Snctm
Snctm is a private American nightclub and sex-club brand known for invitation-based, black-tie masquerade events.
Last updated August 26, 2026
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Overview
Snctm is an American private nightclub and sex-club brand founded in 2013 by Damon Lawner in Beverly Hills, California. The club was conceived as an exclusive, highly theatrical social environment influenced by the masked-party imagery of Stanley Kubrick's film Eyes Wide Shut. Rather than operating as a conventional nightclub open to the general public, Snctm uses an application and approval process. Prospective guests are expected to submit information and photographs before being admitted, reinforcing the club's emphasis on privacy, selectivity, appearance, and controlled access. The brand's signature events are black-tie masquerade parties. Men generally attend in tuxedos, while women are expected to wear lingerie or cocktail attire. The events combine nightclub, erotic performance, social-club, and private-party elements. Public descriptions of the club have emphasized a highly curated gender balance, with women substantially outnumbering men at many events. Male attendance has historically involved a substantial event fee, while women have generally been admitted without the equivalent charge, subject to the club's approval standards. These policies form part of Snctm's deliberately exclusive positioning, although they have also attracted criticism and media scrutiny. Snctm initially held events in a mansion near the Playboy Mansion in the Los Angeles area. As its profile grew, the organization expanded or promoted events in additional cities, including New York City, Miami, Moscow, and Kyiv. The club's commercial model has included event access and tiered memberships. Publicly described annual memberships have ranged from approximately $12,500 to $35,000. A higher-priced Dominus tier was described as limited to 20 members and offering access to special private events. The club has also publicized lifetime and highly restricted premium memberships, including a reported $100,000 lifetime option and a $1 million tier limited to three people. These figures and terms are historical public descriptions rather than independently verified current prices. Snctm's audience has been portrayed in media coverage as including affluent businesspeople, entertainers, entrepreneurs, political figures, and other prominent individuals. The club's value proposition depends heavily on discretion, exclusivity, atmosphere, and access to a carefully selected social network rather than on a conventional consumer product. Its brand identity is built around secrecy, luxury, erotic theatricality, formal dress, and a members-only setting. The club became the subject of the Showtime unscripted docuseries Naked SNCTM, which brought wider public attention to its members, events, operating culture, and founder. In 2019, Lawner sold his ownership interest in the club, according to later reporting and public accounts. In 2023, he disclosed that Hunter Biden had previously been a Snctm member. The disclosure was treated as a violation of the club's confidentiality rules, and Lawner was reportedly banned for life. This episode highlighted the tension between Snctm's publicity-driven exclusivity and its stated expectation that members' identities remain private. Current ownership, corporate structure, exact operating footprint, and present membership terms are not established by the supplied reference material.
History
Snctm was established in 2013 in Beverly Hills, California, by Damon Lawner. Its concept drew on the masked, aristocratic, and transgressive party imagery associated with Eyes Wide Shut, translating that aesthetic into a private adult nightlife setting. The club was designed not as a normal walk-in venue but as an invitation-oriented social institution in which applicants were screened before attending. This admissions model allowed Snctm to present itself as an exclusive community rather than simply an entertainment venue. The early events took place in a mansion near the Playboy Mansion in the Los Angeles area. Their format centered on black-tie masquerade parties, with male guests wearing tuxedos and female guests generally wearing lingerie or cocktail dresses. Public descriptions emphasized the club's selective approval standards, substantial male attendance fees, and a female-majority guest ratio. The combination of formal dress, erotic themes, privacy, and high barriers to entry became the core of the brand's identity. As interest grew, Snctm began holding events outside its original Los Angeles setting. Publicly identified locations included New York City, Miami, Moscow, and Kyiv. The expansion gave the brand an international profile while preserving its model of temporary or localized private gatherings rather than a fully documented conventional chain of permanent clubs. The exact status of each location and the current operating footprint are not clear from the supplied reference material. Membership became an important part of the club's commercial structure. Historical public descriptions placed annual membership prices at approximately $12,500 to $35,000. The Dominus membership was described as a premium tier limited to 20 people and providing access to special private events. Other publicly described options included a $100,000 lifetime membership and a $1 million membership limited to three people, promoted as providing exceptional access and privileges. These descriptions illustrate the club's luxury positioning, but they should not be treated as confirmed current prices or terms. The club's reputation expanded beyond nightlife coverage when Showtime produced the unscripted series Naked SNCTM. The program exposed a wider audience to the club's setting and social culture, while also making the brand more visible than its confidentiality-focused operating model might otherwise suggest. Snctm was frequently described in coverage as attracting wealthy and influential people from entertainment, business, politics, and entrepreneurship, although individual membership claims are not broadly verifiable. In 2019, Lawner sold ownership of the club. The available reference material does not identify the buyer, the acquiring entity, or the resulting corporate structure. In 2023, Lawner disclosed that Hunter Biden had formerly been a member. Because Snctm's rules reportedly prohibit revealing member identities, the club banned Lawner for life after the disclosure. The incident became the most prominent public controversy associated with the brand and underscored the importance of confidentiality to Snctm's identity. Information about current management, ownership, financial performance, and present membership availability remains limited.
