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Silverton Casino Hotel

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A rustic lodge-themed hotel, casino, dining, entertainment, and retail resort in Enterprise, Nevada, south of the Las Vegas Strip.

Last updated October 30, 2026

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Overview

Silverton Casino Hotel is a hotel and casino resort in Enterprise, Nevada, near the southern end of the Las Vegas Valley and approximately three miles south of the Las Vegas Strip. The property occupies land beside Interstate 15 and Blue Diamond Road and is distinguished by an outdoor and western-lodge identity rather than the large-scale destination-resort style associated with the central Strip. Its facilities include a casino, hotel rooms, restaurants, entertainment venues, an aquarium with mermaid performances, a sportsbook, recreational-vehicle spaces, and adjacent or associated retail and hospitality developments. The property began as Boomtown Las Vegas, after developer Ed Roski Jr. partnered with Boomtown, Inc. in 1993 to develop part of an 80-acre parcel Roski had acquired in 1989. The 56-acre project opened on May 20, 1994, with a country-western theme, a casino, a hotel, an artificial gold-panning stream, and the 600-seat Opera House dinner showroom. Its location proved difficult during the early years: the resort was distant from the established tourist core, while nearby residential development had not yet reached the scale needed to provide a large local customer base. Boomtown generated limited cash flow and faced structural limits on expansion because its operating arrangement separated the casino company from Roski's ownership of the underlying land. Roski regained control of operations in 1997 following the Boomtown and Hollywood Park transaction. He renamed the property Silverton on December 2 of that year and repositioned it toward residents of nearby communities, including Green Valley, while also seeking younger and more affluent customers. The rebranding included new signage, uniforms, staffing changes, and the removal of the property's earlier frontier-character mascot. Over time, Silverton shifted from a relatively isolated locals casino into a broader suburban resort and retail destination. A major transformation came through the expansion completed in early 2005 at a reported cost of approximately $150 million, which added the Bass Pro Shops Outdoor World store, restaurants, casino improvements, and a large indoor aquarium. The two-story Bass Pro store opened in November 2004 as the retailer's first western United States location and helped Silverton attract local shoppers and tourists. The aquarium, with a capacity of about 117,000 gallons, became the setting for Mermaid Restaurant & Lounge performances and seasonal underwater Santa appearances. The resort also introduced dining concepts such as Twin Creeks steakhouse and extended its outdoor mountain-lodge visual language. Further development followed as residential growth surrounded the property. A 2008 expansion added approximately 35,000 square feet of casino space, restaurants, Starbucks, and a five-level parking garage. A larger hotel tower proposal was scaled back and ultimately canceled during the Great Recession, but the completed expansion strengthened the existing resort. Silverton later added a sportsbook, initially operated by Cantor Gaming and, from 2024, by Circa Sports. Nearby development expanded the complex's hotel and retail footprint: The Berkley, Las Vegas timeshare tower opened on Silverton land in 2016, and Silverton Village added retail, dining, Starbucks, Blaze Pizza, and a Hyatt Place hotel that opened in 2019. The main hotel and pool area closed in August 2022 for renovation. The hotel reopened in October 2023 with rooms updated with rustic and western design elements; a separate pool-area renovation was scheduled through 2024. Silverton therefore operates as a locals-oriented casino resort with a distinctive lodge, aquarium, outdoor retail, and suburban mixed-use strategy.

