
Southern Finance Omnimedia Group
Southern Finance Omnimedia Group (SFC) is a Guangdong-based all-media finance group established in November 2016, built around the financial media resources of 21st Century Business Herald.
Last updated October 12, 2026
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Overview
Southern Finance Omnimedia Group (SFC) was established on 17 November 2016 and is described by its official site as the country's first all-media group, approved by the Central Cultural System Reform Leading Group Office and positioned as a provincial-level new mainstream media group and media convergence benchmark project built by the Guangdong provincial party committee and government. It was set up with the nationally known financial media outlet 21st Century Business Herald as its main body, integrating core financial media resources such as the Guangdong Economic Science and Education TV Channel and the Stock Market Radio frequency. The group states its development goal as building a 'Chinese first-class financial media with global influence', and has built a media matrix led by the 21 Finance app, with total users exceeding 150 million. Its headquarters, the Southern Finance Building, is located in Guangzhou International Financial City.
History
Southern Finance Omnimedia Group was established on 17 November 2016. According to its official introduction, it was approved by the Central Cultural System Reform Leading Group Office and is described as the country's first all-media group, as well as a provincial-level new mainstream media group and media convergence benchmark project built by the Guangdong provincial party committee and government. It was formed with the nationally known financial media outlet 21st Century Business Herald as its main body, integrating core financial media resources including the Guangdong Economic Science and Education TV Channel and the Stock Market Radio frequency. The group states that it has built a media matrix led by the 21 Finance app, covering outlets such as 21st Century Business Herald, 21st Century Business Review, the Guangdong Economic Science and Education TV Channel, the Stock Market Radio frequency and Southern Finance Online, with total users exceeding 150 million. Its headquarters, the Southern Finance Building, is located in Guangzhou International Financial City, and is intended to become a financial data aggregation center, a fintech experimentation platform and a core carrier of the Guangdong-Hong Kong-Macao Greater Bay Area fintech ecosystem.
- 2025
Guangdong Economic Science and Education Television Channel is formally reorganized into Jingshi Media (经视传媒), with the Guangdong Jing TV client as its main channel.
- 2016
Southern Finance Omnimedia Group is established, described as China's first omnimedia group, formed from the financial-media resources of Nanfang Media Group and Guangdong Radio and Television.
Products and positioning
Provincial-level new mainstream media group and media convergence benchmark project, aiming to build a Chinese first-class financial media with global influence.
21 Finance app
Flagship of the group's media matrix; the official introduction states its downloads exceeded 114 million.
21st Century Business Herald
Described by the group as one of China's most influential digital, smart professional financial media outlets.
21st Century Business Review
A high-quality business monthly focused on China's most vibrant companies and figures.
Guangdong Economic Science and Education TV Channel
Focused on the Greater Bay Area and Guangdong, serving the economy and people's livelihood; in May 2025 it was reorganized into Jingshi Media.
Stock Market Radio frequency (FM95.3)
Described as China's first and only specialized financial and securities radio station.
Investment Express
A professional securities newspaper whose new media matrix covers the whole internet with 10 million followers.
Controversies
Sources9 sources
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