Simone Pérèle

Simone Pérèle is a French lingerie house founded in Paris in 1948 by Simone Pérèle, a trained corset maker who set out to break with tradition and design lingerie that let women be themselves, embrace their natural forms and feel confident and beautiful. Her founding vision — that women should never have to choose between being comfortable and feeling beautiful — remains the brand's guiding idea. The company designs and sells women's lingerie and intimates: bras, briefs, thongs, bodysuits, shapewear and related pieces. Its collections are appreciated worldwide for a seductive French style, impeccable fit and effortless comfort. Each piece is designed in France and made with fabrics meticulously selected from Europe's finest embroidery and lace houses, and the brand's identity rests on design details that are noticed up close yet comfortable enough to forget you are wearing anything at all. Today, roughly 75 years after its founding, the company is run from Paris by Simone Pérèle's grandchildren, Stéphanie Pérèle and Mathieu Grodner. Its history and heritage feed the creative process: designers return to the archives in homage to Simone Pérèle's original inspirations while aiming to be bold, creative and visionary. Simone Pérèle sells internationally through its own e-commerce sites and physical stores, with dedicated online storefronts for markets including France, the United Kingdom, Belgium, Switzerland, Germany, Austria, Spain, Italy and the Netherlands, and a presence in the Middle East and the United States. Product lines span everyday and fashion lingerie as well as the Story Line, an invisible shapewear line that slims the silhouette and fits every body, with items such as shaper bodysuits and control briefs. The brand also engages in cause marketing. For Pink October, Simone Pérèle has partnered with Ruban Rose, unveiling a limited-edition charity capsule collection and showcasing a selection of pink ranges, with all proceeds from the capsule donated to Ruban Rose and 10% of sales from a selection of pink styles donated throughout the month. The brand positions itself as more than lingerie — an experience of beauty and comfort, simplicity and exquisite detail, versatility and glamour.

Simone Pérèle was founded in Paris in 1948, when Simone Pérèle opened her lingerie atelier in the city. Trained as a corset maker, she was ready to break away from tradition and blaze a new trail. Her mission was to design lingerie that allowed women to be themselves, to embrace their natural forms and to inspire their sense of confidence and love of beauty. In doing so, she created a new era in lingerie. The house's guiding conviction was that women should never have to choose between being comfortable and feeling beautiful — they can have it all. That idea shaped the brand's approach to design and fit from the beginning. Over the decades, Simone Pérèle grew into an internationally appreciated lingerie brand, known for its seductive French style, impeccable fit and effortless comfort. Each piece is designed in France and made with fabrics meticulously selected from Europe's finest embroidery and lace houses. The brand's beauty lies in the details — the unforgettable design touches noticed up close — while remaining so comfortable that wearers forget they are wearing anything at all. Today, roughly 75 years after its founding, the company is run by Simone Pérèle's grandchildren, Stéphanie Pérèle and Mathieu Grodner, in Paris. Its history and heritage add considerable richness and depth to the creative process. Designers often return to the archives in homage and fidelity to Simone Pérèle's original inspirations, while being bold, creative and visionary, as the founder always was. The brand sells through its own international e-commerce storefronts and physical stores around the globe, with dedicated sites for markets including France, the United Kingdom, Belgium, Switzerland, Germany, Austria, Spain, Italy and the Netherlands, and a presence in the Middle East and the United States. Its product range has expanded beyond classic lingerie to include the Story Line, an invisible shapewear line that slims the silhouette and fits every body, with shaper bodysuits and control briefs, as well as named collections such as Apolline and Angèle. Simone Pérèle also engages in cause-related marketing. For Pink October, the brand has partnered with Ruban Rose, unveiling a limited-edition charity capsule collection and showcasing a selection of pink ranges; all proceeds from the capsule collection are donated to Ruban Rose, and 10% of sales from a selection of pink styles are donated throughout the month. The brand frames itself as more than lingerie — an experience, an opportunity to experience beauty and comfort, simplicity and exquisite detail, versatility and glamour.

• 1948

  Simone Pérèle opens her lingerie atelier in Paris, founding the brand.

• The company is run by Simone Pérèle's grandchildren, Stéphanie Pérèle and Mathieu Grodner, in Paris, roughly 75 years after its founding.

• Simone Pérèle partners with Ruban Rose for Pink October, launching a limited-edition charity capsule collection.

Luxury French lingerie combining seductive style, impeccable fit and effortless comfort, designed in France with European lace and embroidery.

• Story Line

  An invisible shapewear line that slims the silhouette and fits every body, including shaper bodysuits and control briefs.

• Apolline

  A lingerie collection including soft cup triangle bras, half cup bras, briefs and tangas.

• Angèle

  A lingerie collection including high-waist briefs and thongs.

1. 1Simone Pérèle Internationalsimone-perele.com
2. 2Story Line – Simone Pérèle Internationalsimone-perele.com
3. 3Brand Story - Simone Pérèle UK – Simone Pérèle Internationalsimone-perele.com