History

Ed Roski Jr. acquired an 80-acre parcel beside Interstate 15 and Blue Diamond Road in 1989. Although he initially considered an industrial warehouse, he concluded that a casino could make better use of the strategically located land. In 1993, Roski and Boomtown, Inc. announced a joint venture for Boomtown Blue Diamond, a roughly $70 million hotel-and-casino project built through Roski's Commerce Construction company and financed by Boomtown. Boomtown Las Vegas opened on May 20, 1994, on 56 acres. Its country-western identity included gold panning in an artificial stream and a 600-seat Opera House dinner showroom. The property also included a hotel, casino, restaurants, and recreational-vehicle facilities. Boomtown, Inc. operated the resort under a lease from Roski and soon exercised an option to acquire Roski's share of the operating company, leaving him as landlord. The casino's poker room was moved from an unfavorable location to the center of the casino and reopened in 1996 with four tables. The property struggled because its location was remote from both the established Strip tourist district and the mature local neighborhoods. Annual cash flow remained below the level management believed necessary for a competitive resort, and the lease structure made it difficult for Boomtown to purchase land and add rooms. Boomtown entered a merger agreement with Hollywood Park in 1996, but Hollywood Park showed limited interest in the Las Vegas property. Roski subsequently agreed to reacquire the operating company. The transaction was completed in July 1997, after the Hollywood Park-Boomtown merger, with Roski owning most of the hotel-casino and the balance held by his company, Majestic Nevada Inc. Roski renamed the property Silverton in December 1997. The change involved new signage and uniforms, staffing reductions, and a revised customer strategy. Silverton emphasized nearby residents, especially communities such as Green Valley, while trying to attract younger, higher-income guests. Early plans called for substantially more hotel rooms and a larger casino, but the ambitious proposals were repeatedly revised. As new residential communities developed around Southern Nevada, Silverton's local customer base improved. The property added Sundance Grill in 2003 and then pursued a broader outdoor-resort concept. The most important early expansion was the Bass Pro Shops project. The two-story, 165,000-square-foot store opened in November 2004, connected to the casino, and became a major draw for local shoppers and tourists. The associated expansion, completed in early 2005 at a reported cost of approximately $150 million, added restaurants, casino improvements, and a 117,000-gallon aquarium. Mermaid Restaurant & Lounge used the aquarium for scheduled performances, while Twin Creeks provided a steakhouse offering. The former mining-town image was replaced with a rustic mountain-lodge atmosphere consistent with the Bass Pro store. In 2005, Silverton outlined a much larger mixed-use master plan involving additional hotels, a second casino, retail, entertainment, condominium-hotel and timeshare units, and other development. Much of the proposal remained unrealized, but later projects extended the property's footprint. A 2008 expansion added approximately 35,000 square feet of casino space, two restaurants, Starbucks, and a five-level parking structure. A proposed 25-story hotel tower was reduced and ultimately canceled amid the Great Recession. Marketing around the expansion positioned Silverton against the nearby M Resort. Later additions included a Cantor Gaming sportsbook in 2012, Nevada's first Cracker Barrel restaurant on the property in 2016, and The Berkley, Las Vegas timeshare tower, which opened in late 2016. Silverton Village broke ground in 2018 and added retail buildings, dining venues, a 24-hour Starbucks, Blaze Pizza, and a Hyatt Place hotel that opened in 2019. These developments helped turn the site into a mixed-use suburban destination rather than only a casino hotel. The main hotel and pool area closed in August 2022 for renovation. The hotel reopened in October 2023 with refreshed rooms featuring rustic and western motifs. The pool-area work was separately scheduled, and sportsbook operations moved to Circa Sports in 2024. Silverton's development history reflects a continuing effort to overcome its early geographic disadvantages through local-market targeting, distinctive attractions, adjacent retail, and a recognizable outdoor-lodge brand identity.

  • 2024

    Circa Sports assumes sportsbook operations

    [1]

    Circa Sports took over sportsbook operations at the property.

  • 2023

    Renovated hotel reopens

    [1]

    The main hotel reopened in October with updated rustic and western-themed rooms.

  • 2022

    Hotel and pool renovation begins

    [1]

    The main hotel and pool area closed for a reported $45 million renovation project.

  • 2019

    Hyatt Place opens

    [1]

    A 150-room Hyatt Place hotel opened as part of Silverton Village.

  • 2018

    Silverton Village breaks ground

    [1]

    Construction began on a retail and dining development with a planned Hyatt Place hotel.

  • 2016

    Timeshare and Cracker Barrel additions

    [1]

    The Berkley, Las Vegas opened on the property, and Cracker Barrel opened its first Nevada restaurant there.

  • 2012

    Sportsbook opens

    [1]

    Cantor Gaming opened a sportsbook at Silverton.

  • 2008

    Major casino expansion completed

    [1]

    Additional casino space, dining, Starbucks, and a parking garage opened.

  • 2005

    Outdoor-lodge expansion completed

    [1]

    The expansion added the aquarium, restaurants, and casino improvements and established the property's lodge-oriented identity.

  • 2004

    Bass Pro Shops opens

    [1]

    A connected two-story Bass Pro Shops store opened on November 15.

Products and positioning

A suburban Las Vegas casino resort built around a rustic outdoor-lodge theme, local entertainment and gaming, destination dining, aquarium attractions, and adjacent outdoor-oriented retail.

  • Casino gaming · 1994

    Silverton Casino

    The core gaming operation offers casino gambling within a rustic mountain-lodge setting. Historical descriptions identify slot machines, table games, poker, and later sportsbook services. The casino expanded substantially in the 2000s as Silverton sought to compete for local residents and attract visitors from the wider Las Vegas market.

  • Hotel accommodation · 1994

    Silverton Hotel

    The on-site hotel provides accommodation integrated with the casino resort. The property has historically been described as having roughly 300 rooms. Rooms were renovated during a closure that began in 2022 and reopened in October 2023 with updated rustic and western design elements.

