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Slumberland

British mattress brand

Last updated August 31, 2026

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Overview

Slumberland Furniture, Inc. is a family-owned American furniture retailer headquartered in Oakdale, Minnesota. Founded in 1967, the company developed from a specialist bedding and recliner business into a broader home-furnishings retailer serving customers primarily across the Midwestern United States. Its assortment includes mattresses, bedroom furniture, living-room furniture, upholstery, and other household furnishings. The company originally concentrated on mattresses and La-Z-Boy recliners. Over time, it expanded its retail offer and store network, while continuing to maintain a strong position in bedding and upholstered furniture. The business is identified as one of the leading sellers of La-Z-Boy upholstery in the United States and as a major Midwest seller of Sealy products. These supplier relationships have helped define Slumberland's market position around sleep products, comfort, and mainstream residential furniture rather than luxury or highly specialized design goods. Slumberland operates a regional rather than global retail model. The referenced company profile describes a network of 122 stores in 12 states, reflecting a concentration in Midwestern markets. Because store counts can change, that figure should be treated as a reported historical operating snapshot rather than a permanent current total. The company's family-owned structure distinguishes it from publicly traded national furniture chains and supports a regional identity built around local stores and community engagement. Community support has been a recurring part of Slumberland's public activity. Local reporting has described stores donating beds, mattresses, box springs, and mattress sets to families, children, churches, and nonprofit organizations. These initiatives have addressed practical needs associated with inadequate sleeping arrangements and have often been carried out with local community partners. The available references particularly document activity during the mid-2010s, including donations in Minnesota, Wisconsin, Nebraska, and Iowa communities. Slumberland's business model combines physical retail locations with product categories that require customer consultation, delivery, and in-home use. Mattresses and bedroom products form an important foundation, while upholstered furniture and broader home furnishings extend the relationship beyond a single purchase. Publicly available reference material does not establish detailed information about current leadership, ownership percentages, revenue, online-sales scale, or a complete state-by-state store footprint. Those details are therefore left unspecified.

History

Slumberland Furniture was established in 1967 and is described in reference material as a family-owned furniture retailer based in Oakdale, Minnesota. Its early business was narrower than its later retail assortment, with a particular emphasis on mattresses and La-Z-Boy recliners. This initial combination gave the company a foothold in two closely related categories: sleep products and upholstered seating. The retailer subsequently broadened its product range to include furniture and other household furnishings. Although the available historical material does not provide a detailed chronology of every expansion, the company's later profile shows a business organized around several major home-furnishing categories, including mattresses, bedroom goods, living-room furniture, recliners, and upholstery. Its relationship with La-Z-Boy remained commercially significant, with Slumberland described as one of the leading sellers of La-Z-Boy upholstery in the United States. It was also identified as one of the major sellers of Sealy products in the Midwest. Slumberland developed as a regional chain concentrated in the Midwestern United States rather than as an international brand. The referenced profile reports 122 stores across 12 states. Since the source does not specify the date at which that count was measured, it is best understood as a historical description of the chain's scale. The company’s headquarters are in Oakdale, Minnesota, and its family-owned status has remained an important part of its corporate identity. Publicly reported community activity provides another recurring element of the company's history. During the mid-2010s, local newspapers documented Slumberland stores donating beds, mattresses, box springs, and mattress sets to families, children, churches, and nonprofit organizations. Examples referenced in the source material include initiatives in Devils Lake, Columbus, Grand Island, Minot, and other Midwestern communities. Some efforts were conducted with churches or local organizations, linking the retailer's products to programs addressing housing and basic household needs. The available references do not provide a complete account of changes in ownership, management, store openings, acquisitions, digital commerce, financial performance, or later strategic developments. No reliable information has been supplied for a founder, named executives, public listing, revenue, or current store count. Consequently, the documented history is strongest on the company's founding, regional retail development, product specialization, supplier relationships, and community donations.

  • 1967

    Company founded

    [1]

    Slumberland Furniture was established as a family-owned furniture retailer in the United States.

  • Expansion from bedding and recliners into broader furniture retail

    [1]

    The company expanded beyond its original emphasis on mattresses and La-Z-Boy recliners to offer a wider selection of furniture and home furnishings.

  • Regional store network reaches reported 122 locations

    [1]

    Reference material describes Slumberland as operating 122 stores across 12 Midwestern states; the source does not establish the date of this store count.

Products and positioning

mid-range

  • Bedding · 1967

    Mattresses and sleep products

    Mattresses were part of Slumberland's original specialization and remain a central part of its retail identity. The category is complemented by box springs, foundations, and bedroom furnishings, allowing the company to sell complete sleep-related solutions rather than only individual mattress units. Slumberland is also described as a leading Midwest seller of Sealy products.

  • Upholstered furniture · 1967

    La-Z-Boy recliners and upholstery

    La-Z-Boy recliners were among the company's original product specialties. The relationship later extended into a broader upholstered-furniture offering, and Slumberland is identified as one of the leading sellers of La-Z-Boy upholstery in the United States. These products support the retailer's emphasis on comfort-oriented living-room furniture.

  • Furniture

    Bedroom furniture

    Bedroom furniture extends Slumberland's sleep-focused assortment beyond mattresses. The category may be purchased alongside bedding products to furnish a complete bedroom, although the supplied sources do not specify individual collections, brands, materials, or price tiers.

  • Furniture

    Living-room furniture

    The company's broader home-furnishings offer includes living-room furniture and upholstered seating. This range builds on Slumberland's historical recliner specialization and positions the retailer as a destination for coordinated household furniture rather than a bedding-only store.

Marketing campaigns

  • 2016Community mattress donation partnerships

    Midwestern United States

    Additional local coverage described Slumberland stores working with community organizations to provide mattresses and beds to households and children in need.

    Outcome. The documented outcome was the distribution of sleep products through local nonprofit and community partners.

  • 2015Beds for families and children in need

    Minnesota · Nebraska · Wisconsin · Iowa

    Local Slumberland stores donated beds, mattresses, box springs, and mattress sets to families, children, churches, and nonprofit organizations. The initiatives focused on improving sleeping conditions for people lacking basic bedroom furnishings.

    Outcome. Local reports recorded deliveries and donations to community beneficiaries, but no consolidated company-wide impact figure is available in the supplied material.

Sources1 sources

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