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SiTech

SiTech was a Chinese electric-vehicle brand established by FAW Group to develop and sell urban electric cars.

Last updated August 31, 2026

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Overview

SiTech, also known as Xinte Auto and associated in Chinese with the name 新特, was a Chinese electric-vehicle brand created by the FAW Group. The brand was headquartered in Changchun and focused on compact, urban-oriented battery-electric vehicles for the domestic Chinese market. It emerged publicly at the 2018 Beijing Auto Show, where FAW presented it as a dedicated electric-car initiative at a time when Chinese automakers were responding to new-energy-vehicle policies, city-level electrification programs, and growing competition from specialist brands such as Dearcc and Ora. The brand’s first vehicle was the SiTech DEV1, a small electric hatchback. The model premiered in spring 2018 and entered sales in the third quarter of that year. Unlike several Chinese electric-vehicle projects that pursued overseas expansion or premium positioning, the DEV1 was intended primarily for China. Its compact format reflected the brand’s urban-mobility positioning and the demand for relatively affordable electric transportation in Chinese cities. SiTech reported selling its first 4,000 DEV1 units by January 2019. The wider business, however, did not meet its long-term expectations. Reference material records total sales of approximately 300,000 units during 2019 and 2020, but the available material does not provide a detailed model or reporting methodology for that figure. After roughly two years in the market, SiTech disappeared as a standalone market presence at the end of 2020. The DEV1 was subsequently transferred to the Electric House brand, indicating a reorganization or repositioning of the product rather than the continuation of SiTech as an independent consumer-facing marque. SiTech also had a luxury sub-division called Gyon. The available references identify Gyon as part of the SiTech structure but do not provide enough detail to document a sustained product portfolio, production history, sales network, or current ownership arrangement for that sub-brand. On the available evidence, SiTech is best understood as a discontinued FAW-backed electric-vehicle brand whose principal documented product was the DEV1. Its history illustrates the rapid creation, experimentation, and consolidation of Chinese new-energy-vehicle brands during the late 2010s and early 2020s.

History

SiTech was established by FAW Group during the rapid expansion of China's electric-vehicle industry. The brand was presented at the Beijing Auto Show in April 2018 as a dedicated FAW initiative for urban electric cars. Its creation reflected both the commercial opportunity created by China's new-energy-vehicle market and the competitive pressure from emerging domestic marques, including Dearcc and Ora. Rather than beginning with large sedans or premium sport-utility vehicles, SiTech concentrated on compact electric transportation intended for city use. The first and best-documented SiTech vehicle was the DEV1, a small battery-electric hatchback. It was unveiled in spring 2018 and entered sales in the third quarter of the same year. The model was intended for the Chinese domestic market, making SiTech primarily a local-market brand rather than an export-oriented manufacturer. The DEV1 represented the brand's practical urban-mobility proposition and served as its initial test of consumer demand, distribution, and production execution. By January 2019, SiTech had sold its first 4,000 DEV1 units. Reference material also records approximately 300,000 total units sold from 2019 through 2020, although the available source does not explain whether this figure covers all SiTech-branded vehicles, affiliated operations, or a broader reporting basis. Consequently, the figure should be treated as a source-reported sales statistic rather than a fully documented audited total. SiTech's commercial performance did not meet its longer-term expectations. After only about two years in the market, the brand disappeared as a standalone presence at the end of 2020. Its DEV1 was transferred to the Electric House brand, suggesting that FAW or associated operators reorganized the product and brand structure instead of maintaining SiTech in its original form. SiTech also developed or operated Gyon as a luxury subdivision, but the available material does not establish the extent of Gyon's production or market activity. The SiTech story is therefore one of rapid entry and consolidation. It began as an FAW-backed response to China's urban electric-car opportunity, launched a compact domestic-market model, and later lost its independent market identity. The documented record does not support a detailed account of factories, executive leadership, additional model names, exports, or a continuing corporate operation under the SiTech name.

  • 2020

    SiTech leaves the market as a standalone brand

    [1]

    The brand disappears from the market after approximately two years, while the DEV1 is transferred to Electric House.

  • 2019

    First 4,000 DEV1 units sold

    [1]

    SiTech reaches its first reported sales milestone by January.

  • 2018

    SiTech is presented at the Beijing Auto Show

    [1]

    FAW Group presents SiTech as a new brand focused on producing and selling urban electric cars in China.

  • 2018

    DEV1 enters the Chinese market

    [1]

    The SiTech DEV1 small electric hatchback, premiered earlier in the year, begins sales during the third quarter.

Products and positioning

Urban-focused Chinese electric mobility brand, positioned around compact battery-electric vehicles for the domestic market.

  • Compact battery-electric hatchback · 2018

    SiTech DEV1

    The DEV1 was SiTech's first documented production model and its principal commercial offering. It was a small battery-electric hatchback designed for urban use in China. The vehicle premiered in spring 2018 and went on sale in the third quarter of that year. Its market scope was primarily domestic, and it represented SiTech's attempt to compete in China's growing compact electric-car segment. After SiTech's standalone market presence ended, the model was transferred to the Electric House brand.

Brand decisions

  • 2020

    DEV1 is transferred to Electric HouseStrategy

    Background

    SiTech's results did not meet long-term expectations, and the brand ceased to operate as a visible standalone market presence after roughly two years.

    Action taken

    The DEV1 product was transferred to the Electric House brand.

    Aftermath

    The transfer marked the effective end of SiTech's original market identity, although the available source does not describe the subsequent performance of the vehicle.

  • 2018

    FAW creates a dedicated urban electric-car brandStrategy

    Background

    FAW established SiTech during a period of rapid growth in China's new-energy-vehicle market and competition from specialist electric-car brands.

    Action taken

    The group introduced SiTech as a brand focused on producing and selling urban electric vehicles.

    Aftermath

    The strategy led to the launch of the DEV1, but SiTech later disappeared as a standalone market brand and its vehicle was moved to Electric House.

Recent events

  • 2020

    SiTech brand disappears from the market[1]

    Other

    The brand ceased to have a visible standalone market presence after about two years, and the DEV1 was transferred to the Electric House brand.

  • 2019

    SiTech reports first 4,000 DEV1 sales[1]

    Other

    SiTech reached its first reported milestone of 4,000 DEV1 units sold by January 2019.

  • 2018

    FAW presents SiTech electric-vehicle brand at Beijing Auto Show[1]

    Product launch

    FAW Group introduced SiTech as a new brand for producing and selling urban electric cars. The presentation positioned the marque within the expanding Chinese new-energy-vehicle sector.

  • 2018

    SiTech DEV1 begins sales in China[1]

    Product launch

    The DEV1 small electric hatchback, first shown in spring 2018, entered the Chinese market during the third quarter of the year.

Sources4 sources

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