  • Entertainment and dining · 2005

    Aquarium and Mermaid Restaurant & Lounge

    A 117,000-gallon indoor aquarium is one of Silverton's signature attractions. It contains aquatic life including stingrays and small sharks and provides the setting for scheduled mermaid performances. Seasonal programming has included underwater Santa appearances in December, while the adjoining restaurant and lounge turn the aquarium into a dining and entertainment feature.

  • Retail · 2004

    Bass Pro Shops Outdoor World

    The connected two-story Bass Pro Shops store opened in 2004 as the chain's first western United States location. Its outdoor-oriented merchandise and lodge-style architecture reinforced Silverton's repositioning from an earlier mining-town theme toward a mountain and outdoor destination. The store also broadened the resort's audience beyond casino customers.

  • Restaurant · 2005

    Twin Creeks

    Twin Creeks is Silverton's steakhouse concept, introduced during the mid-2000s expansion. It forms part of the resort's destination-dining offer and supports the property's effort to attract local residents and visitors who may not be visiting primarily for gaming.

  • Sports wagering · 2012

    Sportsbook

    Silverton introduced sportsbook operations through Cantor Gaming in 2012. Circa Sports later assumed sportsbook operations in 2024, adding a new operating partner to the resort's wagering offering.

  • Mixed-use retail and hospitality · 2018

    Silverton Village

    Silverton Village is a mixed-use development associated with the resort. Groundbreaking took place in 2018, with plans for approximately 28,000 square feet of retail space across several buildings, restaurants, and a Hyatt Place hotel. Starbucks and Blaze Pizza were among the early tenants, and the Hyatt Place opened in 2019.

  • Timeshare accommodation · 2016

    The Berkley, Las Vegas

    The Berkley, Las Vegas is an 18-story, 400-unit timeshare building developed and operated by The Berkley Group on part of the Silverton property. It opened in late 2016 and carries the Silverton name at the top of the tower, although it is operated as a timeshare property rather than as the main Silverton hotel.

Brand decisions

  • 2022

    Hotel and pool renovationOther

    Background

    Silverton elected to refresh its principal hotel and pool facilities while maintaining the property's rustic identity.

    Action taken

    The main hotel and pool area closed in August 2022 for renovation; the hotel rooms received updated western and rustic design treatments.

    Aftermath

    The hotel reopened in October 2023, while the separately renovated pool area was scheduled to reopen in 2024.

    Renovation project. approximately $45 million overall; approximately $10 million for the pool area (2022-2024)

    Source

  • 2018

    Silverton Village developmentStrategy

    Background

    The resort continued evaluating how to use vacant land after earlier hotel-tower and mixed-use proposals were revised.

    Action taken

    Silverton began construction of a retail, dining, and hospitality village near Blue Diamond Road and Dean Martin Drive.

    Aftermath

    The project added new restaurants and retailers and culminated in the opening of a 150-room Hyatt Place in 2019.

    Project cost. approximately $60 million (announced 2018)

    Source

  • 2008

    Scaled-back expansion during the Great RecessionGeneration change

    Background

    Silverton had announced a larger expansion including a hotel tower, but economic conditions weakened during the Great Recession.

    Action taken

    The hotel-tower plan was reduced and eventually canceled, while the resort completed a smaller expansion adding casino space, restaurants, Starbucks, and a parking garage.

    Aftermath

    Silverton used the completed facilities and an aggressive marketing campaign to compete with the newly opened M Resort.

    Expansion cost. approximately $160 million (completed November 2008)

    Source

  • 2003

    Outdoor-lodge and destination-retail strategyStrategy

    Background

    Silverton sought to attract affluent nearby residents and tourists while differentiating itself from conventional casino properties.

    Action taken

    The resort pursued a Bass Pro Shops partnership, aquarium, new restaurants, casino improvements, and a shift from a mining-town theme to an outdoor mountain-lodge environment.

    Aftermath

    The Bass Pro store and aquarium became major non-gaming attractions and helped increase business at the property.

    Expansion cost. approximately $150 million (completed January 2005)

    Source

  • 1997

    Rebrand and local-market repositioningStrategy

    Background

    The former Boomtown property had struggled to attract sufficient visitors because of its distance from the Strip and nearby established neighborhoods.

    Action taken

    After taking over operations, Ed Roski Jr. renamed the property Silverton, refreshed its visual identity, reduced staffing, and focused marketing on nearby residents while seeking younger and higher-income customers.

    Aftermath

    The property developed a more locally oriented identity and later benefited from residential growth and additional attractions around the site.

    Source

Sources2 sources

  1. 1Silverton (hotel and casino)en.wikipedia.org
  2. 2Silverton Casino Hotel official websitesilvertoncasino.com

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