Simployer
Simployer is a Scandinavian HR software and services group offering HRM platforms, training, and expert support to employers.
Last updated September 27, 2026
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Overview
Simployer is a Scandinavian company that provides personnel systems, training, and expert support in laws, regulations, and processes to employers. According to CIO Applications magazine, Simployer has grown and is now an HRM software platform used by nearly 900,000 managers and employees. The company's roots in Sweden date back to 1971, when Sune Tholin and Gunnar Larsson founded Tholin & Larsson. Since its inception, the company has assisted professionals working with tax, finance, payroll, personnel, and HR with training and information. Its experts explain news and current issues, are interviewed by media, and write replies. Since 2015, Tholin & Larsson has been part of Simployer Group. In 2017 and 2020, the HR software companies Netcompetence and &frankly also became part of the group; in 2021 Edge HR was acquired, and in 2024 AlexisHR. The main owner is the investment company Ferd, owned by the Andresen family. Simployer's flagship offering, Simployer One, is an HR system that gathers HR processes, takes care of routine work, and provides access to local HR expertise when a case needs more than a standard answer. The platform includes an AI agent named Sia that answers questions about personal data, policies, or company figures, with sources based on the information the user has access to. It automates approvals, signatures, and reminders, and supports end-to-end processes such as onboarding and offboarding. When cases require a human touch—such as conflicts, difficult terminations, or unfamiliar sick-leave cases—users can speak with an HR expert who knows the regulations. Over 12,000 businesses in the Nordics trust Simployer.
History
The history of Simployer in Sweden began in 1971, when Sune Tholin and Gunnar Larsson founded Tholin & Larsson. From the start, the company assisted professionals working with tax, finance, payroll, personnel, and HR with training and information. Its experts explain news and current issues, are interviewed by media, and write replies. Since 2015, Tholin & Larsson has been part of Simployer Group. In 2017 and 2020, the HR software companies Netcompetence and &frankly also became part of the group. In 2021, Edge HR was acquired, and in 2024, AlexisHR. The main owner is the investment company Ferd, owned by the Andresen family. According to CIO Applications magazine, Simployer has grown and is now an HRM software platform used by nearly 900,000 managers and employees. Today, Simployer offers Simployer One, an HR system that gathers HR processes, takes care of routine work, and provides access to local HR expertise. Over 12,000 businesses in the Nordics trust Simployer.
- 2024
AlexisHR was acquired.
- 2021
Edge HR was acquired.
- 2020
HR software company &frankly became part of the group.
- 2017
HR software company Netcompetence became part of the group.
- 2015
Tholin & Larsson became part of Simployer Group.
- 1971
Sune Tholin and Gunnar Larsson founded Tholin & Larsson in Sweden.
Products and positioning
Simployer positions itself as an HR system that gives you more time for people, automating routine work and providing local HR expertise when needed.
Simployer One
An HR system that gathers HR processes, takes care of routine work, and provides access to local HR expertise.
Sia
An AI agent that answers questions about personal data, policies, or company figures, with sources based on the information the user has access to.
Sources3 sources
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