Sneakerasers

Sneakerasers was created by Ohio University alumni Chris Pavlica and Kevin Consolo as a business focused on sneaker maintenance. The founders designed a product intended to remove marks and restore the appearance of white rubber soles, addressing a common cleaning problem for sneaker owners with a relatively inexpensive and simple tool. The company initially operated under the name Sole Rubbers and later adopted the Sneakerasers name, stylized as SneakERASERS. The change in name aligned the business more closely with its product function and the broader sneaker-care market. Rather than competing as a footwear manufacturer, Sneakerasers developed a specialized consumer-products identity around cleaning and preserving sneakers. Publicly available material does not provide a detailed account of the company's founding date, early production arrangements, staffing, or initial retail accounts. A major visibility milestone came with the company's appearance on the twelfth season of Shark Tank. Pavlica and Consolo presented the business to the program's investors and made a deal with Lori Greiner and Alex Rodriguez for a 20 percent stake. The appearance connected the brand with a national television audience and represented an important financing and promotional event. The available account does not identify the cash consideration, valuation, closing conditions, or whether the ownership arrangement subsequently changed. Sneakerasers later expanded through retail and commercial partnerships. The company received a golden ticket at Walmart's Made in America Open Call event, which gave it access to shelf space in thousands of Walmart stores throughout the United States. This represented a move from specialist or direct brand visibility toward broad mass-market distribution. No precise event date, rollout schedule, or sales result is identified in the supplied reference. In December 2023, Sneakerasers announced a partnership with Skechers to manufacture SkechERASERS for Skechers worldwide. The arrangement extended the company's cleaning-product concept into a co-branded offering connected to an established global footwear company. It also suggests that Sneakerasers' capabilities include production for partner brands, although the public material does not specify whether the relationship is structured as licensing, contract manufacturing, a joint product program, or another commercial arrangement. The documented history presents Sneakerasers as a specialized American sneaker-care business that developed through founder-led product creation, a televised investment agreement, mass-retail access, and an international footwear partnership. Information remains limited regarding its current corporate ownership, headquarters, financial performance, full product portfolio, manufacturing locations, and leadership beyond its founders.

• 2023

  Skechers partnership announced

  [1]Sneakerasersen.wikipedia.org

  Sneakerasers announced in December that it would manufacture SkechERASERS products for Skechers worldwide.

• Company founded by Chris Pavlica and Kevin Consolo

  [1]Sneakerasersen.wikipedia.org

  Ohio University alumni Chris Pavlica and Kevin Consolo created the business to produce an affordable product for cleaning and maintaining white sneaker soles.

• Business operates under the Sole Rubbers name

  [1]Sneakerasersen.wikipedia.org

  The company previously used the name Sole Rubbers before adopting the Sneakerasers brand.

• Shark Tank season 12 investment agreement

  [1]Sneakerasersen.wikipedia.org

  The founders appeared on Shark Tank's twelfth season and agreed to a deal giving Lori Greiner and Alex Rodriguez a 20 percent stake.

• Walmart Made in America Open Call recognition

  [1]Sneakerasersen.wikipedia.org

  A golden-ticket win at Walmart's Made in America Open Call opened access to shelf space in thousands of Walmart stores in the United States.

An accessible, practical sneaker-care brand focused on restoring and maintaining the clean white appearance of rubber sneaker soles, with distribution through mass retail and partnerships with footwear brands.

• Sneaker-care product

  SneakERASERS

  SneakERASERS are sneaker-cleaning products developed to help remove dirt and marks from the white rubber soles of sneakers. The product was conceived as an inexpensive maintenance solution for consumers who want to preserve the clean appearance of casual footwear. Public reference material does not specify the complete formulation, package formats, dimensions, or all available variants.

• Co-branded sneaker-care product · 2023

  SkechERASERS

  SkechERASERS is a product line made for Skechers through Sneakerasers' announced partnership with the footwear company. The line extends the sneaker-cleaning concept into a Skechers-branded offering intended for worldwide distribution. The supplied reference does not provide detailed product specifications, launch markets, packaging information, or retail pricing.

• 2023

  SkechERASERS manufacturing partnershipProduct launch

  Background

  Sneakerasers sought to extend its sneaker-care proposition through partnerships with established footwear companies.

  Action taken

  In December 2023, the company announced that it had partnered with Skechers to manufacture SkechERASERS products for Skechers worldwide.

  Aftermath

  The partnership gave Sneakerasers a co-branded product opportunity and an international route to market through Skechers, although the commercial terms and rollout details are not disclosed.

  Source

• Rebrand from Sole Rubbers to SneakerasersStrategy

  Background

  The company previously operated under the name Sole Rubbers while developing products for cleaning sneaker soles.

  Action taken

  It adopted the Sneakerasers name, stylized as SneakERASERS, to make the brand's sneaker-cleaning purpose more explicit.

  Aftermath

  The rebrand established the name used for the company's subsequent television exposure, retail expansion, and footwear-brand partnership.

  Source

• Shark Tank investment agreementOther

  Background

  The founders presented Sneakerasers during the twelfth season of Shark Tank in an effort to secure investment and broaden the business's exposure.

  Action taken

  Chris Pavlica and Kevin Consolo agreed to a deal with Lori Greiner and Alex Rodriguez for a 20 percent stake in the company.

  Aftermath

  The agreement became a prominent public milestone for the brand, although the investment amount and subsequent ownership details are not specified in the available source.

  Source

• Expansion into Walmart retail distributionStrategy

  Background

  Sneakerasers pursued broader physical distribution beyond its existing brand presence.

  Action taken

  After winning a golden ticket at Walmart's Made in America Open Call, the company obtained access to shelf space in thousands of Walmart stores across the United States.

  Aftermath

  The opportunity increased the brand's potential reach among mass-market shoppers, but the source does not report sales, store counts by product, or financial results.

  Source

1. 1Sneakerasersen.wikipedia.org