Sistema Jornal do Commercio de Comunicação
A Brazilian media group based in Recife, operating newspaper, radio, television, and digital media assets.
Last updated August 24, 2026
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Overview
Sistema Jornal do Commercio de Comunicação, commonly abbreviated as SJCC, is a Brazilian media conglomerate headquartered in Recife, Pernambuco. Its principal businesses have historically covered three traditional media sectors: print journalism, radio broadcasting, and television. The group also operates digital publishing assets, including the Jornal do Commercio newspaper brand and the NE10 internet portal. The group traces its origins to the launch of Jornal do Commercio on April 3, 1919, by F. Pessoa de Queiroz. The newspaper became one of the important regional media institutions in Pernambuco. Its publication was suspended in 1930, in a period of political upheaval and conflict with the government, and resumed in 1934. In 1945, the organization expanded beyond newspaper publishing by creating Radiopress, a news agency that distributed material to other newspapers in the region. SJCC entered radio broadcasting in 1948 with the opening of Rádio Jornal do Commercio in Recife and four additional stations in the interior of Pernambuco. The station used the slogan “Pernambuco falando para o mundo” and, through shortwave transmission, could be heard in parts of the world outside Brazil. Television development began during the 1950s, and the group launched its television operation in June 1960. The television signal initially reached Recife and several neighboring state capitals, including João Pessoa, Natal, Maceió, and Aracaju. The organization experienced a severe financial crisis during the 1970s. The difficulties affected its newspaper, radio, and television divisions and were intensified by unsuccessful expansion plans, including an intended television operation in Salvador and an unsuccessful attempt to acquire TV Rio in Rio de Janeiro. The group also lost a potential long-term relationship with Rede Globo after declining an affiliation proposal, leading Globo to establish its own station in the region. In July 1974, the company’s assets were placed under judicial attachment, and its administration remained under judicial intervention for approximately three years. Financial and labor problems continued through the late 1970s and 1980s. The organization faced strikes in 1985 and 1987, with unions occupying its assets during the latter crisis. In 1987, the company was sold to João Carlos Paes Mendonça, then the owner of the Bompreço supermarket chain. The transaction brought the media operation into Grupo JCPM and began a restructuring intended to strengthen Jornal do Commercio against local competition, restore the finances of the radio stations, and revise television-network affiliations. TV Jornal moved from Rede Bandeirantes to SBT, a relationship that continued according to the reference material. Following the ownership change, the group developed additional broadcast outlets and regional operations. JC FM was introduced in January 1989, initially targeting younger listeners. In 2004, the station changed its format after entering an affiliation arrangement with Central Brasileira de Notícias. The radio division gradually recovered financially and was reported as Recife’s leading radio station in 2008. In 2006, SJCC acquired TVI in Caruaru, extending coverage to approximately 130 municipalities in the interior of Pernambuco; the station became TV Jornal Caruaru and was later renamed TV Jornal Interior. The newspaper celebrated its centenary on April 3, 2019. The group’s core asset portfolio has included Jornal do Commercio and NE10 online, Rádio Jornal and several regional Rádio Jornal stations, JC FM, TV Jornal, and TV Jornal Interior. Former properties listed in reference material include Diário da Noite, JC News FM, and Primeira Edição. On December 14, 2020, SJCC dismissed 23 employees across its four core assets in Recife and Caruaru, indicating continuing cost and organizational pressure even after its long-term restructuring under Grupo JCPM.
History
The history of Sistema Jornal do Commercio de Comunicação begins with Jornal do Commercio, whose first issue appeared in Recife on April 3, 1919. The newspaper was founded by F. Pessoa de Queiroz and became the foundation for a broader regional communications business. Publication was interrupted in 1930, reportedly because of the organization’s political relationship with the government, and resumed in 1934. The organization began diversifying in 1945 by establishing Radiopress, a news agency that supplied material to newspapers in the region. On July 4, 1948, it entered radio with Rádio Jornal do Commercio in Recife and four stations in Pernambuco’s interior. The radio service adopted the slogan “Pernambuco falando para o mundo” and used shortwave transmission to reach listeners in some international locations. Television development followed during the late 1950s. After studies began in 1957, the group launched its television operation in June 1960 with Marconi and National equipment and high-powered transmission facilities. Its signal was available not only in Recife but also in João Pessoa, Natal, Maceió, and Aracaju, giving the company a broad northeastern footprint. During the 1970s, SJCC entered a prolonged financial crisis affecting its newspaper, radio, and television divisions. Expansion plans were unsuccessful, including a proposed station in Salvador and an attempted acquisition of TV Rio. The group’s relationship with Rede Globo also ended after F. Pessoa de Queiroz rejected an affiliation proposal; Globo subsequently established its own station. In July 1974, federal judicial authorities attached the company’s assets, and a judicial administrator oversaw the business for three years. The crisis continued after judicial intervention. From 1979, state governor Marco Maciel became more directly involved, while payment delays and the threat of closure persisted. Labor conflict intensified with a strike in 1985 and a larger strike in 1987. In February 1987, journalist and radio-announcer unions occupied company assets. The same year, the company was sold to João Carlos Paes Mendonça, owner of the Bompreço supermarket chain, and became part of Grupo JCPM. The new ownership pursued a recovery strategy. It sought to improve Jornal do Commercio’s competitive position against Diário de Pernambuco and changed TV Jornal’s affiliation from Rede Bandeirantes to SBT. Bompreço also became a frequent advertiser in the newspaper. The radio business recovered more slowly than the other divisions and reportedly returned to positive financial performance in 1991. Rádio Jornal later became the leading radio station in Recife in 2008. JCPM expanded the radio and television portfolio. JC FM launched in January 1989 for a younger audience. Its format changed in 2004 after the station signed an affiliation agreement with Central Brasileira de Notícias. In 2006, SJCC acquired TVI in Caruaru, which covered around 130 municipalities in Pernambuco’s interior. The station was renamed TV Jornal Caruaru and later TV Jornal Interior. By the 2010s, the organization’s assets included print, digital, radio, and television outlets. The newspaper celebrated its 100th anniversary in 2019. The group continued to face workforce and cost pressures, and on December 14, 2020, it dismissed 23 employees across its principal Recife and Caruaru assets. The reference material identifies the group’s continuing portfolio as Jornal do Commercio, NE10, JC FM, Rádio Jornal and its regional stations, TV Jornal, and TV Jornal Interior, while Diário da Noite, JC News FM, and Primeira Edição are listed as former assets.
