Skip to content

Soulfood

Soulfood is a German music and entertainment distribution company serving the German-speaking European market.

Last updated August 25, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Soulfood, formally identified in reference material as Soulfood Music Distribution GmbH, is a German distribution company focused on recorded music, video games, and related merchandise. Its principal commercial territory is the German-speaking European region commonly referred to as G/A/S: Germany, Austria, and Switzerland. The company is headquartered in Hamburg. Soulfood was established in May 2002 by Georg Schmitz and Jochen Richert, two distribution executives with long experience in the German music industry. Before founding Soulfood, both worked from 1990 at Intercord, which was then an independent record label and distributor. Their earlier experience gave them familiarity with label services, physical product logistics, sales channels, and the commercial needs of specialist music companies. In 1998, Schmitz and Richert left Intercord and helped build Connected, an alternative distribution operation created for edel GmbH. After this period, they developed their own distribution service in cooperation with DADC Austria. That venture became Soulfood. The company's formation therefore reflected a progression from established-label distribution, through an alternative distribution project, to an independent service designed to work with a range of music and entertainment rights holders. Soulfood's business model is based on distribution agreements rather than on a single consumer product line. Such agreements generally cover the three G/A/S markets, allowing labels and other content partners to use the company as a regional route to market. The reference material identifies music and video games as core categories and also notes associated merchandise products. This places Soulfood within the specialist entertainment supply chain: it connects content owners and labels with retailers and other sales channels, rather than functioning primarily as a consumer-facing manufacturer. The available reference material provides limited information about later ownership, financial performance, executive succession, individual labels, campaigns, product launches, or current operating status. Accordingly, those details are not asserted here. The documented identity of the brand is its Hamburg base, its 2002 founding by Schmitz and Richert, its roots in Intercord and edel-related distribution work, and its focus on music, games, and merchandise distribution across Germany, Austria, and Switzerland.

History

Soulfood's documented history begins with the professional careers of its founders, Georg Schmitz and Jochen Richert. Both executives entered the German music-distribution sector before Soulfood was created. From 1990 onward, they were employed by Intercord, which at the time operated as an independent label and distributor. Their work there gave them experience in the practical and commercial functions required to bring recorded music to market, including relationships with labels, retailers, and distribution partners. In 1998, Schmitz and Richert left Intercord. They subsequently helped establish Connected, an alternative distribution business built for edel GmbH. This stage was significant because it exposed the two executives to the development of a distribution operation outside the structure of their previous employer. Rather than simply managing an existing catalog or sales network, they were involved in building an alternative service for a larger entertainment company. After their work with Connected, Schmitz and Richert pursued an independent distribution concept in cooperation with DADC Austria. They founded Soulfood in May 2002. The new company was organized as a distribution service and was headquartered in Hamburg, placing it within one of Germany's important music-industry centers. Its commercial remit extended beyond recorded music: the available reference material describes the business as distributing music and video games, together with related merchandise products. Soulfood's distribution agreements generally cover Germany, Austria, and Switzerland. This G/A/S focus is a coherent regional model for entertainment distribution because the three markets share close commercial links while retaining distinct retail, language, and market characteristics. For labels and other content partners, a distributor with regional coverage can provide a consolidated route to market across the German-speaking territory. The available account identifies the company's founding and business categories but does not provide a dated chronology of subsequent ownership changes, acquisitions, expansions, financial results, executive appointments, or major corporate controversies. It also refers to labels associated with Soulfood in a historical context, including material described as current in June 2008, but does not provide enough detail in the supplied reference to enumerate those labels reliably. The documented history therefore remains centered on the founders' prior careers, the 1998 Connected project, the cooperation with DADC Austria, and Soulfood's establishment in 2002 as a Hamburg-based music and entertainment distributor.

  • 2008

    Historical label information recorded

    [1]

    Reference material identifies a historical label overview associated with Soulfood as of June 2008, although the supplied extract does not enumerate the labels.

  • 2002

    Soulfood founded

    [1]

    Georg Schmitz and Jochen Richert founded Soulfood in May 2002 in cooperation with DADC Austria, establishing an independent distribution service.

  • 1998

    Connected distribution project

    [1]

    Schmitz and Richert left Intercord and helped build Connected, an alternative distributor created for edel GmbH.

  • 1990

    Founders begin work at Intercord

    [1]

    Georg Schmitz and Jochen Richert began working at the then-independent label and distributor Intercord, gaining experience that later informed their own distribution ventures.

Products and positioning

A specialist regional distributor for music and related entertainment products, serving Germany, Austria, and Switzerland.

  • Entertainment distribution · 2002

    Music distribution

    Soulfood's core documented activity is the distribution of recorded music on behalf of labels and other content partners. Its distribution agreements usually cover Germany, Austria, and Switzerland, giving partners a regional route to market across the German-speaking European territory. The available material does not specify particular formats, catalogs, retailers, or current partner labels.

  • Interactive entertainment distribution

    Video game distribution

    The company is also described as distributing video games. This places Soulfood beyond conventional recorded-music logistics and within a broader entertainment-distribution role. The supplied sources do not identify specific game titles, platforms, publishers, formats, or release dates.

  • Entertainment merchandise distribution

    Related merchandise

    Soulfood's documented scope includes related merchandise products alongside music and video games. These goods are presented as an associated distribution category rather than as a separately documented consumer brand line. No specific merchandise types or partner catalogs are identified in the supplied reference material.

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/soul-food · Editorial policy · How profiles are compiled