Simsima
Barcelona-based travel eSIM marketplace offering instant, affordable mobile data in 190+ destinations with cashback rewards.
Last updated September 29, 2026
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Overview
Simsima is a travel eSIM marketplace that provides high-speed 5G/4G mobile data in over 190 countries and regions without the need to swap physical SIM cards. The company is headquartered in Barcelona, Spain, and positions itself as a simple, transparent alternative to traditional carriers and roaming fees. Its core product is a digital eSIM that travelers can activate in about 60 seconds, keeping their existing phone number while avoiding roaming charges. Simsima emphasizes complete privacy, requiring no IDs or extensive forms, and offers 24/7 global support from real humans in multiple languages. Key features include Trip Packs, which let users build multi-destination eSIM packs covering 2 to 8 countries and save up to 15%, and a 4% cashback program called SimCoins, where 100 SimCoins equals €1 and is valid for 12 months. The service claims to reduce roaming expenses by up to 90%. Simsima operates through its website and app, with plans searchable by country and region. The brand was reportedly inspired by a €300 roaming bill after a weekend trip to Istanbul, which led its founders to create a clearer, more affordable connectivity solution for travelers. As a relatively new entrant in the eSIM market, Simsima competes with other travel eSIM providers by focusing on ease of use, privacy, and rewards. It does not require physical SIM cards or extensive identity verification, appealing to travelers who value speed and convenience. The company's official website and about page describe its mission to provide clear pricing, easy setup, and total freedom for travelers. While specific founding details, ownership, and financial information are not publicly disclosed in the available evidence, Simsima is an active private company operating in the travel connectivity space.
History
Simsima was created to address the frustrations of traditional carrier roaming charges. According to its official About page, the idea originated after a €300 bill following a quick weekend trip to Istanbul, where excessive roaming charges, hidden fees, and confusing rates were the norm. The founders realized there had to be a better way and established Simsima to provide travelers with clear pricing, easy setup, and total freedom. The company is headquartered in Barcelona, Spain, and operates as a travel eSIM marketplace. It offers digital eSIM plans for over 190 countries and regions, allowing travelers to get online instantly without swapping physical SIM cards. The service emphasizes privacy, requiring no IDs or extensive forms, and provides 24/7 global support in multiple languages. Simsima differentiates itself through features like Trip Packs, which allow users to build multi-destination eSIM packs covering 2 to 8 countries with savings up to 15%, and a 4% cashback program called SimCoins. The brand claims to reduce roaming expenses by up to 90%. While the exact founding year and ownership structure are not disclosed in the available evidence, Simsima is an active private company in the growing eSIM travel connectivity market.
Products and positioning
Affordable, instant, privacy-focused travel eSIM with cashback rewards and no roaming fees.
Travel eSIM
Digital eSIM providing high-speed 5G/4G mobile data in over 190 countries and regions, activated in about 60 seconds without a physical SIM card.
Trip Packs
Multi-destination eSIM packs covering 2 to 8 countries, offering savings up to 15%.
SimCoins
Cashback rewards program earning 4% back on every purchase; 100 SimCoins = €1, valid for 12 months.
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