SK Magic
SK Magic is a Korean home-appliance brand selling water purifiers, air purifiers, bidets and mattresses, largely through a subscription model.
Last updated September 15, 2026
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Overview
SK Magic (SK매직) operates the SK매직몰 online store, where it presents itself under the slogan '남다른 생각, 끊임없는 혁신' (different thinking, ceaseless innovation). Its product line-up shown on the site covers water purifiers, air purifiers, bidets and mattresses, with subscription pricing displayed for water purifier models such as the MEGA ICE ice water purifier mini, the MEGA ICE ice water purifier, and the Two Water purifier. The site also offers subscription and purchase consultation, delivery enquiries, corporate/public-institution enquiries, and after-sales and installation visit booking.
Products and positioning
MEGA ICE ice water purifier mini
A mini ice water purifier marketed with the claim of producing large, hard ice even in a mini size; subscription price shown as KRW 21,950 per month.
MEGA ICE ice water purifier
An ice water purifier described as producing large, hard and clean ice with all-stainless steel and yearly ice-room replacement; subscription price shown as KRW 25,950 per month.
Two Water purifier
A purifier offering two waters — pure water and mineral water; subscription price shown as KRW 19,450 per month.
Recent events
SK magic appoints Park Seo Jun as 2021 brand ambassador[4]
Reported:
SK magic named South Korean actor Park Seo Jun as its brand ambassador for 2021 and said he would represent the brand’s mission in Malaysia.
Sources4 sources
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