SOS Mata Atlântica Foundation

SOS Mata Atlântica Foundation is a Brazilian nongovernmental, nonprofit organization established in 1986 to defend and restore the remaining Atlantic Forest, or Mata Atlântica, ecosystem. The foundation operates as an environmental advocacy and conservation organization rather than as a conventional commercial brand. Its work combines public-policy engagement, public campaigns, conservation communications, environmental education, institutional development, and sustainable ecosystem protection and management. The Atlantic Forest is one of Brazil's most significant ecological regions and historically extended along much of the country's eastern and southern coast. Extensive urbanization, agriculture, infrastructure development, logging, and other forms of land conversion have reduced the original forest cover and fragmented its surviving habitats. Against this background, SOS Mata Atlântica has built a public-facing identity around making forest loss visible, encouraging civic participation, supporting restoration, and promoting policies intended to protect biodiversity and ecosystem services. The foundation's activities are organized across six broad areas: public policies; campaigns; documentation, information, and communication for conservation; environmental education and responsible citizenship; institutional development; and sustainable development, ecosystem protection, and ecosystem management. This combination allows it to work both as an advocacy body and as a practical conservation organization. Its communications and educational work seek to translate ecological issues into accessible public information, while its policy work focuses on strengthening protection for the Atlantic Forest and encouraging government and civil-society action. One of the organization's best-known initiatives is ClickArvore, a reforestation project launched around 2000. The project supports the planting of native trees in the Atlantic Forest and has been associated with the planting of approximately 22 million trees, covering about 130 square kilometers, according to the cited reference material. ClickArvore illustrates the foundation's emphasis on restoration alongside advocacy: rather than limiting its role to awareness-building, it connects public engagement and conservation financing with on-the-ground recovery of degraded landscapes. The project was reportedly conceived by Rodrigo Agostinho, who later became mayor of Bauru in 2008. SOS Mata Atlântica's positioning is therefore rooted in ecological stewardship, restoration, public accountability, and citizen participation. It does not have conventional consumer products, a listed-company structure, or a commercial parent group identified in the available material. Its principal offerings are conservation programs, educational resources, public campaigns, research and documentation, and policy advocacy. The foundation's brand value derives from its role as a recognizable Brazilian voice for Atlantic Forest protection and from the practical conservation programs conducted under its name.

SOS Mata Atlântica Foundation was created in 1986 in Brazil as a nongovernmental and nonprofit organization devoted to defending the remnants of the Atlantic Forest. Its formation reflected growing concern over the degradation and fragmentation of one of Brazil's most biologically important ecosystems. From the beginning, the foundation's role extended beyond direct habitat protection: it also sought to influence public policies, inform citizens, communicate conservation issues, and encourage broader participation in environmental stewardship. The organization developed a multi-part operating model covering six connected areas. These areas include public-policy advocacy; public campaigns; documentation, information, and communication for conservation; environmental education and responsible citizenship; institutional development; and sustainable development, ecosystem protection, and ecosystem management. Together, these activities position the foundation between an advocacy institution, a public educator, and a practical conservation organization. A major stage in its operational history was the development of ClickArvore, a restoration initiative associated with the year 2000. The project was designed to support reforestation of the Atlantic Forest using native trees. The available reference material attributes the project's conception to Rodrigo Agostinho and reports that, since 2000, approximately 22 million native trees have been planted through the initiative, covering roughly 130 square kilometers. Agostinho was later elected mayor of Bauru in 2008, providing a documented connection between the project and a public figure involved in Brazilian civic and environmental affairs. ClickArvore expanded the foundation's practical conservation profile. While policy advocacy and public communication address the causes and governance of forest loss, restoration projects address damaged landscapes directly. The initiative also reflects the foundation's broader emphasis on mobilizing citizens and institutions around environmental outcomes rather than treating conservation as solely a government responsibility. The foundation's continuing identity is centered on the Atlantic Forest and on the combination of restoration, public information, education, campaigning, and policy engagement. The available source material does not provide a complete chronology of leadership changes, offices, funding, legal structure, or later program developments. Accordingly, the documented history supports a clear account of the organization's founding purpose and ClickArvore's importance, but not a fuller institutional timeline.

• 2000

  ClickArvore reforestation initiative

  [1]SOS Mata Atlântica Foundationen.wikipedia.org

  The foundation's notable ClickArvore project began around 2000 to support restoration of the Atlantic Forest with native trees.

• 1986

  Foundation established

  [1]SOS Mata Atlântica Foundationen.wikipedia.org

  SOS Mata Atlântica Foundation was created in Brazil as a nongovernmental and nonprofit organization dedicated to defending the remaining Atlantic Forest.

• ClickArvore restoration results reported

  [1]SOS Mata Atlântica Foundationen.wikipedia.org

  The project is reported to have planted approximately 22 million native trees across about 130 square kilometers of Atlantic Forest restoration area.

A Brazilian environmental nonprofit focused on protecting, restoring, documenting, and advocating for the Atlantic Forest through public engagement, policy work, education, and practical conservation programs.

• Forest restoration program · 2000

  ClickArvore

  ClickArvore is SOS Mata Atlântica Foundation's best-known restoration initiative. Established around 2000, it supports the planting of native trees in the Atlantic Forest and links public engagement with practical ecological recovery. The project is reported to have resulted in approximately 22 million native trees being planted over an area of about 130 square kilometers.

1. 1SOS Mata Atlântica Foundationen.wikipedia.org
2. 2SOS Mata Atlântica Foundation official websitesosma.org.br