Sinhvu
Hanoi-based brand identity and graphic design studio founded by Vũ Ngọc Sinh, operating since 2009 with 300+ projects.
Last updated September 29, 2026
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Overview
Sinh Vũ (also written Sinhvu) is a Vietnamese brand identity and graphic design studio based in Hanoi. According to its official website, the studio has been operating in brand design for 17 years and has completed more than 300 projects. It is led by founder Vũ Ngọc Sinh, who directs the studio's orientation while the team follows each project. The studio positions itself as combining strategy, creativity and operating systems, and describes its work as 'shaping identity' for businesses. Sinh Vũ offers four core service groups that have been broken down into 17 detailed services. The first group covers strategy and identity, including brand strategy and positioning, naming, logo and identity design, brand guidelines, brand health assessment and team training; the studio says more than 200 clients have worked with it and that it has produced 150 identity systems. The second group covers digital systems and experiences, including brand websites, digital interface and app interfaces, and video and animation, with the studio citing 10K+ interfaces. The third group covers corporate documents such as capability profiles, fundraising documents and annual reports, with the studio reporting 300+ corporate documents over 17 years. A fourth group covers other services. The studio's process for corporate documents typically runs 2–5 weeks and includes locking the story and target reader before design, then structuring content, laying out sample pages, laying out the full book, and preparing print and screen files. Sinh Vũ emphasizes that clients pay not for slide dragging but for decisions about what content goes first, turning messy data into charts readable in three seconds, and keeping twenty pages looking like they came from one company. Sinh Vũ operates primarily in Vietnam and communicates with clients through its website, Zalo and direct contact with the founder. Its website offers three entry points: a quick request form (about 2 minutes), a conversation with Sinh Vũ (about 5 minutes), and messaging founder Sinh via Zalo for VIP, urgent or personal matters. The studio says its team reads and responds within 24 hours. As a private studio rather than a listed company, Sinh Vũ remains an active independent brand design practice in Hanoi.
History
Sinh Vũ is a Vietnamese brand identity and graphic design studio based in Hanoi. Its official website states that the studio has been operating in brand design for 17 years and that it has run more than 10 specialized services since 2009, which have since been broken down into 17 detailed services. The studio is led by founder Vũ Ngọc Sinh, who directs its orientation, while the team follows each project. Over its history, Sinh Vũ reports having completed more than 300 projects, including 150 identity systems and 300+ corporate documents. It says more than 200 clients have worked with it. The studio's service offering has expanded from core brand identity work into four groups: strategy and identity; digital systems and experiences; corporate documents; and other services. Its digital work includes brand websites, digital and app interfaces, and video and animation, with the studio citing 10K+ interfaces. Its corporate document work includes capability profiles, fundraising documents and annual reports, with a process typically lasting 2–5 weeks. The studio positions itself around the idea of 'shaping identity' and emphasizes that strategy, creativity and operating systems should go together. It has developed a structured client intake process with three entry points: a quick request form, a conversation with the studio, and direct messaging with the founder via Zalo. The studio says its team reads and responds within 24 hours. As of its official website, Sinh Vũ remains an active independent studio operating primarily in Vietnam.
- 2009
Sinh Vũ begins operating specialized services in brand design.
Studio expands to 17 detailed services across four core groups.
Reaches 300+ projects, 150 identity systems and 300+ corporate documents.
Products and positioning
A Hanoi brand identity and graphic design studio combining strategy, creativity and operating systems, with 17 years of experience and 300+ projects.
Brand strategy and positioning
Brand naming
Logo and identity design
Brand guidelines
Brand health assessment
Team training
Brand websites
Digital and app interfaces
Video and animation
Corporate capability profiles
Fundraising documents
Annual reports
Sources3 sources
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