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Slobodna Television

Slobodna Television is a Serbian television broadcaster based in Belgrade that presents itself as an independent, politically unaffiliated source of information.

Last updated August 31, 2026

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Overview

Slobodna Television, whose name means “Freedom Television” and whose Serbian Cyrillic name is Слободна Телевизија, is a Serbian television broadcaster headquartered in Belgrade. The channel began broadcasting on 13 April 2019 at 12:44 p.m. The launch time was presented with symbolic significance connected to United Nations Security Council Resolution 1244, which concerns the international framework established for Kosovo after the 1999 conflict. From its launch, the broadcaster described its mission as providing audiences with information that is free from political influence. The channel operates within Serbia’s broadcast-media environment and combines informational programming with hosted commentary and current-affairs formats. Its listed programmes include “Something Different,” hosted by Hana Adrović; “Malagurski In Short,” hosted by Boris Malagurski; and “Conclusion,” hosted by Marko Jeremić. These programmes indicate a schedule focused on interviews, analysis, opinion, and public-affairs discussion rather than solely on entertainment programming. On 6 November 2019, Slobodna Television received authorization for television broadcasting from Serbia’s Regulatory Agency for Electronic Media. That permission marked an important regulatory step after the channel’s initial launch and established its formal position within Serbia’s electronic-media system. Publicly available reference material does not identify a founder, corporate parent, ownership group, financial results, or a separate international operating footprint. The broadcaster’s official web presence provides access to its television offering, while the available encyclopedia material primarily documents its origin, stated editorial purpose, regulatory authorization, and principal programmes.

History

Slobodna Television is a television broadcaster based in Belgrade, Serbia. Its name translates into English as “Freedom Television,” and the broadcaster uses the Serbian Cyrillic form Слободна Телевизија. The available reference description places the channel within Serbia’s media landscape and identifies its central editorial ambition as presenting information without political influence. The broadcaster began transmitting on 13 April 2019 at 12:44 p.m. The timing was not described as arbitrary: it carried symbolic meaning associated with United Nations Security Council Resolution 1244. That resolution forms part of the international legal and political framework relating to Kosovo and the post-1999 settlement. By connecting its launch to that reference, Slobodna Television gave its debut a specifically Serbian and regional political context. Following the start of broadcasting, the channel obtained formal regulatory authorization. On 6 November 2019, Serbia’s Regulatory Agency for Electronic Media granted Slobodna Television permission to broadcast television programming. This authorization was a significant institutional milestone, distinguishing the channel’s operating status from an informal or purely online media project and placing it within the country’s regulated electronic-media system. The programming documented for the broadcaster is centered on hosted formats. “Something Different” is hosted by Hana Adrović, “Malagurski In Short” is hosted by Boris Malagurski, and “Conclusion” is hosted by Marko Jeremić. The programme titles and hosts suggest an editorial mix of interviews, commentary, analysis, and conclusions on public issues. The available sources do not provide a complete schedule, detailed programme launch dates, audience figures, ownership history, financial information, or a comprehensive account of distribution arrangements. The broadcaster maintains an official television website at slobodna.rs/televizija/. Public reference material does not identify a founder, parent company, owner, listed status, or group affiliation. On the evidence available, Slobodna Television is best characterized as a Serbian television-media brand with an independence-oriented editorial identity and a documented operating base in Belgrade.

  • 2019

    Television service launches

    [1]

    Slobodna Television begins broadcasting on 13 April 2019 at 12:44 p.m., with the launch time carrying symbolic significance related to United Nations Security Council Resolution 1244.

  • 2019

    Broadcasting permission granted

    [1]

    Serbia’s Regulatory Agency for Electronic Media grants Slobodna Television permission for television broadcasting on 6 November 2019.

Products and positioning

A Serbian independent-minded television broadcaster positioned around politically independent information, commentary, and public-affairs programming.

  • Television programme

    Something Different

    A Slobodna Television programme hosted by Hana Adrović. The available reference material lists the show as part of the broadcaster’s programming but does not provide a fuller format description or launch date.

  • Television programme

    Malagurski In Short

    A hosted Slobodna Television programme presented by Boris Malagurski. Public reference material identifies the programme and presenter but does not specify its detailed format, regularity, or original launch date.

  • Television programme

    Conclusion

    A Slobodna Television programme hosted by Marko Jeremić. It is listed among the broadcaster’s principal offerings; further public details about its format and scheduling are not established in the available source material.

Brand decisions

  • 2019

    Launch of the television broadcasterOther

    Background

    Slobodna Television sought to establish a Serbian television service presenting information that it described as free from political influence.

    Action taken

    The broadcaster commenced transmissions on 13 April 2019 at 12:44 p.m., using a launch time associated symbolically with United Nations Security Council Resolution 1244.

    Aftermath

    The launch established Slobodna Television as a broadcasting operation in Serbia; the available sources do not provide audience or financial outcomes.

  • 2019

    Regulatory authorization for broadcastingOther

    Background

    After beginning transmissions, Slobodna Television required formal recognition within Serbia’s regulated electronic-media framework.

    Action taken

    The Regulatory Agency for Electronic Media in Serbia granted the broadcaster permission for television broadcasting on 6 November 2019.

    Aftermath

    The authorization formalized the channel’s position as a permitted Serbian television broadcaster.

Sources2 sources

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