Slipper Books
Slipper Books is the forthcoming new adult imprint of indie publisher Cinderly Press, LLC, announced for a 2026 launch.
Last updated September 27, 2026
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Overview
Slipper Books is an imprint of Cinderly Press, LLC, an independent American publisher that describes itself as a small indie press "run on sparkles and stubbornness." Cinderly Press publishes books, games, and related media aimed at what it calls the "self-spirited millennial unicorn" — readers who embrace fantasy, whimsy, and self-fulfillment. The company's catalogue includes titles such as The Stardust Pirates: A Sea Myth, The Unicorn Cookbook, Rancid Royalty (also referenced as A Candy Kingdom Gone Sour), How to Win a Million Dollars and Shit Glitter, and The Essential Gratitude Journal, alongside tarot decks and podcast and app projects. Slipper Books is positioned as the company's new adult imprint, with a launch announced for 2026. The imprint extends Cinderly Press's publishing programme into a new adult readership segment, complementing the parent house's existing children's, young adult, cookbook, memoir, and gift-book output. Because the imprint is newly announced, its own standalone title list, editorial leadership, and distribution arrangements have not yet been publicly detailed in the available sources. Cinderly Press was founded in 2015 and is led by co-founders Luke Stoffel and Laura von Holt. The company reports that several of its titles have reached #1 on Amazon in multiple categories, that its app has recorded over 100,000 downloads in the App Store, and that its co-founders have been contracted with Audible Originals and international publishers including Australia's Rockpool Publishing. Co-founder Laura von Holt's Audible Original Always a Bridesmaid, published under her pen name Laura Lovely, topped the USA Today audiobook charts. A Pop Art Tarot deck is slated for worldwide release by Rockpool Publishing. As a private, independent publisher, Cinderly Press operates without public listing and markets itself directly to readers through its website, social channels, and podcast properties. Slipper Books, as its new adult imprint, is best understood as a brand extension of that independent publishing house rather than a separate company.
History
Slipper Books is the new adult imprint of Cinderly Press, LLC, an independent American publishing house founded in 2015. Cinderly Press describes itself as a media company for the "self-spirited millennial unicorn," producing books, games, podcasts, and apps built around fantasy, whimsy, and self-fulfillment. Its catalogue spans children's and young adult fiction, cookbooks, memoir, gift books, and tarot decks, with titles including The Stardust Pirates: A Sea Myth, The Unicorn Cookbook, Rancid Royalty (also referenced as A Candy Kingdom Gone Sour), How to Win a Million Dollars and Shit Glitter, and The Essential Gratitude Journal. The parent company is led by co-founders Luke Stoffel and Laura von Holt. Stoffel, who styles himself "Chief Executive Belieber," has a background in branding and creative work in New York advertising, with art and photography featured in outlets including the New York Times, Huffington Post, and Vanity Fair. Von Holt, who calls herself "Fairy Boss Mother," is an award-winning author and podcast host whose Audible Originals The Break-Up Artist and Always a Bridesmaid (written under the pen name Laura Lovely) reached #1 on the USA Today charts. Cinderly Press reports that several of its books have hit #1 on Amazon in multiple categories, that its app has surpassed 100,000 App Store downloads, and that its co-founders have been contracted with Audible Originals and international publishers such as Australia's Rockpool Publishing, which is set to release a Pop Art Tarot deck worldwide. Against that backdrop, Cinderly Press announced that its new adult imprint, Slipper Press — the subject of this entry, also referred to as Slipper Books — would launch in 2026. The imprint is intended to carry the parent house's imaginative, fantasy-inflected publishing approach into a new adult readership segment, complementing its existing children's, young adult, cookbook, memoir, and gift-book lines. As of the available sources, the imprint's own title list, editorial leadership, and distribution arrangements have not been publicly detailed, and no separate corporate entity or ownership structure has been disclosed; Slipper Books operates as a brand extension of the privately held Cinderly Press, LLC.
Cinderly Press founded
Cinderly Press announces new adult imprint Slipper Press (Slipper Books), launching in 2026
Products and positioning
New adult imprint of indie publisher Cinderly Press, extending the parent house's whimsical, fantasy-driven publishing programme to a new adult readership.
Slipper Books (new adult imprint)
Forthcoming new adult imprint of Cinderly Press, announced for a 2026 launch.
Sources3 sources
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