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Solectric

German technology distributor and one of Europe's largest DJI partners, specializing in drones, consumer electronics, industrial UAV solutions and education technology.

Last updated September 27, 2026

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Overview

Solectric GmbH is a German technology distributor headquartered in Ubstadt-Weiher in the Karlsruhe district of Baden-Württemberg. Founded in 1986 by Dr. Helmut Hausberger as a specialist in photovoltaic systems, the company was taken over in 2007 by his son Denis Hausberger, who shifted its focus toward LED lighting technology. In 2013 Olaf Kappler joined the management team and the company pivoted into the drone business. Today Solectric describes itself as one of the leading providers of innovative technology solutions in Germany and one of the largest European partners of the Chinese technology company DJI, the world's leading camera drone manufacturer. The company operates across three main business areas. Its Industrial Drone Solutions team delivers professional UAV solutions for authorities and organizations with security tasks (BOS), surveying, inspection, construction documentation, agriculture and transport, staffed by certified drone pilots, technical engineers and UAV specialists. In the consumer segment, Solectric connects leading brands and emerging manufacturers with European specialist retail, focusing on drone technology, smart devices and lifestyle technologies. Its Education division develops digital education products under the Solectric Education name, supporting children in developing STEM (MINT) skills through playful learning, and provides hardware, software, teaching materials and online educational resources. Beyond drones, Solectric distributes photo and video cameras, robotics and manufacturing technology products such as 3D printing, and smart home and other smart devices including motorcycle assistants. The company also provides consulting, sales, training, maintenance and repair services, and supports customers with approvals, training and technical support. It is certified according to EN ISO 9001, the internationally recognized standard for quality management systems. Solectric operates worldwide in eight countries: Germany (its main location), Brazil, China, India, Italy, Poland, Austria and Thailand. It runs DJI stores in Frankfurt am Main (since 2017), Oberhausen, Munich (since 2023), Vienna (since 2024) and Hamburg (since 2025). The company is led jointly by Denis Hausberger and Olaf Kappler. In 2018 it ranked first in the Focus Business Growth Champions 2019, and in 2019 it placed fourth in the Financial Times FT1000 ranking.

History

Solectric GmbH was founded in 1986 by Dr. Helmut Hausberger as a company specializing in photovoltaic systems. In 2007 his son, Denis Hausberger, took over the business and shifted its focus to LED lighting technology. In 2013 the management was split when Olaf Kappler joined, and the company pivoted into the drone business. In 2016 the business field was expanded to include industrial solutions, making Solectric a point of contact for authorities and companies seeking customized drone solutions. In 2017 the Educational Solutions division was added to provide education solutions and equipment for digital education. Also in 2017, Solectric began operating the DJI store in Frankfurt am Main. Further DJI stores followed in Oberhausen, Munich (2023), Vienna (2024) and Hamburg (2025). In 2018 the company ranked first in the Focus Business Growth Champions 2019, and in 2019 it placed fourth in the Financial Times FT1000 ranking. Today Solectric operates worldwide in eight countries and is one of the largest European partners of DJI.

  • 2025

    DJI store in Hamburg opens.

  • 2024

    DJI store in Vienna opens.

  • 2023

    DJI store in Munich opens.

  • 2019

    Ranked 4th in the Financial Times FT1000 ranking.

  • 2018

    Ranked 1st in Focus Business Growth Champions 2019.

  • 2017

    Educational Solutions division added; DJI store in Frankfurt am Main opens.

  • 2016

    Expansion into industrial solutions, serving authorities and companies with customized drone solutions.

  • 2013

    Management is split with the arrival of Olaf Kappler; the company pivots to the drone business.

  • 2007

    Denis Hausberger takes over the company and focuses on LED lighting technology.

  • 1986

    Solectric GmbH founded by Dr. Helmut Hausberger, specializing in photovoltaic systems.

Products and positioning

One of Europe's largest DJI partners and a leading German distributor of drone technology, consumer electronics and education technology, serving both private consumers and industrial/governmental clients.

  • DJI Osmo 360 II

    360° action camera with 1-inch sensor, native 8K/60fps video and 14.5 stops dynamic range.

  • OBSBOT Meet Flip

    4K webcam with AI meeting features and hardware privacy, weighing 37.7g.

  • DJI Mic Mini 2S

    Wireless microphone with 32-bit float internal recording, up to 28 hours storage and AI noise cancelling.

  • DJI Osmo Pocket 4P

    Handheld gimbal camera.

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