Société des Plantations des Terres Rouges

Société des Plantations des Terres Rouges (PTR SÀRL) is a Luxembourg-domiciled financial holding company belonging to the Bolloré group. It should not be confused with the Société Anonyme Plantations des Terres Rouges dating from 1862. The company was established in Indochina on 13 October 1910 under the name Plantations d'Hévéas de Xatrach, named after a town in Indochina. Today it is a financial participation company based in Luxembourg and is described as the most important rubber company in the world, supplying material used notably in the manufacture of tyres. The origins of the company lie in the early 20th-century rubber boom. Olivier Rivaud met Adrien Hallet, a Belgian agricultural engineer engaged with Henri Fauconnier in the development and exploitation of rubber trees in Malaysia. Following this encounter, Olivier Rivaud created the Société des Plantations des Terres Rouges in Indochina in 1910, and the Société des Caoutchoucs de Padang in 1911. The name "Terres Rouges" comes from the raw soil that covered the lands of the estate. In 1932, Pierre Boulle joined the Plantations des Terres Rouges. In the 1940s, the Plantations des Terres Rouges represented 25% of rubber tree cultivation in Indochina. In the 1950s, 57% of the plantations were not exploited due to a lack of labour. The Terres Rouges estate then comprised three plantations in Cochinchina (Quan-Loi, Xa-Cam, Xa-Trach) and four in Cambodia. In 2000, the Société Financière des Terres Rouges launched offers on three structures linked to the Rivaud group: the Mines de Kali Sainte-Thérèse, the Compagnie du Cambodge and the Caoutchoucs de Padang. In 2001, mainly through the Plantations des Terres Rouges, the Bolloré group became the owner of 98.01% of the Société des Caoutchoucs de Padang. In 2012, Plantations des Terres Rouges SA reported revenue of 800 million euros, an increase of 800% compared with the previous year (107 million euros), which the group explained by the integration of Havas Worldwide. In 2013, the Bolloré group announced a mandatory squeeze-out on the shares of Plantations des Terres Rouges SA to delist them from NYSE Euronext Paris and the Luxembourg Stock Exchange. An exchange option of 7 Terres Rouges SA shares for 1 Bolloré SA share was proposed by the Bolloré group to the shareholders concerned. At the end of May 2013, the Commission de surveillance du secteur financier (CSSF) of Luxembourg validated the conditions of the mandatory squeeze-out proposed by the Bolloré group. The company owns three farms in the United States, representing 2,900 hectares. These farms mainly cultivate cotton, maize and groundnut. It holds participations in Bolloré group companies: Compagnie du Cambodge (54.8%), Financière Moncey (17.2%), Socfin (10.8%), Forestière Équatoriale (4.1% through SFA, a 98.4% subsidiary of PTR), Compagnie des Tramways de Rouen (3.3%), Socfinal (1.9%) and Financière de l'Odet (0.3%). The company Terres Rouges Consultants (TRC), domiciled in the Bolloré tower in Puteaux, assists the group's subsidiaries in creating plantations, including Socapalm in Cameroon. The shareholder structure includes Compagnie des Glénans (39%), Société Industrielle et Financière de l'Artois (22.8%), Socfin (18.1%), Compagnie du Cambodge (10.5%) and Bolloré (3.5%).

