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SOL Brand Solutions Pvt. Ltd.

Mumbai-based exhibition stand design and fabrication company, founded in 2014, building custom, modular and portable displays for Indian and international brands.

Last updated September 29, 2026

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Overview

SOL Brand Solutions Pvt. Ltd. is an Indian exhibition stand design and fabrication company headquartered at Marine Lines in Mumbai. Founded in 2014, it describes itself as the founding studio of the wider SOL group, which has since grown to include five sister studios. The company designs, builds, transports and installs exhibition stands for both Indian and international brands, handling the entire process in-house — from the initial 3D concept drawing through carpentry, metal fabrication, printing and on-site supervision — rather than acting as a middleman between clients and third-party contractors. The company's core offering covers four main stand types: modular system stands built from reusable aluminium framing with tension-fabric or panel infill; custom-built stands drawn to a client's bare-space plot and constructed with carpentry, metalwork and curved forms; portable displays; and related services such as retail fitouts and corporate events. Modular stands are positioned for clients exhibiting three or more times a year, while custom stands suit larger or more complex plots. Turnkey stand projects start from ₹1.8 lakh, with custom builds typically taking four to six weeks. SOL handles organiser drawings and NOC approvals on behalf of clients and includes road freight within its quotes. SOL Brand Solutions operates its own fabrication workshop in Mumbai, which it presents as a key differentiator: stands are pre-assembled and photographed before shipping, and a single project manager oversees each project from brief to dismantle. The company reports having delivered over 1,000 stands, serving more than 500 active clients with an 81.3% repeat business rate, and maintains a network spanning 45+ countries with six studios worldwide. Its portfolio includes work for clients such as Galaxy Surfactants, Aurobindo, Hetero, Pidilite, Aditya Birla, GEA, Natural Remedies and Inventia, across exhibitions including CPHI, Vitafoods Asia, in-cosmetics Asia, Indiawood, Plastindia, Paint India, ACETECH, IFAT India and Bharat Mobility. While headquartered in Mumbai, SOL builds at venues across India, including Delhi NCR, Greater Noida, Bengaluru, Hyderabad, Chennai, Ahmedabad, Pune, Kolkata, Jaipur and Coimbatore. In Mumbai it works at the Bombay Exhibition Centre (NESCO), Jio World Convention Centre, MMRDA Grounds and Nehru Centre; in Pune it builds at the Auto Cluster Exhibition Centre in Chinchwad and the Moshi exhibition ground. The company also serves overseas clients through its international network. It is a private limited company and remains privately held.

History

SOL Brand Solutions Pvt. Ltd. was founded in Mumbai in 2014. According to the company's own account, it began as a single exhibition stand design and fabrication studio and became the founding studio of what it now calls the SOL group. Five sister studios followed, expanding the group's footprint beyond the original Mumbai operation. From the outset, the company positioned itself as a stand builder rather than an intermediary, keeping design, carpentry, metal fabrication, printing and site supervision in-house. This vertically integrated model — with its own workshop, carpenters and printers — allowed SOL to pre-assemble and photograph stands before shipping, and to assign a single project manager to each project from brief to dismantle. The company reports having delivered over 1,000 stands and serving more than 500 active clients, with an 81.3% repeat business rate. Over its first decade, SOL expanded its geographic reach across India. While its workshop and head office remain at Marine Lines in Mumbai, the company now builds at venues in Delhi NCR, Greater Noida, Bengaluru, Hyderabad, Chennai, Ahmedabad, Pune, Kolkata, Jaipur and Coimbatore. In Mumbai, it works at major venues including the Bombay Exhibition Centre (NESCO) in Goregaon East, the Jio World Convention Centre in BKC, the MMRDA Grounds and the Nehru Centre in Worli. In Pune, it builds at the Auto Cluster Exhibition Centre in Chinchwad and the Moshi exhibition ground. The company also reports a network spanning 45+ countries and six studios worldwide, serving overseas clients through this network. SOL's portfolio spans exhibitions in pharmaceuticals, chemicals, food ingredients, woodworking, plastics, paints, construction and automotive sectors. Named clients include Galaxy Surfactants, Aurobindo, Hetero, Pidilite, Aditya Birla, GEA, Natural Remedies, Inventia, Astral, Acme Generics, AXXO, Dadachanji, HYT Engineering and Euromed. Headline fairs it has built at include CPHI, Vitafoods Asia, in-cosmetics Asia, Indiawood, Plastindia, Paint India, ACETECH, IFAT India, Bharat Mobility, Convergence India, India Pharma Week, Windergy, Powerit and Clean India Expo. The company offers turnkey stand projects starting from ₹1.8 lakh, with custom builds typically taking four to six weeks, and handles organiser drawings and NOC approvals on behalf of clients.

  • 2014

    Founded in Mumbai as an exhibition stand design and fabrication company.

  • Five sister studios established, forming the SOL group.

  • Reached 1,000+ stands delivered and 500+ active clients.

  • Expanded operations to venues across Delhi NCR, Bengaluru, Hyderabad, Chennai, Ahmedabad, Pune, Kolkata, Jaipur and Coimbatore.

Products and positioning

Full-service exhibition stand builder with in-house design, fabrication and installation — positioned as a stand builder, not a middleman.

  • Modular system stands

    Reusable aluminium framing with tension-fabric or panel infill, built from stock components; suited to 9–60 m² and clients exhibiting three or more times a year.

  • Custom-built stands

    Drawn to a client's bare-space plot and built with carpentry, metalwork, curved forms, storerooms and closed meeting areas.

  • Portable displays

    Portable display solutions for brands needing flexible, transportable exhibition presence.

  • Retail fitouts

    Retail interior fitout services extending the company's fabrication capabilities beyond exhibitions.

  • Corporate events

    Design and build services for corporate events.

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