Snow How China

Snow How China is a platform and brand dedicated to building a bridge between the Alps and China, with the mission of introducing the thrill and excitement of winter sports and alpine holidays to the fast-growing community of Chinese snow enthusiasts. Operated by alpine winter insiders in close cooperation with Chinese media experts, the platform serves as a conduit for know-how transfer, east-west partnerships, and alpine winter excitement. It supports China's goal of becoming a leading winter sports nation and its hosting of the 2022 Winter Olympics. The platform's content covers several key areas: Alpine Destinations & "WOW" Hotels, where it introduces the best skiing destinations and hotels in the Alps, including locations such as Kitzbühel, Sölden, Arlberg, Tiroler Zugspitz Arena, and Swarovski Kristallwelten; Winter Fashion & Gear, helping enthusiasts get dressed and equipped for winter sports; and Alpine Technology & Services, featuring partners such as Technoalpin, Orange Fox, Doppelmayr, Schild Ski Racing, MedAlp Sportsclinic, FissMed, Alpitec Fair, and Andreas Wenzel Consulting. Additionally, Snow How China highlights SNOW51, an urban ski experience and sport lifestyle hub with five locations in Shanghai, offering professional ski education for kids, adults, and families, as well as high-end sport retail. Snow How China positions itself as a bridge between the real cradle of winter sports—the Alps—and the Middle Kingdom, fostering mutual benefit for China, the Alps, and the global winter sports community. Its activities are centered on fun with snow and ice, experience, enthusiasm, and learning-by-doing. The platform is based on the necessity of alpine companies to expand their market and benefit from the growing interest among Chinese consumers in winter sports.

Snow How China was established as a platform to introduce the thrill and excitement of winter sports and alpine holidays to the fast-growing community of Chinese snow enthusiasts. Its mission is to build a bridge between China and the Alps, the real cradle of winter sports, inviting all Chinese winter enthusiasts to discover the fun and excitement of winter sports in the Alps and to be part of the global community of snow lovers. The platform operates through close cooperation between alpine winter insiders and Chinese media experts. It supports China in its goal of becoming a leading winter sports nation and as host of the 2022 Winter Olympics. Snow How China fosters know-how transfer, east-west partnerships, and alpine winter excitement in the Middle Kingdom for the mutual benefit of China, the Alps, and the global winter sports community. Key content areas include Alpine Destinations & "WOW" Hotels, featuring locations such as Kitzbühel, Sölden, Arlberg, Tiroler Zugspitz Arena, and Swarovski Kristallwelten; Winter Fashion & Gear; and Alpine Technology & Services, with partners including Technoalpin, Orange Fox, Doppelmayr, Schild Ski Racing, MedAlp Sportsclinic, FissMed, Alpitec Fair, and Andreas Wenzel Consulting. The platform also highlights SNOW51, an urban ski experience and sport lifestyle hub with five locations in Shanghai, offering professional ski education and high-end sport retail. Snow How China is based on the necessity of alpine companies to expand their market and benefit from the growing interest among Chinese consumers in winter sports. Its activities are centered on fun with snow and ice, experience, enthusiasm, and learning-by-doing.

A bridge between the Alps and China, bringing the real alpine winter lifestyle to the Middle Kingdom.

• Alpine Destinations & "WOW" Hotels

  Introduces the best skiing destinations and hotels in the Alps, including Kitzbühel, Sölden, Arlberg, Tiroler Zugspitz Arena, and Swarovski Kristallwelten.

• Winter Fashion & Gear

  Helps enthusiasts get dressed and equipped for winter sports.

• Alpine Technology & Services

  Features partners such as Technoalpin, Orange Fox, Doppelmayr, Schild Ski Racing, MedAlp Sportsclinic, FissMed, Alpitec Fair, and Andreas Wenzel Consulting.

• SNOW51

  An urban ski experience and sport lifestyle hub with five locations in Shanghai, offering professional ski education for kids, adults, and families, and high-end sport retail.

1. 1SNOW HOW CHINA – A bridge between the Alps and Chinasnowhowchina.com
2. 2ABOUT – SNOW HOW CHINAsnowhowchina.com
3. 3ALPINE TECHNOLOGY & SERVICES – SNOW HOW CHINAsnowhowchina.com
4. 4Snow How Chinawikidata.org