The Société des Plantations des Terres Rouges was established in Indochina on 13 October 1910 under the name Plantations d'Hévéas de Xatrach, named after a town in Indochina. It should not be confused with the Société Anonyme Plantations des Terres Rouges dating from 1862. The company was founded by Olivier Rivaud after he met Adrien Hallet, a Belgian agricultural engineer engaged with Henri Fauconnier in the development and exploitation of rubber trees in Malaysia. Following this encounter, Olivier Rivaud created the Société des Plantations des Terres Rouges in Indochina in 1910, and the Société des Caoutchoucs de Padang in 1911. The name "Terres Rouges" comes from the raw soil that covered the lands of the estate. In 1932, Pierre Boulle joined the Plantations des Terres Rouges. In the 1940s, the Plantations des Terres Rouges represented 25% of rubber tree cultivation in Indochina. In the 1950s, 57% of the plantations were not exploited due to a lack of labour. The Terres Rouges estate then comprised three plantations in Cochinchina (Quan-Loi, Xa-Cam, Xa-Trach) and four in Cambodia. In 2000, the Société Financière des Terres Rouges launched offers on three structures linked to the Rivaud group: the Mines de Kali Sainte-Thérèse, the Compagnie du Cambodge and the Caoutchoucs de Padang. In 2001, mainly through the Plantations des Terres Rouges, the Bolloré group became the owner of 98.01% of the Société des Caoutchoucs de Padang. In 2012, Plantations des Terres Rouges SA reported revenue of 800 million euros, an increase of 800% compared with the previous year (107 million euros), which the group explained by the integration of Havas Worldwide. In 2013, the Bolloré group announced a mandatory squeeze-out on the shares of Plantations des Terres Rouges SA to delist them from NYSE Euronext Paris and the Luxembourg Stock Exchange. An exchange option of 7 Terres Rouges SA shares for 1 Bolloré SA share was proposed by the Bolloré group to the shareholders concerned. At the end of May 2013, the Commission de surveillance du secteur financier (CSSF) of Luxembourg validated the conditions of the mandatory squeeze-out proposed by the Bolloré group. Today, PTR SÀRL is a financial holding company domiciled in Luxembourg and part of the Bolloré group. It is described as the most important rubber company in the world, supplying material used notably in the manufacture of tyres. It owns three farms in the United States, representing 2,900 hectares, which mainly cultivate cotton, maize and groundnut. It holds participations in Bolloré group companies: Compagnie du Cambodge (54.8%), Financière Moncey (17.2%), Socfin (10.8%), Forestière Équatoriale (4.1% through SFA, a 98.4% subsidiary of PTR), Compagnie des Tramways de Rouen (3.3%), Socfinal (1.9%) and Financière de l'Odet (0.3%). The company Terres Rouges Consultants (TRC), domiciled in the Bolloré tower in Puteaux, assists the group's subsidiaries in creating plantations, including Socapalm in Cameroon. The shareholder structure includes Compagnie des Glénans (39%), Société Industrielle et Financière de l'Artois (22.8%), Socfin (18.1%), Compagnie du Cambodge (10.5%) and Bolloré (3.5%).

• 2013

  Bolloré group announces a mandatory squeeze-out on the shares of Plantations des Terres Rouges SA to delist them from NYSE Euronext Paris and the Luxembourg Stock Exchange; an exchange option of 7 Terres Rouges SA shares for 1 Bolloré SA share is proposed. At the end of May 2013, the CSSF of Luxembourg validates the conditions.

• 2012

  Plantations des Terres Rouges SA reports revenue of 800 million euros, an increase of 800% compared with the previous year (107 million euros), explained by the integration of Havas Worldwide.

• 2001

  Mainly through the Plantations des Terres Rouges, the Bolloré group becomes owner of 98.01% of the Société des Caoutchoucs de Padang.

• 2000

  Société Financière des Terres Rouges launches offers on three structures linked to the Rivaud group: Mines de Kali Sainte-Thérèse, Compagnie du Cambodge and Caoutchoucs de Padang.

• 1950

  57% of the plantations are not exploited due to a lack of labour; the estate comprises three plantations in Cochinchina and four in Cambodia.

• 1940

  The Plantations des Terres Rouges represent 25% of rubber tree cultivation in Indochina.

• 1932

  Pierre Boulle joins the Plantations des Terres Rouges.

• 1911

  Olivier Rivaud creates the Société des Caoutchoucs de Padang.

• 1910

  Société des Plantations des Terres Rouges established in Indochina on 13 October under the name Plantations d'Hévéas de Xatrach.

A historic rubber plantation enterprise transformed into a Luxembourg-based financial holding company within the Bolloré group.

• Rubber

  The company is described as the most important rubber company in the world, supplying material used notably in the manufacture of tyres.

• Cotton, maize and groundnut

  Cultivated on three farms in the United States representing 2,900 hectares.

1. 1Wikidata: Société des plantations des terres rougeswikidata.org
2. 2Wikipedia (French): Plantations des Terres Rougesfr.wikipedia.org