SMAWAX

SMAWAX is a Berlin-based digital performance company and part of the Smarketer Group. According to its official website, it positions itself as an integrated growth system that combines four disciplines: strategy consulting, an AI agency focused on SEO and AI visibility, cross-agency multichannel management, and digital due diligence. The company describes its offering as "Strategie, Technologie und Umsetzung — aus einer Hand" (strategy, technology and execution from a single source), with one point of contact covering all four disciplines. SMAWAX's strategy consulting arm is described as the strategic center of the Smarketer Group, advising companies on complex digital questions from channel strategy to organizational development. The company emphasizes that it delivers actionable roadmaps with clear KPIs rather than "PowerPoint consulting," drawing on operational experience from over 40 projects. Its AI agency specializes in SEO and LLM visibility, using its own analysis platform to measure how brands appear in AI answers and search results. The cross-agency multichannel unit manages channels from Google to TikTok, Amazon to display, under a single contract and key account. The digital due diligence practice offers investor-grade performance audits with maturity scores, benchmarks and clear recommendations. A notable public-facing feature is SMAWAX's free AI quick test, which promises to reveal in 60 seconds how visible a brand is in ChatGPT, Perplexity, Gemini and Google AI Overview, without registration. This reflects the company's focus on the emerging field of LLM optimization and AI visibility. Wikidata describes SMAWAX GmbH as a Berlin-based company specializing in search engine optimization, technical website analysis, and LLM optimization. The company operates primarily in the German-speaking market and broader Europe, serving clients that need integrated digital growth services. As a private company within the Smarketer Group, SMAWAX does not disclose detailed financial or ownership information publicly.

SMAWAX is a Berlin-based company that operates as part of the Smarketer Group. Public information about its founding and early history is limited. Its official website presents the company as an integrated digital performance provider built around four disciplines: strategy consulting, an AI agency for SEO and AI visibility, cross-agency multichannel management, and digital due diligence. The strategy consulting unit is described as the strategic center of the Smarketer Group, advising on digital channel strategies, growth planning and organizational development, with experience from over 40 projects. The company has positioned itself in the emerging field of LLM optimization and AI visibility, offering a free AI quick test that measures how brands appear in AI tools such as ChatGPT, Perplexity, Gemini and Google AI Overview. This service reflects the broader industry shift toward optimizing for AI-generated answers alongside traditional search engines. SMAWAX also provides technical website analysis and SEO services, as noted in its Wikidata entry. As a private company within the Smarketer Group, SMAWAX does not publicly disclose detailed financials, ownership structure or executive leadership. Its operations are primarily focused on the German-speaking market and broader Europe, serving clients seeking integrated digital growth solutions.

Integrated digital growth system combining strategy, AI-driven analysis, multichannel execution and performance audits under one point of contact.

• Strategy consulting

  Digital channel strategies, growth planning and organizational consulting; described as the strategic center of the Smarketer Group.

• AI agency: SEO & AI visibility

  LLM visibility and SEO with its own analysis platform, measuring where brands stand in AI answers and search results.

• Cross-agency multichannel management

  From Google to TikTok, from Amazon to display — one contract, one key account, full transparency.

• Digital due diligence

  Investor-grade performance audits with maturity scores, benchmarks and clear recommendations.

• AI quick test

  Free 60-second check of brand visibility in ChatGPT, Perplexity, Gemini and Google AI Overview; no registration required.

1. 1SMAWAX - Digitale Performance auf den Punkt gebrachtsmawax.com
2. 2SMAWAX - Wikidatawikidata.org