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SOLVE

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An Oregon-based environmental nonprofit that organizes volunteer-led cleanups, habitat restoration, and environmental education.

Last updated August 26, 2026

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Overview

SOLVE is an environmental nonprofit organization headquartered in Portland, Oregon, whose work centers on mobilizing volunteers to protect and restore natural and public spaces. The organization operates primarily across Oregon and is best known for coordinating community cleanups, including its long-running beach cleanup program. Its activities have also included environmental education, invasive-species removal, native-plant restoration, and other forms of hands-on stewardship. The organization was established in 1969 by Oregon Governor Tom McCall. It was originally created under the name Stop Oregon Litter and Vandalism, reflecting an initial focus on reducing litter and vandalism through coordinated civic action. The organization later used the name SOLV and subsequently adopted the expanded interpretation Sustaining Oregon's Legacy by Volunteering. Its present name, SOLVE, emphasizes the continuing role of volunteer participation in environmental problem-solving. A significant early organizational development occurred in 1976, when SOLVE hired Blanche Schroeder, a Portland Chamber of Commerce lobbyist, to serve as its executive director on a part-time basis. This helped give the organization a more established administrative structure while retaining its volunteer-centered character. In 1984, SOLVE organized what has been described as the first statewide citizen volunteer beach cleanup in the United States. The event became a defining program and a model for similar coastal cleanup efforts beyond Oregon. Over time, beach cleanups associated with the model expanded to all U.S. states, U.S. territories, and more than 100 countries. Leadership changed several times as SOLVE developed. Jack McGowan led the organization from 1990 until his retirement in 2008. Dianna Smiley succeeded him in April 2008, followed by Melissa McDonald in January 2010. Kris Carico is identified as the organization's chief executive officer in the available reference material. The organization has continued to combine volunteer events with educational and ecological restoration programs rather than functioning as a conventional commercial brand. SOLVE's operating model relies on partnerships among volunteers, community groups, businesses, schools, public agencies, and environmental stakeholders. Its public-facing value proposition is practical and participatory: people are given structured opportunities to improve beaches, neighborhoods, waterways, and habitats through direct service. The organization therefore occupies a position between environmental advocacy, community volunteering, and nonprofit environmental services. Available reference material identifies a budget of approximately $1.5 million for 2019, but no broader financial history or current financial figures are established here. SOLVE remains an active Oregon environmental organization, with its identity closely associated with large-scale volunteer mobilization and recurring cleanup and restoration activities.

History

SOLVE was founded in Oregon in 1969 by Governor Tom McCall to address litter and vandalism through organized civic participation. Its original name was Stop Oregon Litter and Vandalism. The organization later used SOLV and the expanded interpretation Sustaining Oregon's Legacy by Volunteering before becoming known as SOLVE. In 1976, SOLVE appointed Blanche Schroeder, a Portland Chamber of Commerce lobbyist, as a part-time executive director. This marked an early step toward establishing ongoing professional administration for an organization that depended heavily on volunteers. Its defining program emerged in 1984, when SOLVE organized a statewide citizen volunteer beach cleanup. The event established a repeatable model for bringing residents together to remove litter from coastal areas and build public awareness around environmental stewardship. The model subsequently spread beyond Oregon, reaching every U.S. state, U.S. territory, and more than 100 countries. Jack McGowan became the organization's director in 1990 and remained in that role until 2008. During this broader period, SOLVE's work expanded beyond litter removal. Its activities came to include environmental education, invasive-species removal, and planting native species, reflecting a shift from simple cleanup toward wider habitat and ecosystem restoration. Volunteer events remained central, but the organization increasingly presented environmental care as an ongoing community practice. After McGowan retired, Dianna Smiley became director in April 2008. Melissa McDonald replaced Smiley in January 2010. Kris Carico is identified in the available reference material as the current chief executive officer. The organization's later identity has continued to rest on a combination of public engagement, practical conservation work, and partnerships with community participants. SOLVE is based in Portland and works throughout Oregon. It is not a commercial product company; its principal offerings are volunteer programs, environmental projects, and educational activities. In this sense, the SOLVE name functions as the public identity of a nonprofit service and community-mobilization organization. Reference material reports that SOLVE had a budget of approximately $1.5 million in 2019, though no current financial information is included in this dossier.

  • 2010

    Melissa McDonald becomes director

    [1]

    Melissa McDonald replaced Dianna Smiley as executive director.

  • 2008

    Dianna Smiley becomes director

    [1]

    Dianna Smiley took over as director after McGowan's retirement.

  • 1990

    Jack McGowan begins long leadership tenure

    [1]

    Jack McGowan became director and led the organization until 2008.

  • 1984

    Statewide beach cleanup launched

    [1]

    SOLVE organized the first statewide citizen volunteer beach cleanup in the United States, creating a model later adopted internationally.

  • 1976

    First part-time executive director appointed

    [1]

    Blanche Schroeder was hired to serve as the organization's part-time executive director.

  • 1969

    SOLVE is founded

    [1]

    Tom McCall founded the organization to reduce litter and vandalism across Oregon.

Products and positioning

A volunteer-driven Oregon environmental nonprofit focused on practical, community-based cleanup, restoration, and environmental education.

  • Environmental volunteering · 1984

    Statewide Beach Cleanup

    SOLVE's signature program brings volunteers together to remove litter and debris from Oregon beaches and coastal areas. Established in 1984, it became a model for organized coastal cleanup activity that was subsequently adopted in locations well beyond Oregon.

  • Environmental volunteering

    Community Cleanup Programs

    These programs engage residents and partner organizations in cleaning public spaces and addressing local environmental problems. They extend SOLVE's original anti-litter mission into recurring, community-based stewardship work.

  • Ecological restoration

    Habitat Restoration

    SOLVE's restoration activities include removing invasive species and planting native species. The work broadens the organization's focus from visible litter removal to improving the condition and resilience of local habitats.

  • Environmental education

    Environmental Education

    Educational efforts help communities and volunteers understand environmental stewardship and participate more effectively in cleanup and restoration projects.

Marketing campaigns

  • 1984Statewide Citizen Volunteer Beach Cleanup

    Oregon

    SOLVE coordinated a statewide beach cleanup involving citizen volunteers, creating one of the organization's most enduring public programs.

    Outcome. The model spread to all U.S. states, U.S. territories, and more than 100 countries.

Recent events

  • 2010

    Melissa McDonald becomes executive director[1]

    Leadership change

    Melissa McDonald replaced Dianna Smiley as executive director in January 2010.

  • 2008

    SOLVE changes executive leadership after Jack McGowan's retirement[1]

    Leadership change

    Dianna Smiley assumed leadership of the organization in April 2008 after Jack McGowan retired following an extended period as director.

  • 1984

    SOLVE organizes the first statewide citizen volunteer beach cleanup in the United States[1]

    Campaign

    SOLVE launched a statewide volunteer beach cleanup that became the foundation for a broader model of coordinated coastal stewardship.

  • SOLVE is recognized for sustainability work

    Other

    The Oregonian reported on recognition for SOLVE's sustainability-related work.

Sources8 sources

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