by Atlanta's top media and lifestyle publications.
History
Special Event Factory is an Atlanta-based floral design studio founded by Leneille, who serves as founder and lead designer. Leneille has called Atlanta home for over 20 years and brings more than 15 years of experience across hospitality, event planning, and design, with a focus on corporate and brand-driven events. Her background in public relations and digital marketing shapes the studio's strategic approach to floral design, aligning every project with brand identity, audience, and event objectives. The studio describes its team as bringing over 10 years of hospitality and event production experience, designing florals for intimate gatherings and high-volume events across Metro Atlanta and the Southeast. According to its corporate services page, the studio has 16+ years of experience and has delivered 500+ events. Special Event Factory has built a client base spanning corporate, brand, and social clients. Its corporate work includes product launches, conferences, VIP client dinners, employee appreciation events, holiday parties, nonprofit galas, and executive gifting. Its brand activation work includes influencer campaigns, product photography, pop-up shops, and social media content creation. Its social work includes baby showers, bridal showers, milestone birthdays, and luxury celebrations, as well as full-service wedding blooms. The studio frequently designs florals for prominent Atlanta venues such as Four Seasons Atlanta, The Battery, Hotel Avalon, Georgia Aquarium, Atlanta Botanical Gardens, and the Atlanta History Center, as well as other hotels, conference centers, and event venues across Atlanta. It serves corporate clients across Alpharetta, Atlanta, Roswell, Sandy Springs, Johns Creek, and the greater Metro Atlanta area, and states that it is available nationwide and internationally. Special Event Factory has been featured by Atlanta's top media and lifestyle publications.
Products and positioning
Atlanta's premier floral and event design studio for corporate, social, and brand experiences, offering strategic, on-brand floral design with a polished aesthetic and reliable execution.
Customized Floral Installations
Arches, stage installations, backdrops, event props, and hanging displays for corporate events, brand activations, and social celebrations.
Full Service Wedding Blooms
Ceremony, personals, and reception centerpieces.
Floral Arrangements
Event entryway statement pieces and blooms for coffee tables, podiums, and activations.
Brand Activations & Experiential Events
Fresh floral and greenery stage backdrops, floral photo activations, and conference table florals for virtual, hybrid, live, and in-person events.
Social Celebration Décor
Low lush compote vases, tall stands, and ceiling installations for weddings, birthday parties, and baby showers.
Sources5 sources
- 1Atlanta Corporate Event Florist | Brand Activations | Special Event Factoryspecialeventfactory.com
- 2Atlanta Florist | Social Event | Corporate Event Floristspecialeventfactory.com
- 3ABOUT | Special Event Factory Atlantaspecialeventfactory.com
- 4Corporate Event Floral Design Atlanta | Brand Activationsspecialeventfactory.com
- 5Special Event Factorywikidata.org
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