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Snorrason Holdings

Snorrason Holdings is an Icelandic holding company focused primarily on online payment processing, with an Internet marketing division.

Last updated August 31, 2026

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Overview

Snorrason Holdings is an Icelandic holding company based in Dalvík in North Iceland. The company was established in 2003 by the Snorrason family, a Dalvík family associated with entrepreneurship in the Icelandic shrimp industry. Its principal business interest is online payment processing, supplemented by activities in Internet marketing. The company's best-documented operating division is DalPay Internet Billing. The division indicates a focus on Internet-based billing and payment services, although the available reference material does not provide detailed information about its product architecture, customer segments, geographic coverage, transaction volumes, regulatory structure, or current corporate organization. Snorrason Holdings is therefore best understood as a small, family-founded financial-technology and Internet-services holding company rather than as a broadly documented consumer financial brand. The company's origins are linked to the wider Snorrason family business tradition in Dalvík. Snorri Snorrason Sr. (1940–2003), described as an entrepreneurial pioneer of Iceland's shrimp industry, died in the year the holding company was founded. The available account presents the family background as part of the company's origin story, but does not establish that Snorri Snorrason Sr. personally served as the company's founder or executive. Snorrason Holdings' documented business scope consists of two related areas: online payment processing and Internet marketing. DalPay Internet Billing is identified as one of its divisions, while no other named subsidiaries, brands, products, executives, financial results, stock-market listing, or corporate transactions are documented in the supplied sources. Its present operating status is not independently confirmed by the available material.

History

Snorrason Holdings was founded in 2003 in Dalvík, Iceland, by members of the Snorrason family. Dalvík is a town in North Iceland, and the company's identity is closely associated with the family's local entrepreneurial background. The family had an established connection with Icelandic business through the work of Snorri Snorrason Sr. (1940–2003), who is described in the available account as a pioneer of Iceland's shrimp industry. The holding company's formation took place in the same year as Snorri Snorrason Sr.'s death. The available historical material does not state that he founded or managed Snorrason Holdings, so the relationship is best described as part of the family's broader business heritage rather than as a confirmed executive role. The company was instead founded by the Snorrason family collectively. Snorrason Holdings developed a business portfolio combining online payment processing with Internet marketing. Its named division, DalPay Internet Billing, represents the company's clearest documented operating activity and suggests a focus on billing and payment services delivered through Internet channels. The available sources do not provide a detailed chronology of the division's launch, the markets it served, or the technologies and payment methods it used. There is little publicly documented information about later expansions, acquisitions, leadership changes, financial performance, regulatory events, or brand campaigns. The company is described as having primary interests in online payment processing and an Internet marketing division, but the supplied material does not establish whether those activities remain active in the present day. Consequently, Snorrason Holdings' documented history is limited to its 2003 founding, its Dalvík and Snorrason-family origins, and its reported business structure around online payments and Internet marketing.

  • 2003

    Snorrason Holdings is founded

    [1]

    The Snorrason family establishes Snorrason Holdings in Dalvík, North Iceland.

  • 2003

    Snorri Snorrason Sr. dies

    [1]

    Snorri Snorrason Sr., an entrepreneur associated with Iceland's shrimp industry, dies in the year the holding company is founded.

Products and positioning

A family-founded Icelandic holding company centered on online payment processing and Internet-related services.

  • Online billing and payment processing

    DalPay Internet Billing

    DalPay Internet Billing is the named operating division of Snorrason Holdings. It is associated with the company's primary interest in online payment processing and appears to provide Internet-based billing or payment services. The available reference material does not specify its launch date, technical features, supported payment methods, customer base, or current availability.

Sources1 sources

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