SMEJ Plus

SMEJ Plus, Inc. (株式会社SMEJ Plus) is a Japanese company that operates fan club and web media businesses. It is a subsidiary of SMEJ Holdings, which is the Japanese arm of the South Korean entertainment group SM Entertainment. The company was established on April 1, 2020, through a company split from SM Entertainment Japan (now SMEJ Holdings), with the aim of improving professionalism, stabilizing management, and strengthening responsible management within the group. Its headquarters are located on the 21st floor of the Sumitomo Fudosan Roppongi Grand Tower in Roppongi, Minato-ku, Tokyo. The representative director is Kim Hyung-joo (金 亨柱), and the company has a capital of 100 million yen. SMEJ Plus plans and produces fan club content for SM Entertainment artists in Japan. It operates official fan clubs for numerous artists, including TVXQ (Bigeast), SUPER JUNIOR (E.L.F-JAPAN), SHINee (SHINee WORLD J), EXO (EXO-L-JAPAN), NCT 127 (NCTzen 127-JAPAN), NCT DREAM (NCTzen DREAM-JAPAN), aespa (MY-J), WayV (WayZenNi-JAPAN), NCT WISH (NCTzen WISH-JAPAN), RIIZE (BRIIZE JAPAN), and Hearts2Hearts (S2U JAPAN). As of April 2024, the fan clubs it produces have more than 500,000 registered members. The company also operates SMTOWN OFFICIAL JAPAN (SMTJ), a free membership service providing information on SM Entertainment artists and group events, and PIVIm, a Korean information website launched in April 2024. In 2023, the operation of fan club platforms and fan club websites for all artists was transferred from SMEJ Plus to WEVERSE JAPAN Corporation, following the migration of SM artists' Korean fan clubs from KWANGYA CLUB to Weverse. Since then, WEVERSE JAPAN has handled the operation of the fan club platform and fan club sites, while SMEJ Plus continues to plan and produce the content. SMEJ Plus also produces original goods, which were previously sold on the SMTOWN FC GOODS ONLINE STORE and, after the transfer, on Weverse Shop JAPAN. The company is part of the SM Entertainment group, with SMEJ Holdings as its parent. Its group companies include SM Entertainment, SMEJ Holdings, and SM ENTERTAINMENT JAPAN. SMEJ Plus remains active in the Japanese market, focusing on fan club content production and web media operations.

SMEJ Plus was established on April 1, 2020, through a company split from SM Entertainment Japan (now SMEJ Holdings), with the purpose of improving professionalism, stabilizing management, and strengthening responsible management within the group. The new company took over the fan club business for SM artists in Japan. In August 2020, Naver invested in the company, acquiring a 30.07% stake, while SM Japan held 69.93% (until the third quarter of 2024). On December 18, 2020, SMEJ Plus formed a capital and business alliance with KeyHolder, becoming its fourth-largest shareholder. In 2021, SMEJ Plus expanded its fan club operations. On April 1, 2021, it took over the fan club operations for BoA, TVXQ, SUPER JUNIOR, EXO, and NCT 127 from Avex Digital. On August 23, 2021, it took over the operation of SMTOWN OFFICIAL JAPAN from SM Japan. In December 2021, it took over the fan club operations for Girls' Generation and SHINee from Stream Media Corporation. In 2023, a significant shift occurred. On April 28, 2023, SMEJ Plus began selling original goods produced by SMEJ Plus on the SMTOWN FC GOODS ONLINE STORE. On September 12, 2023, the operation of all artists' fan clubs was transferred from SMEJ Plus to WEVERSE JAPAN Corporation, following the migration of SM artists' Korean fan clubs from KWANGYA CLUB to Weverse. Since then, WEVERSE JAPAN has handled the fan club platform and fan club website operations, while SMEJ Plus continues to plan and produce content. The sales site for SMEJ Plus-produced original goods was also changed to Weverse Shop JAPAN, with sales resuming on September 26, 2023. In 2024, SMEJ Plus launched PIVIm, a Korean information website, on April 1. On December 26, 2024, it outsourced part of its operations to Stream Media Corporation. As of April 2024, the fan clubs it produces have more than 500,000 registered members.

• SMEJ Plus established through a company split from SM Entertainment Japan (now SMEJ Holdings).

• Naver invests in SMEJ Plus, acquiring a 30.07% stake.

• SMEJ Plus forms a capital and business alliance with KeyHolder, becoming its fourth-largest shareholder.

• SMEJ Plus takes over fan club operations for BoA, TVXQ, SUPER JUNIOR, EXO, and NCT 127 from Avex Digital.

• SMEJ Plus takes over the operation of SMTOWN OFFICIAL JAPAN from SM Japan.

• SMEJ Plus takes over fan club operations for Girls' Generation and SHINee from Stream Media Corporation.

• SMEJ Plus begins selling original goods produced by SMEJ Plus on the SMTOWN FC GOODS ONLINE STORE.

• Operation of all artists' fan clubs transferred from SMEJ Plus to WEVERSE JAPAN Corporation.

• Sales of SMEJ Plus-produced original goods resume on Weverse Shop JAPAN.

• SMEJ Plus launches PIVIm, a Korean information website.

• SMEJ Plus outsources part of its operations to Stream Media Corporation.

A specialized fan club and web media company within the SM Entertainment group, focusing on content production for Japanese fans of SM artists.

• SMTOWN OFFICIAL JAPAN

  A free membership service providing information on SM Entertainment artists and group events, operated by SMEJ Plus since August 2021.

• PIVIm

  A Korean information website launched on April 1, 2024, focusing on Korean food, culture, tourism, and lifestyle.

• Official fan clubs

  SMEJ Plus plans and produces fan club content for 11 SM Entertainment artists in Japan, with over 500,000 registered members as of April 2024.

1. 1SMEJ Plus Official Websitesmejplus.co.jp
2. 2Company | SMEJ Plussmejplus.co.jp
3. 3SMEJ Plus - Wikipediaja.wikipedia.org
4. 4SMEJ Plus - Wikidatawikidata.org
5. 5S.M. Entertainment secures W100b funding from Naverkoreaherald.com