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Soma

American women's underwear brand

Last updated August 25, 2026

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Overview

Soma is an American women's underwear brand offering comfortable and stylish bras, panties, sleepwear, and loungewear. The brand focuses on comfort and fit.

Products and positioning

Recent events

  • SOMA appoints Moore & Moore as U.S. sales agent[1]

    SOMA North America enlisted Moore & Moore Printing Solutions as a sales agent in the United States to represent SOMA printing presses, slitter/rewinders, laminators, and mounting machines.

  • Soma announces a brand refresh[2]

    Reported:

    Soma announced a brand refresh that evolves its logo and marketing campaign and introduces the tagline “It Starts Within.”

  • Soma announces new product collections[2]

    Reported:

    Soma announced new product offerings, including the Soma WKND loungewear collection, Embraceable Signature Lace, Soma Sensual sleepwear and lingerie, and Enbliss Soft Stretch panties.

  • Unconfirmed

    SOMA appoints global sales and marketing director[3]

    SOMA announced that Stefano Squarcina was appointed its new Global Sales and Marketing Director, responsible for sales strategy and growing international sales.

Sources3 sources

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