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Sino-German United AG

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Corporate brand

Unclaimed

German listed trading company based in Munich focused on international trade and the organisation of congress and trade-fair events.

Last updated September 29, 2026

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Overview

Sino-German United AG is a German trading company headquartered in Munich. Its core business is international trade in products as well as the organisation of congress and trade-fair events. The company's shares are traded in the General Standard segment and the stock is included in the CDAX index. The company was established on 7 November 2012 as German Brokers AG through a change of legal form (Formwechsel) from Horst Stelzel GmbH, which had its registered office in Eisenach. The name "German Brokers" was taken from a securities house that had already gone insolvent in 2003. The original corporate purpose covered investment brokerage, asset management, proprietary trading and other financial services. After that business model failed, the company was repositioned in 2016 as a trading company and its registered office was relocated to Munich. Today Sino-German United operates at the intersection of international trade and event organisation, reflecting its name's reference to Sino-German business relations. As a small listed company in the General Standard, it is part of the broader German small-cap segment tracked by the CDAX. The company is a corporate brand rather than a consumer product brand; its identity is tied to its listing, its Munich headquarters and its dual focus on trade and congress/trade-fair services.

History

Sino-German United AG traces its legal origin to Horst Stelzel GmbH, a company with its registered office in Eisenach. On 7 November 2012, that entity was converted by way of a change of legal form (Formwechsel) into German Brokers AG. The name "German Brokers" was borrowed from a securities house that had already become insolvent in 2003. The original corporate purpose of German Brokers AG was focused on financial services: investment brokerage (Anlagevermittlung), asset management (Vermögensverwaltung), proprietary trading (Eigenhandel) and further financial services. This business model ultimately failed. In 2016 the company was restructured and repositioned as a trading company, and its registered office was moved to Munich. Under the name Sino-German United AG, the company now describes its core business as international trade in products and the organisation of congress and trade-fair events. Its shares are traded in the General Standard segment and the stock is included in the CDAX index, making it part of the German small-cap listed universe.

  • 2016

    Company repositioned as a trading company and registered office relocated to Munich.

  • 2012

    German Brokers AG founded through a change of legal form from Horst Stelzel GmbH, based in Eisenach.

Products and positioning

Small-cap German listed trading company combining international trade with congress and trade-fair event organisation.

  • International trade in products

    Core business of the company.

  • Congress and trade-fair event organisation

    Core business of the company.

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