Slice
Slice is a fruit-flavored soft-drink brand launched by PepsiCo, later revived as a lower-sugar sparkling beverage and relaunched by Suja Life as a prebiotic soda.
Last updated August 24, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Slice is a soft-drink brand whose history spans several distinct ownership and product eras. PepsiCo introduced the original American version in 1984 as a replacement for Teem and positioned it against Sprite and 7 Up. Its early differentiation was the inclusion of approximately 10 percent fruit juice, a feature reflected in the initial packaging and advertising. The brand entered the market during a period when major beverage companies were experimenting with fruit-based variants of established carbonated-drink formats. The original line began with Lemon Lime Slice and expanded in 1986 to include Mandarin Orange, Apple, and Cherry Cola, with diet versions of several flavors. Early advertising used the slogan “We got the juice,” emphasizing the product’s juice content. Slice achieved notable initial distribution and market awareness, reportedly reaching 3.2 percent of the soft-drink market by May 1987. Its share subsequently declined, however, and PepsiCo modified both the recipe and positioning. By 1988, references to a specific 10 percent juice level had disappeared from the packaging, and the Apple and Cherry Cola variants had been discontinued. By 1990, the juice content had been removed altogether. During the 1990s, PepsiCo broadened Slice into a wider portfolio of flavors, including Strawberry, Pineapple, Fruit Punch, Grape, Passionfruit, Peach, Lemonade, and Dr Slice, the latter designed as a pepper-style soda. The visual identity also changed repeatedly, moving from solid flavor-coded packaging to black cans with colorful bursts in 1994 and then to blue packaging with coordinated swirls in 1997. Mandarin Orange was reformulated and renamed several times, eventually becoming Orange Slice. Advertising slogans likewise changed as the brand sought to maintain relevance in an increasingly competitive category. PepsiCo gradually reduced Slice’s role in its North American portfolio. Lemon Lime Slice was replaced in most markets by Sierra Mist beginning around 2000, while other Slice products were displaced by Tropicana Twister Soda during the middle of the decade. Pepsi briefly revived the name in 2006 through Slice ONE, a Walmart-exclusive diet-soda line sweetened with Splenda. By 2009, only a limited selection of flavors was reported as being available through Walmart, and the brand was subsequently discontinued in the United States at an uncertain point between the late 2000s and the early or mid-2010s. Slice developed a separate history in South Asia. PepsiCo introduced a mango-flavored Slice in India in 1993, where it became a prominent fruit-drink brand. The mango product was also sold in Pakistan and promoted in India through high-profile entertainment marketing, including campaigns featuring Bollywood actress Katrina Kaif. In India, the product has been marketed as Tropicana Slice. A new phase began in North America after New Slice Ventures LLC acquired Slice trademark rights in the United States and Canada in 2018. Working with beverage and brand-development partners, the company introduced a lower-sugar, lower-calorie sparkling drink sweetened with organic fruit juice. Initial wholesale pre-orders were announced in late 2018, followed by a retro-styled relaunch and additional flavors in 2022. In 2025, Suja Life acquired the Slice brand and relaunched it as a natural soda with prebiotic, probiotic, and postbiotic ingredients. The new range retained familiar flavor cues while adding products such as Classic Cola, Ginger Ale, Root Beer, Grapefruit Spritz, Shirley Temple, and Pacific Pop. The relaunch also used an unusual entertainment-led promotion: an AI-generated radio format called 106.3 The Fizz, created with advertising agency BarkleyOKRP and carried through an HD2 channel and translator associated with Meruelo Group media properties. The modern Slice proposition therefore combines nostalgia, fruit-forward flavoring, and functional-soda messaging.
