Sinch Bikes

Sinch Bikes is a New Zealand electric-bicycle company established in 2019 by Stephen James and Kim Struthers. The founders have a family connection to the country's bicycle industry: Struthers is the son of John Struthers, who founded Avanti Bicycles in the 1980s. Sinch Bikes therefore emerged with experience linked to one of New Zealand's better-known cycling businesses, while positioning itself specifically around electrically assisted bicycles. The brand's range is intended to cover several types of riders and use cases rather than a single specialist niche. Its stated audience includes serious athletes, everyday commuters, recreational cyclists, and children. The model family described in reference material comprises the Jaunt, Mode, Rush, and Junior. Jaunt is oriented toward comfort and ease of use; Mode is designed for riding across on-road and off-road environments; Rush is aimed at commuting; and Junior is sized for shorter riders and younger users. This gives the brand a portfolio spanning casual mobility, mixed-surface riding, urban transport, and family cycling. Sinch Bikes has partnered with Shimano and uses Shimano mid-drive electric-assist systems across its bicycles. A mid-drive configuration places the motor near the bicycle's crankset, allowing assistance to work through the drivetrain and supporting a more conventional bicycle balance than many hub-motor designs. The Shimano relationship is consequently a central part of the brand's technical proposition, although the available reference material does not identify specific motor generations, battery capacities, pricing, or individual launch dates for the models. The company is associated with Delve DMD, identified as its parent company. Reference material states that Sinch Bikes has 32 locations in New Zealand, indicating a domestic retail or distribution footprint, but it does not provide a detailed breakdown of those locations or confirm operations in other countries. No reliable information is supplied about revenue, employee numbers, external investment, stock-market listing, or a current chief executive. Sinch Bikes is best understood as a New Zealand-focused e-bike brand whose differentiation rests on broad rider coverage, a family-linked cycling heritage, and the use of Shimano mid-drive systems.

Sinch Bikes was launched in New Zealand in 2019 by Stephen James and Kim Struthers. The company's founding connected it to an established local cycling lineage through Struthers's father, John Struthers, who founded Avanti Bicycles in the 1980s. Rather than replicating Avanti's broader bicycle-company identity, Sinch Bikes concentrated on electrically assisted bicycles. From its launch, the brand presented itself as a multi-use e-bike business. Its intended customers range from experienced and serious cyclists to casual riders and children, and its model structure reflects that breadth. The Jaunt was described as a comfort- and accessibility-focused bicycle, the Mode as suitable for both on-road and off-road riding, the Rush as a commuting model, and the Junior as a bicycle for shorter riders. The available sources do not provide detailed technical specifications, production volumes, retail prices, or exact model-release dates. A significant part of Sinch Bikes' product strategy is its relationship with Shimano. The company partnered with Shimano and uses mid-drive Shimano systems rather than presenting a range based on multiple motor suppliers. This association gives the brand a recognizable component platform and supports its emphasis on conventional bicycle handling and varied riding applications, although the source material does not specify which Shimano drive units or battery systems are used by each model. Sinch Bikes is identified as a subsidiary or brand of Delve DMD. The company is reported to have 32 locations in New Zealand, suggesting a substantial domestic presence for a relatively young specialist e-bike business. The available reference material does not establish a headquarters city, international distribution network, corporate financial results, public listing, or changes in ownership. It also does not identify additional senior executives beyond the two founders. On the documented evidence, Sinch Bikes remains a New Zealand-centered electric-bicycle brand with a broad consumer and lifestyle range.

• 2019

  Sinch Bikes is founded

  [1]Sinch Bikesen.wikipedia.org

  Stephen James and Kim Struthers launch Sinch Bikes in New Zealand with a focus on electric bicycles.

• Shimano partnership established

  [1]Sinch Bikesen.wikipedia.org

  Sinch Bikes partners with Shimano and adopts Shimano mid-drive systems for its e-bike range. The source does not state the partnership year.

• New Zealand network reaches 32 locations

  [1]Sinch Bikesen.wikipedia.org

  Reference material reports that Sinch Bikes operates through 32 locations in New Zealand; the date of this count is not specified.

A New Zealand electric-bicycle brand serving a broad range of riders, from commuters and casual cyclists to off-road users, athletes, and children, with Shimano mid-drive systems as a core technical feature.

• Comfort electric bicycle

  Jaunt

  The Jaunt is positioned around comfort and ease of use. It represents Sinch Bikes' more approachable electric-bicycle offering, intended for riders who prioritize a relaxed, accessible riding experience over a narrowly performance-focused setup. The available source does not provide its frame design, battery capacity, motor specification, or price.

• On-road and off-road electric bicycle

  Mode

  The Mode is designed for both on-road and off-road riding. It broadens the Sinch Bikes range beyond urban and recreational use toward mixed-surface cycling, giving the brand an option for riders who want one e-bike for varied terrain. The source material does not identify the model's suspension, wheel format, drive unit, battery, or launch date.

• Commuter electric bicycle

  Rush

  The Rush is Sinch Bikes' commuting-oriented model. Its role in the range is to support regular urban or work-related travel using electric assistance, complementing the more comfort-led Jaunt and the mixed-terrain Mode. No verified information is available in the source material about its equipment level, range, carrying features, or retail positioning.

• Junior electric bicycle

  Junior

  The Junior is intended for shorter riders and younger users. It extends Sinch Bikes' target audience beyond adult commuters and recreational cyclists, supporting a family-oriented product strategy. The source does not state an age range, minimum height, legal classification, motor output, battery specification, or launch date.

• Standardization on Shimano mid-drive systemsStrategy

  Background

  Sinch Bikes developed its e-bike range around a partnership with Shimano and the use of Shimano mid-drive systems. The available material does not give the decision date or commercial terms.

  Action taken

  The brand selected Shimano mid-drive technology for its bicycles rather than documenting a mixed supplier strategy.

  Aftermath

  The choice became a central part of Sinch Bikes' product and technology positioning. No quantified commercial outcome is available.

  Source

1. 1Sinch Bikesen.wikipedia.org