SimiGon
SimiGon was an Israeli simulation-technology company whose SIMbox platform supported defense, aerospace, training, and commercial aviation applications.
Last updated August 31, 2026
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Overview
SimiGon Ltd was an Israeli technology company focused on simulation software and training systems. Founded in Herzliya by former Israeli Air Force flight instructors, particularly personnel with experience on the F-16 Fighting Falcon, the company initially concentrated on aviation and military training applications. Its early product, AirBook, began being marketed to air forces in 1998 and established SimiGon in the defense-training software market. The company later expanded from selling finished training applications to supplying the underlying development platform used to create them. That platform, SIMbox, provided a personal-computer-based architecture for developing, managing, and deploying simulation content across defense and civilian domains. The model allowed customers and systems integrators to build customized applications and, in some cases, present them under their own product identities. Lockheed Martin's NxTrain program was cited as an example of a branded application built on SIMbox technology. SimiGon's customer and partner base included training and simulation providers, air forces, and commercial airlines. Its defense-related activities included work connected with the Israeli, Canadian, and Australian air forces, as well as international training programs. In July 2007, the company announced that NxLearn, a learning-management system based on SIMbox, had been selected for the F-35 Lightning II Joint Strike Fighter program. In September 2011, SimiGon won a contract to supply pilot-training systems to the United States Air Force Air Education and Training Command. The company's technology also supported civilian aviation products. AirTrack used the SIMbox-derived simulation capabilities for an in-flight entertainment application that could show passengers the aircraft's position and provide views corresponding to what could be seen from other windows of the aircraft. This reflected SimiGon's broader effort to apply its simulation architecture beyond military training. SimiGon became a public company on the London Stock Exchange in December 2006. Its listing placed the company among the exchange's small-cap technology businesses and supported a period of broader commercial development. On June 8, 2007, SimiGon was reported as leading the London Stock Exchange's Small Caps segment. The company continued operating as a simulation-platform provider until it merged with Power Breezer in April 2022 to form Maxify. Following that transaction, SimiGon no longer operated as an independent listed company.
History
SimiGon was established in Herzliya, Israel, by former Israeli Air Force flight instructors. The founders' aviation backgrounds, including experience associated with the F-16 Fighting Falcon, shaped the company's initial emphasis on military flight training and simulation. SimiGon began marketing AirBook to air forces around the world in 1998. AirBook represented the company's early focus on delivering aviation-training software to institutional and defense customers. A significant strategic shift followed as SimiGon commercialized the technology architecture behind AirBook. The resulting SIMbox platform was designed as a PC-based environment for creating, managing, and deploying simulation content. Rather than limiting the company to complete, proprietary training applications, this platform approach allowed training providers, defense contractors, and other customers to develop tailored systems for different domains. Applications could also be customized and rebranded by customers or integrators; Lockheed Martin's NxTrain was identified as an example of a program built on SIMbox. SimiGon became publicly listed on the London Stock Exchange in December 2006. The listing coincided with an effort to broaden the company's business beyond its original air-force customer base. In June 2007, SimiGon was reported as leading the exchange's Small Caps segment. The company also pursued large international training programs. In July 2007, it announced that NxLearn, a learning-management system derived from SIMbox, had been selected for the F-35 Lightning II Joint Strike Fighter program. The SIMbox architecture was used in both defense and civilian applications. One civilian example was AirTrack, an in-flight entertainment system designed to give airline passengers information about the aircraft's position and views corresponding to other passenger windows. SimiGon's stated customer base included simulation and training-system providers, more than 20 air forces, and commercial airlines in different countries. Its named customers and related organizations included Lockheed Martin, BAE Systems Australia, the Canadian Air Force, the Australian Air Force, and the Israeli Air Force. In September 2011, SimiGon won a contract to supply pilot-training systems to the United States Air Force Air Education and Training Command. This contract reinforced the company's position in military aviation training and demonstrated the continuing relevance of its simulation-platform strategy. SimiGon remained a specialist simulation-technology business until April 2022, when it merged with Power Breezer to form Maxify. The transaction brought the company's independent corporate and stock-market history to an end. The available reference material does not identify the post-merger treatment of the SimiGon brand, its product portfolio, or its personnel in detail.
