Songcheng Group

Corporate brand

Songcheng Group is a large Chinese cultural tourism group whose Songcheng Performing Arts arm operates performance parks and the "Songcheng Show" / "Qiangguqing" stage productions.

Last updated October 12, 2026

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Overview

Songcheng Group is described on its official site as a large Chinese cultural tourism group. Its Songcheng Performing Arts subsidiary has been named a National Top 30 Cultural Enterprise fourteen times and holds honors including National Cultural Industry Demonstration Base and the national spiritual civilization "Five-One Project" Award, and is described as China's first listed performing arts company. It operates cultural performances and tourist attractions as its main businesses and has established brands including "Songcheng" and "Qiangguqing". It has built and is building dozens of performance parks and Qiangguqing scenic areas in Hangzhou, Shanghai, Xi'an, Foshan, Sanya, Lijiang, Jiuzhai, Guilin and Zhangjiajie, along with hundreds of Qiangguqing and other performance shows. A Thailand Legend Performing Arts Kingdom, invested and built by Songcheng Group and managed by Songcheng Performing Arts, covers 52 mu and comprises five performance zones including Legend Show, V Show and Water Show.

History

According to the official history page, Hangzhou Songcheng Show Park opened on May 18, 1996. On March 29, 1997, the "Hangzhou Songcheng Show" made its public debut. Hangzhou Paradise commenced operations on April 25, 1999. A newly revamped version of the "Hangzhou Songcheng Show" premiered on May 1, 2003. From April 22 to October 22, 2006, Songcheng hosted the Hangzhou World Leisure Expo. From 2008 to 2011, Songcheng successively hosted the China International Cartoon & Animation Festival for four consecutive years. On December 9, 2010, "Songcheng" was listed on the Shenzhen Stock Exchange, becoming China's first listed performing arts company. On September 23, 2013, Sanya Songcheng Show Park officially opened with the premiere of the "Sanya Songcheng Show". On March 21, 2014, Lijiang Songcheng Show Park officially opened with the debut of the "Lijiang Songcheng Show". On March 26, 2014, Songcheng officially changed its name to Songcheng Performing Arts.

2014
Lijiang Songcheng Show Park officially opened, with the successful debut of the "Lijiang Songcheng Show".
2014
Songcheng officially changed its name to Songcheng Performance.
2013
Sanya Songcheng Show Park officially opened, featuring the grand premiere of the "Sanya Songcheng Show".
2010
"Songcheng Shares" was listed on the Shenzhen Stock Exchange, becoming China's first listed performing arts company.
2008
Songcheng began hosting the China International Cartoon & Animation Festival for four consecutive years (2008–2011).
2006
Songcheng hosted the Hangzhou World Leisure Expo (April 22–October 22), heralding China's leisure tourism era.
2003
The newly revamped version of the "Hangzhou Songcheng Show" premiered.
1999
Hangzhou Paradise commenced operations.
1997
The "Hangzhou Songcheng Show" made its public debut.
1996
Hangzhou Songcheng Show Park opened to the public.

Products and positioning

Large Chinese cultural tourism group; China's first listed performing arts company.

宋城千古情 (Hangzhou Songcheng Show)
A large-scale song-and-dance production described as the soul of Hangzhou Songcheng.
上海千古情
A large-scale song-and-dance production based on Shanghai's history.
西安千古情
A large-scale song-and-dance production following a Chinese-heritage girl's search for roots.
广东千古情
A production described as a vivid portrayal of Guangdong's pioneering spirit.
三亚千古情
A large-scale song-and-dance production based on Sanya's history.
丽江千古情
A large-scale song-and-dance production rooted in Lijiang's history and culture.
九寨千古情
A large-scale song-and-dance production divided into scenes including "Jiuzhai Legend".

Controversies

2017
Source

Sources7 sources

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