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Southold

A small, mailing-list-driven winery making wine in Francs, on the eastern edge of Bordeaux.

Last updated September 27, 2026

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Overview

Southold is a winery based in Francs, a small appellation on the eastern edge of Bordeaux in the Gironde department of France. It was founded by Regan Meador, and its identity is closely tied to its specific site: the estate describes Francs as a remarkable place to grow grapes and one that most of the world has yet to discover. Rather than pursuing broad retail distribution or heavy marketing, Southold operates with a deliberately low-key, direct-to-consumer model. The winery's primary channel of communication is its mailing list, which is also where customers gain access to new releases. Visits to the property are limited to a small number of appointments each month, arranged by email. This approach positions Southold as a boutique, allocation-style producer whose wines are sold primarily to a dedicated following rather than through conventional trade channels. Southold's location in Francs places it within the wider Bordeaux wine region, though on its less-celebrated eastern periphery — a positioning the brand embraces rather than downplays. The combination of a specific terroir story, a founder-led identity, and a scarcity-driven sales model defines the brand's public presence. Because the winery communicates mainly through its mailing list and hosts only limited visits, its public footprint is intentionally small. The available evidence establishes its location, its founder, and its direct-to-consumer orientation, but does not disclose founding year, production volumes, or the full range of wines.

History

Southold is a winery located in Francs, a small wine-producing area on the eastern edge of Bordeaux in the Gironde department of France. It was founded by Regan Meador. The estate's own description emphasizes its site: it makes wine in Francs, which it regards as a remarkable place to grow grapes and one that most of the world has yet to discover. From its public communications, Southold has built its identity around a direct relationship with its customers rather than conventional distribution. The winery states that it mainly communicates through its mailing list, and that the mailing list is also where access to new releases is provided. This allocation-style, direct-to-consumer approach is central to how the brand presents itself. Visits to the winery are deliberately restricted: Southold hosts a limited number of visits each month, with interested parties asked to make contact by email. This scarcity of access reinforces the brand's boutique positioning and its emphasis on a small, engaged following. The available evidence does not specify the year Southold was founded, its production volumes, or the full range of wines it produces. What is established is its location in Francs, its founder, and its mailing-list-driven sales and communication model.

  • Southold is founded by Regan Meador as a winery in Francs, Gironde, France.

Products and positioning

Boutique, founder-led winery on Bordeaux's eastern edge, selling primarily through a mailing list with limited visits.

  • Wine produced in Francs, Bordeaux

    The winery makes wine in Francs, on Bordeaux's eastern edge; new releases are made available to its mailing list.

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