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Sixpack France

Sixpack France is a French streetwear label founded in 1998 and known for graphic clothing developed through collaborations with artists, designers, musicians, and DJs.

Last updated August 26, 2026

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Overview

Sixpack France, also known simply as Sixpack, is a French clothing and streetwear brand established in 1998 by Lionel Vivier and Fanny Baglieto. The label emerged from the French graffiti and independent creative scene, where clothing functioned not only as apparel but also as a medium for graphic art, music culture, and visual experimentation. Its identity became particularly associated with T-shirts and other fashion pieces produced through collaborations with artists, designers, and musicians. Rather than being presented primarily as a conventional mass-market fashion house, Sixpack France developed a reputation around a network of creative partnerships. Collaborators identified in reference material include Parra, Ryan Waller, Kid Acne, Gaspard Augé, The Bloody Beetroots, TTC, Surkin, and A-Trak. These relationships connected the label to illustration, contemporary graphics, electronic music, DJ culture, and the wider international streetwear ecosystem. The resulting products helped position Sixpack France at the intersection of fashion, art, and music. The brand’s most visible product category was graphic apparel, especially printed T-shirts. Its collaborative model allowed each release or collection to carry the visual language of a participating creator, giving the clothing a cultural and collectible dimension beyond basic wardrobe use. The available reference material does not provide a complete catalogue of product categories, retail locations, ownership changes, or current operating status, so the label’s present-day scale and commercial structure cannot be confirmed here. Sixpack France also extended its creative activity into film. In 2009, the label produced its first film, It Was on Earth That I Knew Joy, directed by Jean-Baptiste de Laubier. The film was subsequently presented at a SCION installation in Los Angeles on 20 February 2010. This project illustrates the brand’s broader approach: using fashion as a platform for audiovisual and artistic production rather than limiting its activity to clothing design. The available sources establish Sixpack France as a French label with roots in graffiti culture, a strong emphasis on collaborations, and activity spanning apparel and film. They do not establish a confirmed founder-led management structure today, a current parent company, a public listing, or a current website. Those fields therefore remain unspecified.

History

Sixpack France was created in 1998 by Lionel Vivier and Fanny Baglieto. The label developed from the French graffiti scene, a cultural environment in which independent clothing brands often operated as vehicles for graphic expression and community identity. From its beginnings, Sixpack France used apparel—particularly T-shirts—as a way to circulate artwork and connect fashion with adjacent creative disciplines. The brand became known for collaborations rather than for a narrowly fixed house style. Its reported collaborators included visual artists and designers such as Parra, Ryan Waller, and Kid Acne, as well as Gaspard Augé and music acts or DJs including The Bloody Beetroots, TTC, Surkin, and A-Trak. This mix of contributors placed Sixpack France within a cross-disciplinary network linking illustration, design, electronic music, hip-hop-related culture, and international streetwear. Collaborative authorship was central to the label’s proposition: each project could introduce a different visual or musical perspective while retaining the brand’s association with limited, culturally engaged apparel. The company’s best-known clothing output consisted mainly of graphic T-shirts and related streetwear pieces. The available source does not document a full chronology of collections, stores, distribution arrangements, or later ownership. It consequently is not possible to describe the label’s complete product range or confirm its current operating status without additional reliable material. In 2009, Sixpack France expanded beyond fashion production by producing its first film, It Was on Earth That I Knew Joy. Jean-Baptiste de Laubier directed the work. The project represented a continuation of the label’s interest in visual culture and demonstrated that its activities were not confined to garment design. On 20 February 2010, the film was presented at a SCION installation in Los Angeles, giving the project an international exhibition context and exposing the label’s creative work to an audience outside France. The documented history therefore presents Sixpack France as a French streetwear brand formed in the late 1990s, shaped by graffiti and collaboration culture, and later active in film and audiovisual presentation. The sources do not establish a detailed recent history, current leadership, financial performance, or confirmed website, so these aspects remain open.

  • 2010

    Film presented in Los Angeles

    [1]

    It Was on Earth That I Knew Joy is presented at a SCION installation in Los Angeles on 20 February.

  • 2009

    First film produced

    [1]

    Sixpack France produces It Was on Earth That I Knew Joy, directed by Jean-Baptiste de Laubier.

  • 1998

    Sixpack France is founded

    [1]

    Lionel Vivier and Fanny Baglieto create the French clothing label, which develops from the country’s graffiti and independent creative scene.

Products and positioning

An art- and music-oriented French streetwear label rooted in the graffiti scene and built around collaborations with visual artists, designers, musicians, and DJs.

  • Apparel · 1998

    Graphic T-shirts

    Graphic T-shirts were the label’s principal documented clothing product. Sixpack France used these garments as a surface for artwork and collaboration, working with visual artists, designers, musicians, and DJs. The emphasis was on distinctive printed graphics and cultural association rather than on an undifferentiated basic-wear proposition.

  • Apparel

    Collaborative streetwear apparel

    Beyond its prominent T-shirts, Sixpack France produced clothing connected to its wider collaborative streetwear practice. The available source identifies the brand broadly as a clothing label but does not provide a complete itemized catalogue. Its apparel identity was shaped by contributions from artists, designers, musicians, and DJs associated with the brand.

  • Film · 2009

    It Was on Earth That I Knew Joy

    The label’s first film, directed by Jean-Baptiste de Laubier, marked Sixpack France’s move into audiovisual production. It was produced in 2009 and later presented at a SCION installation in Los Angeles, demonstrating the brand’s broader engagement with contemporary visual culture.

Brand decisions

  • 2009

    Expansion into film productionOther

    Background

    Sixpack France had established its identity through collaborative clothing rooted in graffiti and streetwear culture.

    Action taken

    The label produced its first film, It Was on Earth That I Knew Joy, directed by Jean-Baptiste de Laubier.

    Aftermath

    The film was presented at a SCION installation in Los Angeles in February 2010, extending the brand’s cultural activity beyond apparel.

Sources1 sources

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