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Simply Business

Simply Business is a UK-founded business and landlord insurance provider serving small businesses and self-employed people in the UK and US.

Last updated September 25, 2026

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Overview

Simply Business is a business and landlord insurance provider whose stated focus is helping small businesses and self-employed people protect their work. It began in 2005 as a team of five and describes itself as one of the UK’s largest providers in these insurance categories. Its site says it serves more than one million small-business and landlord customers and provides cover across more than 1,500 trades. The company presents itself as an online comparison and purchasing service. Customers can compare quotes from leading insurers, buy cover, and manage policies through its platform. Its listed products include business insurance and landlord insurance, with examples such as public liability, professional indemnity, employers’ liability, and landlord cover. The company says it aims to make insurance simpler and offer choice and value, and highlights tailored online quotes, customer support from UK-based experts, and 24/7 claims access. Simply Business started US operations in 2016 and was acquired by Travelers in 2017. The company reports employees and offices in the UK and US, including London, Northampton, Boston, and Atlanta. The official site identifies Xbridge Limited as the entity trading as Simply Business in the UK; it says Xbridge is authorised and regulated by the Financial Conduct Authority. The site identifies David Summers as Group CEO and Julie Fisher as UK CEO.

History

Simply Business says it began in 2005 as a team of five. It developed around business and landlord insurance, with a focus on serving small businesses and self-employed people. The company’s current description emphasizes helping customers compare insurance quotes from leading insurers, obtain cover online, and manage policies through a single service. It says its insurance offering covers more than 1,500 trades and serves more than one million small-business and landlord customers. A significant expansion beyond its UK origins came in 2016, when Simply Business launched US operations. In 2017, the company was acquired by Travelers, which it identifies as its parent company. The business has since described its employee base as exceeding 900, with offices in London and Northampton in the UK and Boston and Atlanta in the US. In the UK, the company’s legal and regulatory information identifies Xbridge Limited as the entity trading as Simply Business and states that Xbridge is authorised and regulated by the Financial Conduct Authority. Its product offering includes business insurance and landlord insurance. The company’s website gives examples of business cover such as public liability, professional indemnity, and employers’ liability, and describes landlord cover that can include buildings and contents protection and tenant-default protection. The company’s stated purpose is to insure small businesses and enable their ambitions. Its public positioning stresses simplicity, choice, value, digital journeys, and support. The website describes a quote process that can be completed online and highlights help from UK-based experts and round-the-clock claims access. It also publishes technology material about its engineering work, including articles on software design, cloud infrastructure, observability, and deployment practices. The official team page identifies David Summers as Group CEO and Julie Fisher as UK CEO.

  • 2019

    Julie Fisher joined Simply Business

  • 2017

    Acquired by Travelers

  • 2016

    US operations launched

  • 2005

    Simply Business begins

Products and positioning

A digitally enabled insurance comparison and purchasing service for small businesses, self-employed people, and landlords, emphasizing simplicity, choice, value, and tailored cover.

  • Business insurance

    Cover for business risks, with examples including third-party injury and loss of tools.

  • Landlord insurance

    Landlord cover that can include buildings and contents protection and tenant-default protection.

  • Public liability insurance

    A business insurance type listed on the company homepage.

  • Professional indemnity insurance

    A business insurance type listed on the company homepage.

  • Employers’ liability insurance

    A business insurance type listed on the company homepage.

Marketing campaigns

  • Gift-card offer for insurance reminders

Sources5 sources

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