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Soho Home

Soho Home is a modern interiors brand whose range mirrors the look and feel of Soho Houses around the world.

Last updated September 10, 2026

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Overview

Soho Home is a modern interiors brand designed for relaxed, sociable living. With more than 25 years of design heritage, the range was created to mirror the look and feel of Soho Houses around the world. The brand was born when guests began asking if they could buy their favourite pieces from around the Houses, and it launched with Barwell crystal glassware in 2016. It has since evolved from a small collection of staples into a diverse interiors brand that includes furniture, tableware, accessories, lighting, home fragrance, and textiles. Its team has opened more than 30 Houses across the globe to date, with outposts in Austin, Mumbai and Berlin, among many others. Soho Home also offers Soho Home Design, a service allowing customers to work with interior style managers, and operates interior design studios in locations including Westbourne Grove and King's Road in London, Berlin, Amsterdam, Melrose Avenue in LA, DUMBO in NY, Chicago, Austin, Nashville, Miami and Soho Warehouse in LA.

History

Soho Home is a modern interiors brand designed for relaxed, sociable living. With more than 25 years of design heritage, the range was created to mirror the look and feel of Soho Houses around the world. The brand was born when guests began asking if they could buy their favourite pieces from around the Houses. It launched with Barwell crystal glassware in 2016, and since then has evolved from a small collection of staples into a diverse interiors brand that includes furniture, tableware, accessories, lighting, home fragrance, and textiles. The team has opened more than 30 Houses across the globe to date, with outposts in Austin, Mumbai and Berlin, among many others. Each collection is designed collaboratively with the interiors of upcoming and current Houses, looking to the surrounding areas, creative communities and history of each location for inspiration. Soho Home also introduced Soho Home Design, a service allowing customers to work with interior style managers to recreate the feel of a favourite House in their own living space.

Products and positioning

A modern interiors brand designed for relaxed, sociable living, mirroring the look and feel of Soho Houses around the world.

  • Belda Rug

    Handmade in India using traditional techniques passed down through generations; each rug can take up to six months to create. Available in sizes 170 x 240cm, 200 x 300cm and 270 x 360cm, with bespoke sizing available for selected styles.

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