History
Slice originated as a PepsiCo soft-drink line in 1984, when Lemon Lime Slice replaced Teem in the United States. PepsiCo designed the brand to compete with Sprite and 7 Up, while giving it a distinctive fruit-oriented proposition: the first formulation contained approximately 10 percent fruit juice. This feature was central to the early brand identity and was supported by the advertising slogan “We got the juice.” The line expanded rapidly in the mid-1980s. Mandarin Orange, Apple, and Cherry Cola were added in 1986, alongside diet versions. Slice initially performed strongly, reportedly reaching 3.2 percent of the soft-drink market in May 1987. Its momentum weakened over the following year, and PepsiCo revised the product. The stated juice proportion disappeared from the packaging by 1988, the Apple and Cherry Cola flavors were discontinued, and the slogan changed. By 1990, Slice no longer contained the original juice component. During the 1990s, PepsiCo tried to extend the brand through new flavor formats and frequent visual redesigns. Strawberry, Pineapple, Fruit Punch, Grape, Passionfruit, Peach, Lemonade, and other variants joined the portfolio. Dr Slice was developed as a competitor to pepper-style sodas. Orange-related products also changed names and formulas, moving from Mandarin Orange to Orange Citrus and Orange Slice. Packaging evolved from solid flavor colors to black cans with bright bursts in 1994 and later blue cans with colorful swirls in 1997. Advertising used different creative themes, including the “Clearly the One” slogan for Lemon Lime Slice and appearances by Fido Dido in one period of promotion. PepsiCo ultimately reduced the brand’s role in North America. Lemon Lime Slice was replaced in most markets by Sierra Mist beginning around 2000, and the remaining line was progressively displaced by Tropicana Twister Soda around 2005. Slice ONE briefly revived the name in 2006 as a Walmart-only diet range. By 2009, availability was limited to selected Walmart products, and PepsiCo later removed Slice from its American product listings. The precise discontinuation date is not established in the available reference material. The brand followed a different path in South Asia. PepsiCo launched a mango-flavored Slice in India in 1993, where it became a major fruit-drink offering. The mango drink was also sold in Pakistan. In India, Slice was promoted through celebrity advertising, notably campaigns featuring Bollywood actress Katrina Kaif, and has been marketed as Tropicana Slice. In North America, trademark rights were acquired by New Slice Ventures LLC in 2018. The new company worked with Revolution Brands, Dormitus Brands, and Spiral Sun Ventures on a lower-sugar and lower-calorie sparkling beverage sweetened with USDA-certified organic fruit juice. Four initial flavor combinations were announced for wholesale pre-order in December 2018. The product was later given a retro visual treatment and returned with Orange, Lemon-Lime, Cherry, and Berry flavors in 2022. Suja Life acquired the Slice brand in 2025 and repositioned it as a functional prebiotic soda. The relaunch used a formula described as containing prebiotic, probiotic, and postbiotic ingredients. The initial range included Lemon Lime, Orange, Cola, and Grapefruit, while the broader assortment included Strawberry, Grape, Apple, Watermelon, Pineapple, Cherry Cola, Root Beer, Ginger Ale, Shirley Temple, and Pacific Pop. A promotional partnership created the short-lived 106.3 The Fizz radio format in Los Angeles-related media outlets. The station used artificial intelligence for its music, programming, and synthetic host persona. Dirty soda versions of selected Slice flavors were introduced in 2026 according to the reference material.
- 2026
Dirty soda variants are introduced
[1]The reference material reports the introduction of dirty soda versions of selected Slice flavors.
- 2025
Suja Life relaunches Slice as functional soda
[1]Suja Life relaunched Slice with prebiotic, probiotic, and postbiotic positioning.
- 2022
Retro-styled Slice returns
[1]New Slice Ventures introduced a retro visual identity and four additional flavors.
- 2018
New Slice Ventures develops a new beverage
[1]New Slice Ventures acquired North American trademark rights and announced a lower-sugar sparkling product using organic fruit juice.
- 2005
Remaining North American products are replaced
[1]Most remaining Slice products were displaced by Tropicana Twister Soda.
- 2000
Lemon Lime Slice is phased out in favor of Sierra Mist
[1]PepsiCo began replacing the core American Slice flavor with Sierra Mist.
- 1993
Mango Slice launches in India
[1]PepsiCo introduced a mango fruit drink under the Slice name in India, later also selling it in Pakistan.
- 1990
Juice content is removed
[1]The original fruit-juice formulation was eliminated as PepsiCo repositioned Slice within the mainstream soda category.
- 1986
Flavor portfolio expands
[1]Mandarin Orange, Apple, and Cherry Cola variants joined the line.
- 1985
Diet Slice is introduced
[1]PepsiCo added a diet version to the Slice line.