- 2020
Workforce reduction
[1]The group dismisses 23 employees across its Recife and Caruaru operations.
- 2019
Jornal do Commercio reaches 100 years
[1]The flagship newspaper celebrates its centenary on April 3.
- 2006
TVI in Caruaru is acquired
[1]The group acquires TVI, later operating it as TV Jornal Caruaru and then TV Jornal Interior.
- 1989
JC FM launches
[1]The group launches JC FM, initially aimed at a younger radio audience.
- 1987
Acquisition by João Carlos Paes Mendonça
[1]The financially distressed group is sold to the owner of Bompreço and becomes part of Grupo JCPM.
- 1974
Assets are placed under judicial attachment
[1]The group’s financial crisis leads to the attachment of its assets and a period of judicial administration.
- 1960
Television operation launches
[1]The group begins television broadcasting in June using Marconi and National equipment.
- 1948
Entry into radio broadcasting
[1]Rádio Jornal do Commercio opens in Recife alongside four stations in Pernambuco’s interior.
- 1945
Radiopress is established
[1]The group creates a news agency to distribute news to newspapers in the region.
- 1934
Jornal do Commercio resumes publication
[1]The newspaper returns after the interruption that began in 1930.
Products and positioning
A regional Brazilian news and broadcasting group centered on Pernambuco, combining legacy newspaper journalism with radio, television, and digital distribution.
Newspaper · 1919
Jornal do Commercio
The group’s founding and flagship newspaper, first published in Recife in 1919. It is a regional news title focused on Pernambuco and the wider Northeast, and it remains central to the identity of the communications system.
Digital news portal
NE10
An internet publishing asset associated with the group’s digital news operation. It extends the organization’s regional journalism beyond its original print and broadcast channels.
Radio network · 1948
Rádio Jornal
The group’s principal radio brand, established in 1948 in Recife and subsequently expanded through stations in Pernambuco’s interior, including Garanhuns, Limoeiro, Pesqueira, and Petrolina.
Radio station · 1989
JC FM
A station launched in January 1989. It initially served a younger audience and later changed format in 2004 after entering an affiliation arrangement with Central Brasileira de Notícias.
Television station · 1960
TV Jornal
The group’s Recife-based television operation, whose origins date to the television launch of 1960. Its network affiliation was changed from Rede Bandeirantes to SBT during the post-1987 restructuring.
Regional television station · 2006
TV Jornal Interior
The group’s interior Pernambuco television operation, originating with the acquisition of TVI in Caruaru in 2006. It was first renamed TV Jornal Caruaru and later TV Jornal Interior, with coverage reported across approximately 130 municipalities.
News agency · 1945
Radiopress
A former news agency established in 1945 to provide news material to other regional newspapers.
Marketing campaigns
- Pernambuco falando para o mundo
Pernambuco · International shortwave audience
A slogan associated with Rádio Jornal do Commercio’s shortwave service, emphasizing the station’s ambition to carry Pernambuco’s voice beyond Brazil.
Outcome. The station was available via shortwave in some parts of the world.
Brand decisions
2006
Acquisition of TVI in CaruaruM&ABackground
The group sought to increase its television presence outside Recife and strengthen coverage in Pernambuco’s interior.
Action taken
SJCC acquired TVI in Caruaru and operated it first as TV Jornal Caruaru and later as TV Jornal Interior.
Aftermath
The station provided coverage across approximately 130 municipalities in the interior of the state.
2004
JC FM format and affiliation changeStrategyBackground
The station’s original youth-oriented format was revised as the group adjusted its radio strategy.
Action taken
JC FM signed an affiliation contract with Central Brasileira de Notícias and changed its target audience.
Aftermath
The station continued within the group’s radio portfolio under the revised positioning.
1989
Launch of JC FMProduct launchBackground
The group expanded its radio portfolio and sought to address a younger listening audience.
Action taken
JC FM began broadcasting in January 1989.
Aftermath
The format remained youth-oriented until a change associated with a 2004 affiliation agreement.
1987
Sale to João Carlos Paes MendonçaM&ABackground
The group was facing severe financial deterioration, labor unrest, asset occupation, and the possibility of closure.
Action taken
The company was sold to João Carlos Paes Mendonça, owner of Bompreço, and incorporated into Grupo JCPM.
Aftermath
The new ownership pursued restructuring, sought to strengthen Jornal do Commercio, changed TV Jornal’s network affiliation, and gradually restored the radio division’s finances.
1987
TV Jornal changes network affiliationStrategyBackground
The new ownership sought to improve the competitiveness and operating position of the television business.
Action taken
TV Jornal moved from Rede Bandeirantes to SBT.
Aftermath
The SBT affiliation became part of the group’s post-acquisition operating structure.
Sources1 sources
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