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Smiths City

Retailer / private label

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New Zealand retailer trading since 1918, selling home appliances, furniture, computers and consumer electronics with nationwide delivery.

Last updated September 15, 2026

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Overview

Smiths City is a New Zealand retailer whose website states it has traded "Since 1918" and is "Proudly Kiwi Owned" with "Nationwide Delivery". Its online store is organised into collections including Home Appliances, Furniture & Living, Computers & Office, Mobile & Tablets, and Audio, and it also offers an exclusive furniture line called El's Collection. Product listings span brands such as Samsung, Apple, Lenovo, Acer, Brother, Russell Hobbs, Midea and Toshiba.

History

Smiths City's website states the business has operated "Since 1918" and describes it as "Proudly Kiwi Owned" with "Nationwide Delivery". It sells through an online store organised into collections such as Home Appliances, Furniture & Living, Computers & Office, Mobile & Tablets and Audio, and offers an exclusive furniture line, El's Collection, described as bespoke solid wood furniture designed for today's New Zealand home.

Products and positioning

Proudly Kiwi owned retailer with nationwide delivery, trading since 1918.

  • El's Collection

    Exclusive bespoke solid wood furniture, thoughtfully restored and designed for today's New Zealand home.

  • Home Appliances collection

    Range of home appliances from Russell Hobbs, Midea and Toshiba, including kettles, toasters, air fryers, vacuum cleaners and heaters.

  • Computers & Office collection

    Range of computers, laptops, monitors, peripherals and office accessories.

Sources4 sources

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