Products and positioning
Slice has historically been positioned as a fruit-forward alternative to mainstream lemon-lime and flavored sodas. Its original PepsiCo proposition emphasized real fruit juice, while later versions competed through broad flavor variety, colorful packaging, and nostalgia. The Suja Life version emphasizes lower-sugar natural soda and functional ingredients, particularly prebiotics, probiotics, and postbiotics, while retaining the recognizable Slice name and flavor heritage.
Lemon-lime soft drink · 1984
Lemon Lime Slice
The original Slice flavor, launched in 1984 as a replacement for Teem. It initially competed directly with Sprite and 7 Up and was distinguished by its stated fruit-juice content. The PepsiCo version was replaced in most American markets by Sierra Mist beginning around 2000. Lemon Lime returned in later New Slice Ventures and Suja Life formulations.
Mango fruit drink · 1993
Mango Slice
A separate South Asian product introduced by PepsiCo in India in 1993. Unlike the original American carbonated line, Mango Slice is a mango-flavored fruit beverage. It became a leading product in its category in India and was also sold in Pakistan, with Indian promotion featuring Bollywood celebrity Katrina Kaif. The product has been marketed as Tropicana Slice.
Sparkling water with organic fruit juice · 2018
Slice sparkling fruit beverage
New Slice Ventures developed a lower-sugar, lower-calorie beverage positioned around sparkling water and USDA-certified organic fruit juice. Initial combinations included Raspberry and Grapefruit, Blackberry, Mango and Pineapple, and Apple and Cranberry. A later retro-styled range included Orange, Lemon-Lime, Cherry, and Berry.
Prebiotic soda · 2025
Suja Life Slice
Suja Life’s 2025 relaunch reframed Slice as a natural functional soda containing prebiotic, probiotic, and postbiotic ingredients. The range includes classic soda-inspired and fruit flavors such as Orange, Lemon Lime, Classic Cola, Cherry Cola, Ginger Ale, Grape, Grapefruit Spritz, Strawberry, Root Beer, Pineapple, Watermelon, Apple, Shirley Temple, and Pacific Pop.
Marketing campaigns
- 2025106.3 The Fizz
Los Angeles area
For the Suja Life relaunch, Slice arranged a temporary radio-format promotion with Meruelo Group. The programming used AI-generated music and an AI-created countdown host called Bev, with creative development by BarkleyOKRP.
Outcome. The activation created a distinctive nostalgia-oriented launch platform centered on music and artificial intelligence.
- 1990Clearly the One
United States
PepsiCo used the “Clearly the One” slogan for Lemon Lime Slice during the brand’s 1990s repositioning and flavor expansion.
Outcome. The campaign formed part of a broader effort to defend Slice against competing flavored sodas.
- 1990Indian Mango Slice celebrity promotion
India
PepsiCo promoted Mango Slice in India through celebrity-led advertising, including campaigns featuring Bollywood actress Katrina Kaif.
Outcome. The product became a prominent mango beverage in the Indian market.
- 1984We got the juice
United States
Early PepsiCo advertising highlighted Slice’s approximately 10 percent fruit-juice content and presented the drink as a more fruit-oriented alternative to established lemon-lime sodas.
Outcome. The campaign helped establish Slice’s initial differentiation and supported a strong launch.
Brand decisions
2025
Suja Life acquires and relaunches SliceM&ABackground
The brand had undergone several ownership and formulation changes since leaving PepsiCo’s main North American portfolio.
Action taken
Suja Life acquired the brand and relaunched it as a soda containing prebiotic, probiotic, and postbiotic ingredients.
Aftermath
Slice returned with a broad natural-soda assortment combining legacy flavor references with functional-beverage positioning.
- Poppi
2018
New Slice Ventures repositions Slice around organic fruit juiceStrategyBackground
New Slice Ventures acquired the United States and Canadian trademark rights after PepsiCo’s North American discontinuation.
Action taken
The company pursued a lower-sugar, lower-calorie sparkling beverage sweetened with organic fruit juice and supported by several brand-development partners.
Aftermath
The product returned through wholesale and retail channels, later adopting a retro visual identity.
