SOOHYUN
Noblesse Suhyun is a South Korean premium matchmaking and marriage-information agency specializing in upper-class matchmaking services.
Last updated September 29, 2026
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Overview
Noblesse Suhyun (노블레스수현, often branded simply as SOOHYUN or NSH) is a South Korean marriage-information and matchmaking company that positions itself as a premium, upper-class matchmaking network. According to its official website, the company describes itself as having built an upper-class matchmaking network over two generations, and it markets its services around the quality of its membership base, stating that "the quality of a marriage-information company is the quality of its members." Its services are organized into tiered membership classes, including Premier Noblesse, Royal Family Noblesse, Trinity Noblesse V-VIP, Royal-Gold Noblesse, High-Reach Noblesse, Overseas Noblesse, Private Noblesse (child-marriage consulting), Christian Noblesse, Remarriage Noblesse, and Senior Noblesse. The company operates a nationwide network with branches in Seoul, Busan, Daejeon, Daegu, and Gwangju, and offers services such as five-star hotel matchmaking meetings, private parties, premium clubs, and a matching system. It also provides a "Love Test" ideal-type matching tool and a membership fee calculator. The brand has pursued numerous corporate partnerships and co-branded events, including collaborations with Lotte Chilsung, Lotte Cultureworks (Lotte Cinema), Korea Investment & Securities, GC Green Cross, and others, as well as MOU agreements with organizations such as the Financial Security Institute and university alumni associations. Noblesse Suhyun has received external recognition, including repeated Stevie Awards (Asia-Pacific Stevie Awards) in the management category, and states that it has recorded zero consumer damage complaints for consecutive years. The company celebrated its 15th anniversary in 2024, indicating a founding around 2009. It operates as a private company under the corporate name Suhyun Co., Ltd. (수현㈜), as referenced in its website terms of service. Its primary market is South Korea, with a focus on affluent, highly educated, and professional clientele.
History
Noblesse Suhyun (노블레스수현) is a South Korean marriage-information company that, according to its official website, has built an upper-class matchmaking network over two generations. The company celebrated its 15th anniversary in October 2024, which implies a founding around 2009. It operates under the corporate name Suhyun Co., Ltd. (수현㈜), as stated in its website terms of service. The company's history page lists numerous milestones. In 2024, it received the Minister of Science and ICT Award at the Korea Social Contribution Awards, signed a partnership with Preedlife, launched a marriage-information product with Preedlife, held the Single 100 Christmas Party, and recorded zero consumer damage complaints for the year. It also won the 2024 Communication Grand Prize, signed partnerships with the Korean Medical Association Newspaper and the Legal Newspaper, and partnered with the welfare mall E-Jenadu. In July 2024, it signed agreements with Daejeon Transportation Corporation and Kyowon Life, opened a dedicated page for asset holders and family business succession, and surpassed 100,000 KakaoTalk Plus Friends. In June 2024, it won the Asia-Pacific Stevie Awards in the management category for the eighth consecutive year, opened a page highlighting its strengths, and signed agreements with the Jeonbuk Special Self-Governing Province Public Officials Labor Union and Moduui Pharmacy. In April 2024, it signed an MOU with Lotte Cultureworks and launched the "Movie Flirting" couple matching program with Lotte Cinema, began screen advertising across Lotte Cinema nationwide, and expanded to reach Korean-American lawyers. In 2025, the company continued its activities: it held the Single100 Christmas Party Season 2 in December, a Busan Private Meeting Party in November, signed an MOU with the Financial Security Institute in August, signed an exclusive MOU with the Catholic University of Korea College of Medicine Alumni Association in July, held its first large-scale speed meeting 32:32 with Lotte Cultureworks in May, ran a limousine event in the Gangnam area in April, held a "To My Valentine" meeting party at Lotte Hotel in February, signed a business partnership with SH Forestry Cooperative, filmed video content with announcer Shin Ah-young, opened a New Year child counseling event in January, was appointed to the Green Noble Club of the ChildFund Korea, and signed a partnership with the Duksung Women's University College of Pharmacy Alumni Association. In March 2025, it renewed its official website and changed its logo, held a "Speed Dating" event with Lotte Cultureworks at Lotte Cinema World Tower, and had a special feature article on "Movie Flirting" published in Chosun Ilbo. In June 2025, it held a "Hantu Pairing" party with Korea Investment & Securities, and in September 2025, it held a wine collaboration meeting party with Lotte Chilsung and signed an MOU with the National Rich Cooperative Association. In 2026, the company's history page lists events such as a "Movie Flirting" Carmen wine net tag production with Lotte Chilsung in May, a Love Breeze Meeting Party in Daejeon, sponsorship of the Catholic University of Korea College of Medicine Alumni Association's first academic conference in March, selection as a major marriage-information company in Trend Korea 2026 in January, expansion and relocation of the Busan branch in June, sponsorship of the second cultural event of the "Meeting to Prepare for the Future of Pharmacists," participation in a policy meeting for SMEs responding to demographic changes in April, entry of the "Movie Flirting" product into Hyundai Easywell's welfare mall in April, and the opening of a health matching test with GC Green Cross in February. The company has received the Asia-Pacific Stevie Awards in the management category for eight consecutive years (as of 2024) and states that it has recorded zero consumer damage complaints for consecutive years. It operates branches in Seoul, Busan, Daejeon, Daegu, and Gwangju.
- 2026
Selected as a major marriage-information company in Trend Korea 2026.
- 2026
Expanded and relocated Busan branch in June.
- 2025
Renewed official website and changed logo in March.
- 2025
Signed MOU with Financial Security Institute in August.
- 2025
Held first large-scale speed meeting 32:32 with Lotte Cultureworks in May.
- 2024
Celebrated 15th anniversary in October.
- 2024
Won Asia-Pacific Stevie Awards in management category for the 8th consecutive year.
- 2024
Signed MOU with Lotte Cultureworks and launched 'Movie Flirting' with Lotte Cinema.
- 2024
Received Minister of Science and ICT Award at Korea Social Contribution Awards.
- 2009
Company founded (implied by 15th anniversary in 2024).
Products and positioning
Premium, upper-class matchmaking and marriage-information agency targeting Korea's top 1% and elite clientele.
Premier Noblesse
Service for children of prominent political and business families and asset holders, top 1% of Korea.
Royal Family Noblesse
Ultra-high-class service for political and business families.
Trinity Noblesse V-VIP
V-VIP service for members with perfect qualifications in occupation, assets, and education.
Royal-Gold Noblesse
VIP service for highly educated asset holders and children of elite families.
High-Reach Noblesse
Service for highly educated professional elites with high socioeconomic achievement.
Overseas Noblesse
Global matchmaking service for international students and overseas residents.
Private Noblesse
Secret upper-class consulting for parents concerned about their children's marriage.
Christian Noblesse
Matchmaking service for Christians.
Remarriage Noblesse
Customized remarriage service for a successful second chapter of life.
Senior Noblesse
Customized late-marriage service.
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