South Arts
A nonprofit regional arts organization that supports artists, arts organizations, cultural presenters, and arts education across the Southern United States.
Last updated August 26, 2026
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Overview
South Arts, formerly known as the Southern Arts Federation, is a nonprofit regional arts organization headquartered in Atlanta, Georgia. It serves the nine-state Southern region comprising Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. Its work centers on strengthening the arts ecosystem through partnerships, professional development, touring and presentation opportunities, artist promotion, cultural programming, and advocacy for arts and arts education. The organization was established in 1975 as one of six regional arts organizations supported by the National Endowment for the Arts. The regional arts organization model grew out of federal arts-policy efforts in the early 1970s, when policymakers sought a more effective way to deliver services across multiple states, particularly in touring and presenting the performing arts. South Arts operates as an intermediary between national arts infrastructure and state-level arts agencies, while also working directly with artists, presenters, educators, arts professionals, filmmakers, folklorists, and community organizations. South Arts develops and administers programs intended to make Southern arts more visible and more accessible. Its activities include professional gatherings for the performing arts field, programs for independent film exhibition, registries and promotional platforms for Southern artists, traveling visual-arts exhibitions, and initiatives focused on traditional and culturally specific arts. The organization’s traditional-arts work encompasses Indigenous Southern practices as well as traditions maintained by immigrant communities living in the region. Through these activities, South Arts presents Southern cultural expression to regional, national, and international audiences. A central part of South Arts’ role is convening and connecting the arts sector. The Performing Arts Exchange provides a forum where artists, artist managers, presenters, and other professionals can network, develop business relationships, and pursue touring opportunities. Southern Circuit supports tours of independent filmmakers in Southern communities, helping connect films and filmmakers with audiences outside the conventional commercial cinema system. SouthernArtistry.org has served as an online showcase for visual artists, media artists, writers, performers, and arts educators nominated by state arts agencies. Other initiatives, including Southern Visions and the Folklorists in the South Retreat, extend the organization’s work into visual art, folklore research, public programming, and professional learning. South Arts is funded through a combination of National Endowment for the Arts support, contributions from private foundations, corporations and individuals, and dues or other support from participating state arts councils. It is not a commercial brand or publicly traded company. Its institutional identity is based on regional collaboration, cultural representation, access to the arts, and capacity-building for the people and organizations that produce, present, teach, and preserve Southern arts.
History
South Arts was founded in 1975 as the Southern Arts Federation, during the formation of a network of regional arts organizations supported by the National Endowment for the Arts. The regional model reflected a policy effort to improve the distribution of federal arts services, particularly touring and performing-arts presentation, by creating organizations capable of working across state boundaries. Federal legislation enacted as Public Law 93-133 provided the statutory basis for the regional approach and authorized federal support for states and their regional organizations. From its establishment, the organization’s function was broader than the presentation of individual performances or exhibitions. It served as a coordinating and capacity-building institution for the Southern arts field, working with state arts councils and with artists, arts groups, presenters, educators, and cultural professionals. Its geographic remit developed around nine participating states: Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. Over time, the organization built a portfolio covering performing arts, independent film, visual arts, traditional arts, folklore, and professional development. The Performing Arts Exchange became a major convening and business-development forum for artists, artist managers, and presenters. Southern Circuit, which originated with the South Carolina Arts Commission in 1975 and was subsequently operated as a South Arts program, created touring opportunities for independent filmmakers and helped communities across the South engage with noncommercial cinema. Southern Visions extended the organization’s reach through traveling exhibitions of traditional and contemporary visual art. South Arts also developed programs focused on cultural documentation, transmission, and representation. The Folklorists in the South Retreat provides learning and exchange opportunities concerning research methods, teaching, technology, and public programming. Its Traditional Arts activities identify, promote, and present Indigenous Southern traditions and the cultural practices of immigrant communities that have become part of the region. SouthernArtistry.org has provided a digital registry for artists and arts educators nominated by state arts agencies, creating a promotional and discovery resource for Southern creative work. In 2006, South Arts began publishing a podcast connected to its Southern Circuit activities, reflecting an early use of digital media to extend program reach. The organization later adopted the public-facing name South Arts while retaining its identity as a regional arts organization. Its support base includes the National Endowment for the Arts, private foundations, corporations, individual donors, and financial contributions from member states. South Arts continues to operate as a nonprofit intermediary that promotes artistic exchange, professional opportunity, cultural preservation, and arts access across the nine-state Southern region.
- 2006
South Arts begins podcast publishing
[1]South Arts published its first podcast in support of Southern Circuit, adding a digital communications channel to its independent-film program.
- 1975
Southern Arts Federation founded
[1]The organization was established as a nonprofit regional arts organization serving the Southern United States and became part of the National Endowment for the Arts-supported regional arts network.
- 1975
Southern Circuit originates
[1]The independent-film touring initiative later known as Southern Circuit originated with the South Carolina Arts Commission and became part of South Arts’ program portfolio.
- 1973
Federal legislation establishes the regional-arts framework
[1]Public Law 93-133 was enacted, creating the statutory basis for federal support of states and regional arts organizations and contributing to the development of the six regional arts organizations.
Adopts the South Arts name
[1]The Southern Arts Federation became publicly known as South Arts, while continuing its work as a regional nonprofit arts organization.
Products and positioning
South Arts positions itself as a regional connector and service organization for the arts rather than as a commercial producer or consumer-facing entertainment brand. Its distinctive role is to link nine state arts councils with artists, presenters, educators, cultural organizations, and communities, while increasing opportunities for touring, professional development, cultural exchange, and public access to Southern arts.
Professional conference and arts-market program
Performing Arts Exchange
Performing Arts Exchange is a multi-day professional gathering for performing artists, artist managers, presenters, and related arts professionals. It provides networking, professional learning, and business-development opportunities, with a particular emphasis on connecting touring artists and presenting organizations across the South.
Independent film touring · 1975
Southern Circuit: Tour of Independent Filmmakers
Southern Circuit brings independent filmmakers and films to communities throughout the South. The program expands access to independent cinema, supports filmmaker engagement with audiences, and helps local presenting organizations create film programs beyond the commercial theater market.
Online artist registry
SouthernArtistry.org
SouthernArtistry.org is a free online showcase and registry for Southern visual artists, media artists, writers, performers, and arts educators. Participants are nominated by state arts agencies based on the quality of their work, giving presenters and the public a curated way to discover creative talent from the region.
Traveling visual-arts exhibition program
Southern Visions
Southern Visions is a traveling exhibition initiative presenting traditional and contemporary art in venues across the Southern United States. It supports circulation of visual art and enables communities to encounter work from artists connected to the region.
Folklore professional-development program
Folklorists in the South Retreat
The Folklorists in the South Retreat, also known as FITS, convenes folklorists and related practitioners for workshops and sessions concerning tradition in contemporary life. Topics include research, teaching, public programming, resources, and technology used to document and interpret cultural traditions.
Cultural heritage program
Traditional Arts
South Arts’ Traditional Arts work identifies, supports, promotes, and presents Indigenous Southern arts and cultural practices as well as traditions maintained by immigrant communities in the region. The program connects local cultural expression with regional, national, and international audiences.
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