Simply Cook
Simply Cook is a UK recipe-kit brand delivering flavour pots and easy-to-follow recipes for restaurant-quality home cooking.
Last updated September 15, 2026
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Overview
Simply Cook is a UK recipe-kit brand that aims to get Britain cooking. Its boxes contain four easy-to-follow recipes and four ingredient kits, each designed to provide perfect taste with ingredient blends devised by professional chefs. The brand states that its meals work out between £2 and £6 per person in total, and that following its recipes means combining the kits with 4-6 items from your fridge or cupboard. SimplyCook.com was first envisaged by its Founder Oli Ashness while living and working in London, and the company reports shipping over 700,000 recipe kits every month.
History
SimplyCook.com was first envisaged by its Founder Oli Ashness. While living and working in London, his busy lifestyle left little time to create great food for himself and his friends. Determined to eat a high quality, healthy meal in the evenings, he realised how time consuming and expensive it was to try new recipes and put good food on the table. A few months later he started work on solving this problem. The result was the launch of SimplyCook.com. Since then the team has grown as has the number of its happy customers, with over 700,000 recipe kits shipped out every month.
Products and positioning
Making cooking a simple and hassle-free process without being bland and boring, with restaurant-quality home cooking.
SimplyCook boxes
Boxes contain 4 easy to follow recipes and 4 ingredient kits, each designed to provide perfect taste containing ingredient blends devised by professional chefs.
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