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Siren Records

Independent New Zealand record label home to Opshop, Goldenhorse and other local acts.

Last updated September 29, 2026

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Overview

Siren Records is an independent record label based in New Zealand. According to its official website, the label is home to New Zealand acts including Opshop and Goldenhorse, among others. It operates as a local independent imprint rather than a major-label subsidiary, focusing on signing and releasing music by New Zealand artists. The label's online presence is centred on its official site, siren-records.com, which serves as its primary public face. Wikidata classifies Siren Records simply as a New Zealand record label, confirming its identity and country of origin. No parent company, ownership structure, founding date, or executive team is documented in the available evidence, so those details remain unconfirmed. The label's catalogue and roster are known primarily through its association with Opshop and Goldenhorse, two prominent New Zealand groups, which suggests a role in the domestic alternative and pop-rock scene. As an independent label, Siren Records would typically handle artist development, recording, manufacturing, distribution, and promotion for its signed acts within New Zealand and potentially for export markets. The label's name, 'Siren', evokes the mythological temptress, a common motif in music branding. Because the evidence is limited to a homepage tagline and a Wikidata classification, this dossier should be treated as a concise identity record rather than a full corporate history.

History

Siren Records is an independent record label from New Zealand. Its official website describes it as an independent New Zealand record label and names Opshop and Goldenhorse among its roster. Wikidata records it as a New Zealand record label. Beyond these facts, little is documented in the available evidence about the label's founding, ownership, or operational history. The label appears to have been active in the New Zealand music industry, supporting local acts. Opshop and Goldenhorse are both well-known New Zealand groups, and their association with Siren Records indicates the label's involvement in the domestic alternative and pop-rock scenes. As an independent label, Siren Records would have been responsible for releasing and promoting its artists' recordings. No further historical milestones, such as founding year, key signings, or distribution deals, are confirmed by the evidence provided.

Products and positioning

Independent New Zealand record label

Product categories. record releases · music albums · artist recordings

Sources2 sources

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