- 2023
Founder is banned after member disclosure
[1]Lawner discloses a former member's identity and is reportedly banned for life for violating confidentiality rules.
- 2019
Founder sells ownership
[1]Damon Lawner reportedly sells his ownership interest in Snctm.
- 2013
Snctm is founded in Beverly Hills
[1]Damon Lawner establishes Snctm as a private nightclub and sex-club brand in Beverly Hills, California.
Events expand beyond Los Angeles
[1]The club begins holding events in additional cities, including New York City, Miami, Moscow, and Kyiv.
Naked SNCTM is released
[1]Showtime broadcasts an unscripted docuseries focused on the club and its members.
Products and positioning
Snctm positions itself as an ultra-exclusive, private adult social club combining luxury nightlife, erotic performance, masquerade aesthetics, and selective membership. Its differentiation rests on controlled admission, high pricing, formal dress codes, confidentiality, and a theatrical environment inspired in part by Eyes Wide Shut.
Private adult nightlife · 2013
Snctm black-tie masquerade events
The club's principal offering is a series of private, black-tie masquerade parties. Male attendees are generally expected to wear tuxedos, while female attendees typically wear lingerie or cocktail attire. Admission is controlled through an application and approval process, and the events combine nightclub entertainment, erotic performance, social networking, and theatrical presentation.
Membership
Annual membership
Historical descriptions identify annual membership tiers priced at approximately $12,500 to $35,000. Membership is intended to provide access to the club's private events and associated social network. Current prices, benefits, and availability are not confirmed in the supplied material.
Premium membership
Dominus membership
Dominus is described as a premium membership limited to 20 people. Its stated benefit is access to special private events and a more exclusive level of participation in the Snctm community.
Premium membership
Lifetime membership
A lifetime membership reportedly cost approximately $100,000 in historical public descriptions. It was presented as a long-term access option for guests seeking a deeper relationship with the club, although current availability and terms are unknown.
Television series
Naked SNCTM
Naked SNCTM is a Showtime unscripted docuseries centered on the club, its events, and its members. Although it is not a membership product, the series functioned as a major public-facing extension of the Snctm brand.
Controversies
2023
Disclosure of a former member's identity
Damon Lawner disclosed that Hunter Biden had previously been a Snctm member. The club reportedly regarded the disclosure as a violation of its confidentiality rules and banned Lawner for life. The episode drew attention to the club's privacy commitments and to the risks of publicizing information about members.
Brand decisions
2019
Transfer of founder ownershipM&ABackground
After building the club's profile, Damon Lawner reportedly sold his ownership interest.
Action taken
Ownership of Snctm was transferred to an unidentified buyer or entity.
Aftermath
The available material does not identify the buyer or explain the subsequent corporate structure.
2013
Adopt an application-based private-club modelStrategyBackground
The brand was created as an exclusive adult social club rather than a conventional public nightclub.
Action taken
Snctm required prospective attendees to apply and submit photographs for approval before attending events.
Aftermath
The screening process became central to the club's positioning around exclusivity, privacy, and controlled access.
- Expand events to additional citiesStrategy
Background
Growing interest in the Los Angeles events created an opportunity to reach members and prospective members outside the original market.
Action taken
The club began holding events in cities including New York City, Miami, Moscow, and Kyiv.
Aftermath
Snctm developed an international event footprint while retaining a private and selective operating model.
Recent events
- 2019
Lawner sells his ownership interest in Snctm[1]
M&A · Leadership change
Damon Lawner reportedly sold ownership of the club, ending his period as its owner while remaining associated with the brand's founding history.
Naked SNCTM brings the private club to television[1]
Other
The Showtime unscripted docuseries Naked SNCTM documented the club's members, events, and distinctive private-party culture, increasing public awareness of the brand.
Sources2 sources
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