- 2022
Merger into Maxify
[1]SimiGon merged with Power Breezer in April to form Maxify.
- 2011
United States Air Force training contract
[1]SimiGon won a contract to supply pilot-training systems to the Air Education and Training Command.
- 2007
Small-cap market visibility
[1]On June 8, SimiGon was reported as leading the Small Caps segment of the London Stock Exchange.
- 2007
NxLearn selected for the F-35 program
[1]SimiGon announced that its SIMbox-based NxLearn learning-management system had been selected for the F-35 Joint Strike Fighter program.
- 2006
London Stock Exchange listing
[1]SimiGon became listed on the London Stock Exchange in December.
- 1998
AirBook enters the market
[1]SimiGon began marketing AirBook, an aviation-training product, to air forces internationally.
Products and positioning
A specialized simulation-platform provider serving defense, aerospace, training, and commercial aviation organizations. SimiGon's distinctive proposition was to supply reusable simulation architecture that customers and systems integrators could adapt, deploy, and brand for particular training or operational requirements.
Simulation development platform
SIMbox
SIMbox was SimiGon's core PC-based platform for developing, managing, and deploying simulation-based content. It supported distributed simulation solutions across defense and civilian domains and was intended for use by training providers, systems integrators, and other organizations that needed adaptable simulation architecture. Applications built on SIMbox could be customized and rebranded for particular programs.
Military aviation training software · 1998
AirBook
AirBook was SimiGon's early aviation-training product. The company began marketing it to air forces internationally in 1998. AirBook helped establish SimiGon's initial position in military flight instruction and provided the technological foundation from which the broader SIMbox platform was developed.
Learning-management system
NxLearn
NxLearn was a learning-management system based on SIMbox. SimiGon announced in 2007 that it had been selected for the F-35 Lightning II Joint Strike Fighter program, linking the company's simulation technology with a major international aerospace training initiative.
Commercial aviation in-flight entertainment
AirTrack
AirTrack applied SimiGon's simulation technology to commercial aviation. It was designed as an in-flight entertainment system that could show passengers the aircraft's position and provide views corresponding to what other passengers might see from different windows.
Brand decisions
2022
Merger with Power BreezerM&ABackground
SimiGon was an independent London-listed simulation-technology company before the transaction.
Action taken
SimiGon merged with Power Breezer in April 2022 to form Maxify.
Aftermath
SimiGon ceased to operate as an independent listed company. The available reference does not specify the subsequent status of each SimiGon product or the continuing use of the brand.
2006
Expand from applications into a reusable platformStrategyBackground
After developing and marketing AirBook for military aviation customers, SimiGon sought to commercialize the underlying technology for broader use.
Action taken
The company marketed SIMbox as a platform that organizations could use to create, manage, and deploy their own simulation-based applications.
Aftermath
The platform supported defense, aerospace, and civilian offerings, including NxLearn, NxTrain-related applications, and AirTrack.
Recent events
- 2022
SimiGon merges with Power Breezer to form Maxify[1]
M&A · Leadership change
SimiGon merged with Power Breezer in April 2022, creating Maxify and ending SimiGon's existence as an independent listed company.
- 2011
SimiGon wins United States Air Force pilot-training contract[1]
Other
SimiGon won a contract to provide pilot-training systems to the United States Air Force Air Education and Training Command.
- 2007
SimiGon announces NxLearn selection for the F-35 program[1]
Product launch · Other
SimiGon announced that NxLearn, a learning-management system based on SIMbox, had been selected for the F-35 Lightning II Joint Strike Fighter program.
- 2006
SimiGon lists on the London Stock Exchange[1]
Other
SimiGon became a publicly traded company on the London Stock Exchange in December 2006.
Sources1 sources
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