Smith and Cult

Smith and Cult is an American color-cosmetics brand founded in 2014 by Dineh Mohajer, the entrepreneur who previously created the cult nail-polish label Hard Candy. Based in Los Angeles, the brand is positioned in the premium beauty segment and is best known for its nail lacquers, lipsticks, and lip glosses, sold through its own e-commerce site, specialty retailers, and select department stores. The brand's aesthetic combines a polished, slightly subversive point of view with high-pigment formulas, and its product names and packaging have helped it build a following among beauty enthusiasts. Smith and Cult distributes in the United States and internationally, including the United Kingdom, and has expanded beyond nail color into lip, eye, and complexion categories. It remains a privately held, independent beauty label rather than part of a large cosmetics conglomerate.

Smith and Cult was launched in 2014 by Dineh Mohajer, a beauty entrepreneur who had earlier founded Hard Candy, a nail-polish brand that became a 1990s cult favorite. After leaving Hard Candy, Mohajer developed Smith and Cult as a more premium, design-conscious color-cosmetics line. The brand debuted with a focus on nail lacquer, offering a range of high-shine, long-wear shades with distinctive names and packaging. It quickly gained attention in the beauty press and among consumers for its editorial aesthetic and accessible-luxury price point. Over time, Smith and Cult expanded into lip products, including lip gloss and lipstick, and later into eye and complexion categories. The brand sells primarily through its own website and through select beauty retailers and department stores, and it has built an international presence, including a dedicated UK market. As of the mid-2020s, Smith and Cult remains an independent, privately held beauty label.

• 2014

  Smith and Cult is founded by Dineh Mohajer and launches with a nail-lacquer focus.

• The brand expands into lip products, including lip gloss and lipstick.

• Smith and Cult builds an international presence, including a dedicated UK market.

Premium, design-led color cosmetics with a cult-following, independent positioning.

• Nail Lacquer

  High-shine, long-wear nail polish in a range of shades.

• Lip Gloss

  Lip gloss offering shine and color.

• Lipstick

  Pigmented lipstick in multiple finishes.

• 2022-01-26

  Third Eye Blind and Smith & Cult launch nail polish line[2]Third Eye Blind 与 Smith & Cult 推出指甲油系列justjared.com

  Reported: 2022-01-26

  Third Eye Blind, collaborating with Smith & Cult, launched a cruelty-free nail polish line inspired by songs from the band's debut album. A portion of proceeds from the “Jumper” color will benefit True Colors United.

1. 1Smith and Cult official websitesmithandcult.com
2. 2Third Eye Blind 与 Smith & Cult 推出指甲油系列justjared.com