SNTV

SNTV (Sport News Television) is a global sports video news agency that supplies broadcasters, digital publishers, OTT platforms and FAST channels with ready-to-air sports video. Founded in 1996, it operates as a joint venture between The Associated Press and IMG, combining AP's global newsgathering and editorial expertise with IMG's sports production capabilities. The agency is headquartered in London and serves clients worldwide. SNTV's core service is a continuous flow of sports video covering more than 40 sports, including soccer, basketball, tennis, golf, rugby, motorsport, cricket, cycling, baseball, American football and ice hockey. Its output includes breaking sports news, action highlights, press conferences and interviews, fan reaction, native-language soundbites, athlete-led stories and feature content. Video is delivered in multiple formats — broadcast-ready packages, ready-to-publish feature stories, short-form vertical video, moment clips and raw footage for custom editing — so clients can publish across broadcast, digital and social platforms. The agency supports client newsrooms with a 24-hour sports news desk, planning tools, editorial support and clear rights and restrictions information. According to its official website, SNTV delivers more than 60 videos per day, works with over 150 sports leagues and federations, and is relied upon by more than 400 media organisations daily. It has been operating for 30 years and describes itself as a leading global sports video partner. SNTV's business model is subscription-based: television stations and media organisations subscribe to receive video via satellite networks, with scripts and editorial information accessible through the SNTV website. The agency is known for providing clean feeds without third-party logos, a practice shared with agencies such as Reuters. Coverage is subject to rights restrictions; for events where broadcast rights are exclusively held (such as the FIFA World Cup, UEFA European Championship or UEFA Champions League), match highlight footage may not be available. SNTV's client base spans major international broadcasters and has historically included television stations in markets such as Indonesia, where networks like antv, Trans7, Metro TV and TV One have subscribed to the service for international sports news. The agency positions itself as a trusted, fast and reliable partner for media organisations seeking to keep audiences informed and engaged with the stories shaping sport.

SNTV (Sport News Television) was launched in 1996 as a joint venture between The Associated Press (AP) and IMG, combining AP's global newsgathering and editorial resources with IMG's sports production and rights expertise. The agency was established to provide television broadcasters with a dedicated, continuous feed of sports news video — a specialised service distinct from general news agencies. From its founding, SNTV positioned itself as the first television news provider dedicated exclusively to sport, offering high-quality video feeds. Its business model was subscription-based from the outset: television stations subscribed to the service and received video via AP's satellite network, requiring a decoder included in the subscription package. News scripts and editorial information were made accessible through the SNTV website with subscriber credentials. A defining characteristic of SNTV's output is that it provides clean feeds — video without third-party logos or branding — allowing client broadcasters to integrate the content seamlessly into their own programming. This practice, shared with agencies such as Reuters, became a key selling point for newsrooms seeking to present international sports coverage as part of their own output. Over the decades, SNTV expanded its coverage to more than 40 sports and built relationships with over 150 sports leagues and federations. Its client base grew to more than 400 media organisations worldwide, including major broadcasters in Europe, Asia, the Americas and other regions. In markets such as Indonesia, national networks including antv, Trans7, Metro TV and TV One subscribed to SNTV for international sports news coverage. SNTV's coverage model is shaped by rights restrictions. For major events where broadcast rights are exclusively held — such as the FIFA World Cup, UEFA European Championship and UEFA Champions League — match highlight footage is not made available through the agency. Instead, SNTV focuses on breaking news, press conferences, interviews, features and other content that falls outside exclusive rights windows. By the 2020s, SNTV had evolved its service to meet the demands of digital publishing, offering multi-format content including broadcast-ready packages, short-form vertical video for social platforms, moment clips and raw footage. The agency emphasises a 24-hour sports news desk, planning tools and editorial support for client newsrooms. As of its 30th year of operation, SNTV describes itself as a leading global sports video agency, delivering more than 60 videos per day and serving broadcasters, digital publishers, OTT platforms and FAST channels across every screen.

• 2026

  SNTV marks 30 years of delivering sports video to broadcasters, publishers and digital platforms worldwide.

• 1996

  SNTV launched as a joint venture between The Associated Press and IMG, providing dedicated sports video news to broadcasters.

Trusted global sports video partner for broadcasters, publishers and digital platforms, delivering fast, reliable and rights-cleared sports content.

• Sports Coverage

  Continuous flow of trusted sports video across 40+ sports including soccer, basketball, tennis, golf, rugby, motorsport, cricket, cycling, baseball, American football and ice hockey.

• Multi-Format Video

  Broadcast-ready video packages, ready-to-publish feature stories, short-form vertical video, moment clips and raw footage for custom editing.

• 24-Hour Sports News Desk

  Around-the-clock editorial expertise delivering fast, accurate sports video whenever the story breaks, with planning tools and editorial support.

1. 1Sports Video News & Highlights for Broadcasters | SNTVsntv.com
2. 2Sports Video Content Services for Media & Brands | SNTVsntv.com
3. 3About SNTV: Sports Video News, Est. 1996 | SNTVsntv.com
4. 4Global Sports Coverage: Video News by Sport | SNTVsntv.com
5. 5SNTV - Wikidatawikidata.org
6. 6SNTV - Wikipedia Bahasa Indonesiaid.wikipedia.org