Sony Lifecare Inc.
Sony Lifecare Inc. is a 100% subsidiary of Sony Financial Group Inc. and a holding company that supervises the nursing care business.
Last updated September 10, 2026
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Overview
Sony Lifecare Inc. is a 100% subsidiary of Sony Financial Group Inc. and a holding company that supervises the nursing care business. It was established on April 1, 2014, and is headquartered in Kawasaki City, Kanagawa Prefecture. The group operates paid nursing homes under brands such as Sonare and Hanakotoba.
History
Sony Lifecare Inc. was established on April 1, 2014, through a company split from Sony Financial Holdings Inc. (now Sony Financial Group Inc.). In November 2013, Sony Financial Group entered the nursing care business by making Senior Enterprise Inc. a subsidiary. In March 2014, approval was obtained from the Financial Services Agency to establish a holding company supervising the nursing care business. In April 2014, Sony Lifecare Inc. was established and simultaneously made Senior Enterprise Inc. a subsidiary. In October 2014, Senior Enterprise Inc. changed its name to Lifecare Design Inc. In May 2015, Sony Lifecare invested in Yuaai Holdings Inc. In April 2016, Lifecare Design Inc. opened Sonare Soshigaya Okura, the group's first newly built paid nursing home. In May 2017, Sonare Urawa was opened. In July 2017, Sony Lifecare made Yuaai Holdings Inc. a subsidiary. In August 2017, Yuaai Holdings and its subsidiaries were integrated and renamed Proud Life Inc. In May 2018, the head office was relocated. In November 2018, Sonare Shakujii was opened. In August 2019, Pia Heart Fujigaoka was relocated and expanded as Pia Heart Ichigao. In November 2019, Sonare Hamadayama was opened. In December 2019, Hanakotoba Plus Nerima Nakamura was opened. In March 2020, Sonare Mejiro Otomeyama was opened. In July 2020, Hanakotoba Plus Nishi Arai was opened. In November 2020, Hanakotoba Tsurumi Terao was opened.
Products and positioning
Product categories. Paid nursing homes · Day services
Sources3 sources
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