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SKOR

SKOR is a Hershey chocolate-toffee bar introduced in the United States in 1981 and launched in Canada in 1983.

Last updated August 25, 2026

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Overview

SKOR is a chocolate-toffee confectionery brand owned and produced by The Hershey Company. Its core product is a thin slab of butter toffee covered in milk chocolate, sold as a wrapped candy bar in single-size and king-size formats. The brand was first marketed in the United States in 1981 and entered the Canadian market in 1983, making Canada an important part of its documented distribution history. The bar was developed as a competitor to the Heath bar, another chocolate-covered toffee product. SKOR and Heath occupy a closely related position within the chocolate-toffee segment, with both relying on the combination of brittle, buttery toffee and a milk-chocolate coating. The two products are particularly notable because Hershey ultimately became associated with both brands: Heath was acquired by the Leaf Candy Company and later sold to Hershey in 1996. As a result, products that originated as competitors came under the same corporate ownership. SKOR's product identity is defined by its relatively thin toffee center and chocolate coating. The bar is commonly described as being very similar to Heath, although the SKOR bar is slightly thinner. Its standard documented portion is approximately 1.4 ounces, or 39 grams, and it has been offered in both regular single-bar and king-size wrapped formats. The brand therefore competes primarily as an individually packaged, impulse-oriented chocolate confection rather than as a broad portfolio of sweets. The brand's documented geographic footprint covers the United States and Canada. In Canada, SKOR is part of the country's packaged chocolate and toffee-bar market, while in the United States it serves as Hershey's branded chocolate-toffee alternative alongside Heath. Publicly available reference material does not establish a separate corporate headquarters, independent management team, standalone website, or publicly listed entity for SKOR. These characteristics reflect its status as a product brand within The Hershey Company's broader confectionery portfolio rather than as an independent company.

History

SKOR was created as a chocolate-toffee bar for the North American confectionery market. The product was first marketed in the United States in 1981. Its development was closely connected to competition with the Heath bar, an established chocolate-covered toffee product. Rather than representing a broad confectionery line, SKOR was built around a focused product proposition: a thin slab of butter toffee enclosed in a milk-chocolate coating and sold as a convenient wrapped bar. The brand expanded into Canada in 1983. This gave SKOR a documented presence in both major North American markets. Its Canadian identity is reflected in the brand's association with Hershey's Canadian confectionery offerings, although the available reference material does not identify a separate Canadian corporate entity, headquarters, or independent operating structure for SKOR. The product is closely comparable to Heath. Both bars combine a toffee center with milk chocolate, and the similarity is central to SKOR's history because the brand was created to compete against Heath. One documented physical distinction is that SKOR is slightly thinner than Heath. The standard bar is approximately 1.4 ounces, or 39 grams, and has been sold in regular single-bar and king-size wrapped formats. These formats support the brand's role as a packaged, impulse-oriented chocolate confection. The competitive relationship changed when ownership of Heath moved through the Leaf Candy Company and Heath was subsequently sold to The Hershey Company in 1996. Hershey therefore came to market both Heath and SKOR, two products whose histories are linked by direct competition. SKOR became part of Hershey's wider product portfolio rather than remaining an independent brand with its own publicly documented corporate organization. Available reference material describes SKOR as a continuing Hershey product, but does not provide a detailed account of later reformulations, advertising campaigns, executive appointments, financial performance, manufacturing locations, or corporate restructuring specific to the brand. Its documented history is consequently centered on its 1981 United States introduction, its 1983 Canadian launch, its chocolate-toffee product format, and its relationship with Heath under Hershey ownership.

  • 1996

    Heath joined Hershey's portfolio

    [1]

    The Heath bar was sold to The Hershey Company, bringing SKOR's principal historical competitor under the same ownership.

  • 1983

    Canadian market launch

    [1]

    SKOR began being marketed in Canada, extending the brand's documented North American distribution.

  • 1981

    United States introduction

    [1]

    SKOR was first marketed in the United States as a milk-chocolate-covered butter-toffee bar.

Products and positioning

A thin, crisp butter-toffee bar coated in milk chocolate, positioned as an individually packaged confectionery product and as Hershey's counterpart to the Heath bar.

  • Chocolate-toffee bar · 1981

    SKOR bar

    The core SKOR product is a thin slab of butter toffee covered in a milk-chocolate coating. It is packaged as a wrapped candy bar and is documented in single-size and king-size formats. The standard referenced portion weighs approximately 1.4 ounces, or 39 grams. The bar is closely related to Heath in ingredients and overall format, while being described as slightly thinner.

Brand decisions

  • 1983

    Expansion into CanadaStrategy

    Background

    After its United States introduction, the brand extended its documented North American market coverage.

    Action taken

    SKOR began being marketed in Canada.

    Aftermath

    Canada became one of the two markets specifically documented for the brand.

  • 1981

    Launch of SKOR in the United StatesProduct launch

    Background

    The product was developed in the context of competition with the Heath bar in the chocolate-toffee segment.

    Action taken

    SKOR was introduced as a thin butter-toffee bar coated in milk chocolate.

    Aftermath

    The brand later expanded into Canada and remained associated with the North American chocolate-toffee category.

Recent events

  • 1996

    Hershey acquired the Heath brand[1]

    M&A

    Hershey acquired the Heath bar business after its earlier ownership by the Heath Company and the Leaf Candy Company. This placed SKOR and its principal branded competitor within the same corporate portfolio.

  • 1983

    SKOR launched in Canada[1]

    Product launch

    The brand began being marketed in Canada, expanding its documented North American presence.

  • 1981

    SKOR introduced in the United States[1]

    Product launch

    The SKOR chocolate-toffee bar was first marketed in the United States.

Sources1 sources

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