2006
PepsiCo tests Slice ONE at WalmartProduct launchBackground
After the broader Slice line had been displaced in many markets, PepsiCo tested a diet-focused revival.
Action taken
Slice ONE launched in orange, grape, and berry flavors with Splenda as the sweetener and Walmart as the exclusive retailer.
Aftermath
The initiative remained limited in distribution and did not restore Slice to national prominence.
2000
Lemon Lime Slice is replaced by Sierra MistGeneration changeBackground
PepsiCo was consolidating its lemon-lime soda portfolio around Sierra Mist.
Action taken
Lemon Lime Slice was replaced in most markets by Sierra Mist, which later became a national brand.
Aftermath
Slice’s principal North American flavor disappeared from most PepsiCo distribution.
1988
PepsiCo reduces the emphasis on juice contentStrategyBackground
Slice’s early market performance weakened after its initial launch, and reported market share declined from its 1987 level.
Action taken
PepsiCo changed the packaging language, reduced the stated juice positioning, changed the advertising slogan, and discontinued Apple and Cherry Cola.
Aftermath
By 1990, the product no longer contained the original fruit-juice component and moved closer to conventional flavored soda.
Recent events
- 2025
Suja Life acquires and relaunches Slice[1]
M&A · Product launch
Suja Life relaunched Slice as a functional natural soda containing prebiotic, probiotic, and postbiotic ingredients, with a broad flavor range.
- 2025
Slice promotes relaunch through AI-generated radio format[1]
Campaign
As part of the relaunch, Slice worked with BarkleyOKRP and Meruelo Group media properties on 106.3 The Fizz, an AI-generated radio format featuring synthetic music and an AI-created host named Bev.
- 2018
New Slice Ventures acquires North American trademark rights[1]
M&A
New Slice Ventures LLC acquired the Slice trademark portfolio in the United States and Canada and began developing a lower-sugar beverage using organic fruit juice.
- 2018
Slice sparkling beverages become available for wholesale pre-order[1]
Product launch
New Slice Ventures announced initial products in Raspberry and Grapefruit, Blackberry, Mango and Pineapple, and Apple and Cranberry combinations.
- 2006
PepsiCo launches Walmart-exclusive Slice ONE[1]
Product launch
The Slice name returned briefly through a diet-soda range in orange, grape, and berry flavors, sweetened with Splenda and sold exclusively through Walmart.
- 2000
Lemon Lime Slice is replaced by Sierra Mist[1]
Product generation
PepsiCo began replacing Lemon Lime Slice in most American markets with Sierra Mist, eventually removing the core Slice flavor from its national soft-drink portfolio.
- 1988
Slice loses its stated 10 percent juice positioning[1]
Other
As market share declined, PepsiCo changed the packaging language and reduced the emphasis on a specific fruit-juice percentage; Apple and Cherry Cola were also dropped.
- 1986
Slice expands into additional flavors[1]
Product generation
PepsiCo added Mandarin Orange, Apple, and Cherry Cola varieties, including diet versions of several products.
- 1984
PepsiCo introduces Slice as a Teem replacement[1]
Product launch
PepsiCo launched Lemon Lime Slice in the United States as a competitor to Sprite and 7 Up, distinguishing it with a stated fruit-juice component.
Sources9 sources
- 1Slice (drink)en.wikipedia.org
- 2Fintech Startup Slice Raises INR 75 Cr Debt Fundinginc42.com
- 3Slice changes logo to reveal stories of COVID championsafaqs.com
- 4Slice launches rating tool to help pizzerias grow salespizzamarketplace.com
- 5Slice Launches The Nation's Largest Retail Gaming Rewards Programprnewswire.com
- 6Slice Partners with Adyen to Enhance POS Payment Solutionsprnewswire.com
- 7Slice raises Rs 46 crore in a pre-series B round of funding- Moneycontrol.commoneycontrol.com
- 8Slice raises Rs 75.5 cr in debt funding - Daily Excelsiordailyexcelsior.com
- 9Slice Rolls Out Tiered Service Packages To Better Meet The Unique Needs Of Independent Pizzeriasprnewswire.com
Cite this profile: Cite the canonical profile. /brand-wiki/slice · Editorial policy · How profiles are compiled