SnoBar Cocktails
A United States brand of alcohol-infused ice cream and frozen cocktail ice pops.
Last updated August 26, 2026
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Overview
SnoBar Cocktails is a United States frozen-dessert and alcoholic-beverage brand built around alcohol-infused ice cream and ice pops. The line launched in Arizona on December 9, 2011, positioning frozen treats as a format for serving cocktail-style drinks. Unlike ordinary frozen desserts, SnoBar products contain enough alcohol to represent a complete cocktail serving, with the precise amount varying according to the product or drink selected. Reported pure alcohol content ranges from 3.59% to 6.41%, equivalent to approximately 8.22 to 14.67 alcohol by volume. The brand therefore occupies an intersection between packaged frozen desserts, ready-to-consume alcoholic beverages, and experiential cocktail consumption. In January 2012, SnoBar announced plans to expand availability to swimming pools in Las Vegas by the summer, indicating an early focus on leisure, hospitality, and warm-weather consumption occasions. The Las Vegas plan also reflected the practical role of frozen alcoholic products in venues where conventional glass-served cocktails may be less convenient. Publicly documented information about the company’s ownership, leadership, corporate structure, manufacturing, distribution footprint, and current product range is limited. By 2022, SnoBar Cocktails was described as a key player in the frozen-cocktail market, suggesting that the brand had retained relevance within a specialized category that combines novelty frozen formats with cocktail alcohol content. Available references do not establish whether the brand remains actively marketed, has changed ownership, or continues to operate under the same commercial structure.
History
SnoBar Cocktails entered the market in Arizona on December 9, 2011, with a product concept centered on alcohol-infused frozen desserts. Its offering consisted of ice cream and ice pops containing alcohol, giving consumers a frozen alternative to a conventional mixed drink. The brand’s proposition was distinctive because the products were not merely flavored with spirits: published descriptions state that each serving contained an amount of alcohol equivalent to a full cocktail, although the quantity differed by the particular drink or product. Reported pure alcohol content ranged from 3.59% to 6.41%, corresponding to approximately 8.22 to 14.67 alcohol by volume. The company’s early expansion plans emphasized hospitality and outdoor leisure settings. In January 2012, SnoBar announced an intention to place its products at pools in Las Vegas by the summer. This proposed channel was consistent with the brand’s frozen format and with the use of cocktails in resort, poolside, and warm-weather environments. It also suggested that SnoBar was pursuing venue-based consumption in addition to ordinary retail or direct consumer sales. The available public record does not provide enough information to determine how broadly the Las Vegas plan was implemented, which venues participated, or whether the company developed a national distribution network. SnoBar Cocktails belongs to a narrow category that combines alcoholic beverages with frozen desserts. Its products can be understood both as ready-to-consume cocktails and as novelty frozen treats, creating a category distinction from standard ice cream, nonalcoholic ice pops, and conventional bottled or canned ready-to-drink cocktails. The alcohol level reported for the products is materially higher than that of many ordinary flavored desserts, making serving information and the intended adult consumer central to the brand concept. By 2022, SnoBar was described as a key player in the frozen-cocktail market. That characterization indicates continued recognition within the category, but the available sources do not document detailed sales, ownership, leadership, manufacturing arrangements, product launches, or geographic expansion after the early Las Vegas announcement. It is also unclear from the available material whether the brand remains active, has reduced operations, or has changed corporate ownership. Accordingly, the documented history is strongest for the brand’s 2011 Arizona launch, its 2012 Las Vegas pool-expansion plan, its alcohol-content proposition, and its reported standing in the frozen-cocktail market in 2022.
- 2022
Recognition in the frozen-cocktail market
[1]SnoBar Cocktails was described as a key player in the frozen-cocktail market.
- 2012
Planned Las Vegas pool expansion
[1]The company announced plans in January to make its frozen cocktail products available at Las Vegas pools by the summer.
- 2011
Launch in Arizona
[1]SnoBar Cocktails launched in Arizona on December 9, offering alcohol-infused ice cream and ice pops.
Products and positioning
Frozen cocktail treats that combine the convenience and novelty of ice cream or ice pops with the alcohol content of a full cocktail.
Alcoholic frozen dessert · 2011
SnoBar alcohol-infused ice pops
Frozen ice-pop products containing alcohol and designed to deliver a cocktail-style serving in a portable frozen format. Reported pure alcohol content for SnoBar ice pops and ice cream ranges from 3.59% to 6.41%, or approximately 8.22 to 14.67 alcohol by volume. The exact alcohol amount varies according to the drink ordered or product selected.
Alcoholic frozen dessert · 2011
SnoBar alcohol-infused ice cream
Ice cream products incorporating alcohol as part of a frozen cocktail concept. SnoBar describes each serving as having the alcohol equivalent of a full cocktail, distinguishing the line from conventional ice cream flavored with small amounts of liqueur. Publicly available references do not identify the complete flavor range, package sizes, or current retail availability.
Brand decisions
2012
Targeting Las Vegas pool venuesStrategyBackground
After launching in Arizona, SnoBar identified Las Vegas pools as a potential distribution and consumption channel for its frozen alcoholic products.
Action taken
The company announced plans to make SnoBar products available at pools in Las Vegas by the summer.
Aftermath
The available reference confirms the announcement but does not establish the extent to which the planned rollout occurred.
Recent events
- 2022
SnoBar described as a key player in the frozen-cocktail market[1]
Other
SnoBar Cocktails was characterized as a key player in the frozen-cocktail market, reflecting its position in the specialized category of alcoholic frozen treats.
- 2012
SnoBar announces planned Las Vegas pool availability[1]
Other
In January 2012, the company announced plans to make its frozen cocktails available at pools in Las Vegas during the summer.
- 2011
SnoBar Cocktails launches in Arizona[1]
Product launch
The SnoBar Cocktails line launched in Arizona on December 9, introducing alcohol-infused ice cream and ice pops as frozen cocktail products.
Sources2 sources
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