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Slick City Action Park

Slick City Action Park is an American indoor action-park company built around large slides and related active-entertainment attractions.

Last updated August 26, 2026

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Overview

Slick City Action Park is an American active-entertainment company founded in 2022 by Bron Launsby and Gary Schmit. The business operates indoor action parks centered on slides and other movement-oriented attractions, positioning the concept as an alternative to conventional outdoor amusement parks and family entertainment centers. Its first location opened in Denver, Colorado. The company describes itself as the first indoor slide park in the world. Its indoor format is central to the brand proposition: attractions can be operated in a controlled environment that is less dependent on weather and can be marketed for family outings, group activities, and recreational visits. The available reference material identifies the company primarily through its indoor slide-park concept rather than through a broad portfolio of separately named consumer products. Slick City began expanding through franchising in March 2024, indicating a shift from a single-location concept toward a national operating network. In October 2025, the company reported that 107 locations had either been signed or opened across the United States. In April 2026, it reported more than 150 locations open and in development. These figures combine operating and development commitments where stated and should not be treated as equivalent to the number of fully operating venues. The brand's business scope therefore includes the development and operation of indoor action parks as well as franchise expansion. Its core customer proposition is experiential rather than product-based: visitors purchase access to physical attractions and recreational activities in an indoor setting. The available sources do not provide verified information about revenue, ownership structure, detailed attraction categories, executive appointments beyond the founders, or international operations. Slick City Action Park is best characterized as an active U.S. growth-stage entertainment and franchising brand.

History

Slick City Action Park was established in 2022 by Bron Launsby and Gary Schmit in the United States. The founders developed the business around an indoor slide-park model, presenting it as the first indoor slide park in the world. Unlike traditional amusement parks that commonly depend on outdoor rides and seasonal conditions, the Slick City concept is designed for an enclosed environment and focuses on active participation, slides, and family-oriented recreation. The company's first location opened in Denver, Colorado. This initial venue served as the starting point for the brand's expansion and established the operating concept that Slick City would later seek to reproduce in additional markets. The available historical material does not specify the exact opening date, the size of the first facility, or a complete list of attractions at that location. A major strategic change occurred in March 2024, when Slick City announced that it had begun franchising across the United States. Franchising allowed the company to expand beyond the original location without relying solely on directly operated facilities. It also turned the brand into a venue-development platform, with franchisees participating in the rollout of new indoor action parks under the Slick City name. By October 2025, Slick City stated that 107 locations had been signed or opened across the country. The wording indicates that this total included both operating venues and committed development projects. In April 2026, the company reported that it had exceeded 150 locations open and in development. These announcements show rapid domestic expansion, although the available sources do not provide a breakdown between open, under construction, and merely signed sites. The brand's known business model combines visitor-facing entertainment with franchising. Its principal offering is access to indoor slides and action-oriented attractions rather than a packaged consumer product. The available reference material does not establish a parent company, public listing, financial performance, international markets, or a detailed executive structure beyond the two founders. On the supplied evidence, Slick City Action Park remains an active U.S. indoor-entertainment brand whose defining development from 2022 onward has been the conversion of an initial Denver venue into a growing national franchise network.

  • 2026

    Network exceeds 150 open and developing locations

    [1]

    Slick City reported more than 150 locations open or in development across the United States.

  • 2025

    Network reaches 107 signed or opened locations

    [1]

    The company reported 107 locations that were either open or signed for development nationwide.

  • 2024

    National franchising begins

    [1]

    Slick City announced that it had begun franchising its concept across the United States.

  • 2022

    Company founded

    [1]

    Bron Launsby and Gary Schmit founded Slick City Action Park in the United States.

  • First Denver location opens

    [1]

    The company's first indoor action-park location opened in Denver, Colorado. The reference material does not provide the exact year.

Products and positioning

An indoor active-entertainment and slide-park brand offering weather-independent recreational experiences through company-operated and franchised venues.

  • Indoor active entertainment · 2022

    Indoor slide parks

    Slick City's principal offering is an indoor venue built around slides and active recreational attractions. The format is intended to provide a family-oriented entertainment experience in an enclosed setting, reducing reliance on outdoor weather conditions. The available sources identify the indoor slide-park concept as the defining product of the brand but do not provide a complete attraction list or detailed admission structure.

  • Franchised entertainment venues · 2024

    Slick City franchise locations

    Beginning in 2024, Slick City expanded through franchising, allowing independently developed venues to operate under the brand. These locations reproduce the company's indoor action-park model in additional U.S. markets. Publicly supplied material reports combined totals for locations that are open and locations signed or in development, but does not document the operating status of each venue.

Brand decisions

  • 2024

    Adoption of a national franchising strategyStrategy

    Background

    After establishing its initial Denver location, Slick City sought to scale its indoor action-park concept beyond a single company location.

    Action taken

    The company announced in March 2024 that it had begun franchising across the United States.

    Aftermath

    The company subsequently reported 107 locations signed or opened in October 2025 and more than 150 locations open or in development in April 2026.

Recent events

  • 2026

    Slick City surpasses 150 locations open and developing[1]

    Other

    In April 2026, Slick City announced that more than 150 locations were open or in development.

  • 2025

    Slick City reports 107 locations signed or opened[1]

    Other

    In October 2025, the company reported a network of 107 locations that were either open or signed for development across the country.

  • 2024

    Slick City Action Park begins national franchising[1]

    M&A

    In March 2024, Slick City announced that it had begun franchising its indoor action-park concept across the United States.

Sources1 sources

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