sixx

sixx was developed by ProSiebenSat.1 Media as a specialist German television service aimed at women. The project was announced in November 2009 under the provisional name Fem-TV. The working title indicated the intended audience but was subsequently replaced by sixx at the beginning of February 2010. The new name was designed to give the station a concise, memorable identity and to evoke the idea of a sixth prominent channel on a television remote control, alongside familiar German services such as Das Erste, ZDF, Das Vierte and ProSieben. The channel officially began broadcasting on 7 May 2010 at 8:15 p.m. Its launch established a new female-focused outlet within the ProSiebenSat.1 portfolio. Rather than limiting itself to a single genre, sixx combined imported drama series, German programming, entertainment and lifestyle content. Early examples of prominent imported series included Desperate Housewives, Grey's Anatomy and Damages. The programming mix gave the channel access to established international properties while supporting a clear audience proposition. In August 2010, station manager Hofem-Best told the trade publication Kontakter that approximately 80 percent of sixx viewers were women. The same discussion indicated that the broadcaster intended to develop more original programming, including the possibility of a women-oriented version of Galileo. This reflected an ambition to build a locally relevant schedule rather than rely exclusively on acquisitions and repeats. The channel's business model evolved after its launch. From 2012, sixx included commercial breaks, with advertising concentrated particularly in the evening period between approximately 6 p.m. and 9 p.m. The change was consistent with its role as a commercially financed free-to-air service and expanded the channel's value within the group's advertising-supported television portfolio. In July 2013, sixx introduced a new on-air design and image concept. The rebranding replaced real white chickens previously used as visual testimonials with animated chickens. The device gave the station a more stylized and playful identity and helped distinguish its presentation from the broader ProSiebenSat.1 channel family. The available reference material identifies sixx as a German free-to-air channel within the ProSiebenSat.1 environment and documents its launch, early programming profile, advertising development and visual redesign. It does not provide a sufficiently complete record of later ownership changes, headquarters, current executives, financial results, or the full modern schedule. These matters remain unspecified in this dossier.

• 2013

  On-air redesign

  [1]Sixxen.wikipedia.org

  sixx launched a new visual and image concept featuring animated chickens instead of real white chickens.

• 2012

  Advertising introduced

  [1]Sixxen.wikipedia.org

  The channel began using commercial breaks, especially during evening hours.

• 2010

  Brand renamed sixx

  [1]Sixxen.wikipedia.org

  The Fem-TV project adopted the sixx name in early February.

• 2010

  Broadcast launch

  [1]Sixxen.wikipedia.org

  sixx began German free-to-air broadcasting on 7 May at 8:15 p.m.

• 2009

  Women's channel announced

  [1]Sixxen.wikipedia.org

  ProSiebenSat.1 Media announced a planned women's television channel under the provisional name Fem-TV.

A German commercial television channel offering entertainment, imported series and lifestyle-oriented programming with a primary focus on female viewers.

• Free-to-air television channel · 2010

  sixx television channel

  The core sixx offering is a German free-to-air television service designed primarily for female viewers. Its schedule combines imported scripted series, German entertainment, lifestyle content and other programming aimed at a broad adult audience. The channel forms part of the ProSiebenSat.1 television portfolio and is supported by commercial advertising.

• Television programming · 2010

  Imported television series

  Imported scripted programming has been central to sixx's identity. Early highlighted series included Desperate Housewives, Grey's Anatomy and Damages. These established international titles helped the channel attract viewers seeking serialized drama while reinforcing its female-oriented entertainment positioning.

• Television programming · 2010

  German entertainment and lifestyle programming

  Alongside foreign series, sixx has carried German entertainment and lifestyle-oriented programming. The channel's early strategy also contemplated additional in-house productions, including a women-focused adaptation of the knowledge format Galileo, indicating an effort to develop locally tailored content.

• 2013sixx visual and image redesign

  Germany

  sixx introduced a refreshed on-air design and image concept. The updated identity used animated chickens as brand testimonials, replacing the real white chickens associated with the earlier presentation.

  Outcome. The redesign gave the channel a more playful and distinctive visual identity.

  Source

• 2013

  On-air brand identity refreshOther

  Background

  The channel sought to update its presentation and make its brand identity more distinctive.

  Action taken

  sixx introduced a new design and image concept, replacing real white chickens with animated versions.

  Aftermath

  The refreshed presentation reinforced a playful visual character for the channel.

  Source

• 2012

  Expansion of advertising-supported broadcastingStrategy

  Background

  As a commercial free-to-air service, sixx developed its monetization model after its initial launch period.

  Action taken

  The channel introduced advertising breaks, particularly between approximately 6 p.m. and 9 p.m.

  Aftermath

  The change strengthened sixx's role as an advertising-supported member of the ProSiebenSat.1 television portfolio.

  Source

• 2010

  Launch of the sixx channelProduct launch

  Background

  ProSiebenSat.1 sought to establish a television service with a clear female audience focus within its channel portfolio.

  Action taken

  The renamed sixx service began broadcasting in Germany on 7 May 2010 at 8:15 p.m.

  Aftermath

  sixx became the group's dedicated female-oriented free-to-air television brand.

  Source

• 2013

  sixx introduces a new visual identity[1]Sixxen.wikipedia.org

  Campaign · Other

  A new design and image concept was introduced in July. Animated chickens replaced the previously used real white chickens as brand testimonials.

• 2012

  sixx expands commercial breaks[1]Sixxen.wikipedia.org

  Other

  The channel began carrying advertising breaks, especially during the evening period from roughly 6 p.m. to 9 p.m.

• 2010

  Fem-TV is renamed sixx[1]Sixxen.wikipedia.org

  Product launch

  The planned channel adopted the sixx name in early February, ahead of its launch. The name was intended to position the service as a distinct channel in the television lineup.

• 2010

  sixx begins broadcasting[1]Sixxen.wikipedia.org

  Product launch

  sixx launched as a German free-to-air channel on 7 May 2010 at 8:15 p.m., targeting a predominantly female audience.

• 2009

  ProSiebenSat.1 announces a new women's television channel[1]Sixxen.wikipedia.org

  Product launch

  ProSiebenSat.1 Media announced a planned women's channel under the working name Fem-TV, establishing the project that later became sixx.

1. 1Sixxen.wikipedia.org
2. 2sixx official websitesixx.de