Silkspan
Silkspan is a Thai online financial marketplace and comparison platform for insurance, credit cards, loans, and related consumer financial products.
Last updated August 31, 2026
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Overview
Silkspan is a Thai financial-comparison and online distribution brand focused on insurance and consumer finance. Established on April 10, 2000 by Butrrat Charoonsmith, the business was created to market insurance policies, credit cards, personal loans, mortgage loans, and automobile loans supplied by banks and insurers. It developed around a comparison-led model in which consumers can review financial and insurance products and submit applications through Silkspan's digital and telesales channels. The brand describes itself as Thailand's first and leading online financial supermarket. Its product scope includes credit cards, revolving credit, personal loans, vehicle loans, mortgage products, travel insurance, motor insurance, and home insurance. Rather than acting primarily as a manufacturer or balance-sheet lender, Silkspan operates as an intermediary and official reseller, connecting consumers with products supplied by participating financial institutions and insurance companies. Reference material identifies relationships with nine banks and approximately thirty insurers operating in Thailand, although the exact current partner roster is not established here. Silkspan's banking relationships have included Bangkok Bank, Bank of Ayudhya, Krungthai Bank, Kasikornbank, and Siam Commercial Bank. Insurance relationships have included Dhipaya Insurance, Viriyah Insurance, Bangkok Insurance, LMG Insurance, Asia 1950 Insurance, Thai Insurance, and Allianz C.P. General Insurance. These relationships have enabled the platform to cover both protection products and borrowing products, giving it a broader proposition than a single-line insurance comparison site. The company has combined online applications with a sizeable telesales operation. Reference material states that it operated with approximately 700 telesales agents under the supervision of Thailand's Office of Insurance Commission. This hybrid model allows Silkspan to support customers who begin online but require assistance during product selection, underwriting, application, or policy-related processes. Its regulatory context is therefore closely connected to Thailand's insurance-distribution framework. Several developments illustrate Silkspan's role as a digital distribution partner. In 2013, Siam Commercial Bank selected Silkspan to handle online credit-card applications through the bank's own website for the SCB Up2Me service. In 2014, Silkspan worked with Thai Insurance to provide online compulsory motor insurance and vehicle-tax renewal under a proposition described as “Fast & Free.” The same year, Viriyah Insurance recognized Silkspan with an award for online sales brokerage. Silkspan also participated in a 2014 corporate-social-responsibility initiative with Asia 1950 Insurance that involved donating helmets to primary-school students in Bangkok. Silkspan's market positioning is based on convenience, product comparison, assisted digital sales, and access to multiple providers in one channel. Its value proposition is especially relevant for consumers seeking to compare premiums, financing terms, or application routes without approaching every bank or insurer separately. The available reference material does not establish detailed current ownership, financial performance, headquarters address, website URL, executive roster, or present-day product volumes. Consequently, those fields remain unspecified rather than inferred.
History
Silkspan was founded in Thailand on April 10, 2000 by Butrrat Charoonsmith. Its initial purpose was to distribute insurance and financial products issued by established insurers and banks, including insurance policies, credit cards, personal loans, mortgage loans, and car loans. The company entered a market in which consumers traditionally had to approach financial institutions and insurance companies individually. Silkspan's model brought multiple product categories and providers into a single comparison and application channel. Over time, the brand developed into what it characterizes as an online financial supermarket. Its scope expanded across general insurance and consumer lending, including motor, home, and travel insurance as well as credit cards, revolving loans, car loans, mortgages, and other personal-finance products. The platform's role was generally that of an intermediary or official reseller rather than the underwriter or lender. Insurance risks remained with partner insurers, while credit products were issued by participating banks or other financial institutions. The reference material identifies a substantial network of partners in Thailand. Banking partners have included Bangkok Bank, Bank of Ayudhya, Krungthai Bank, Kasikornbank, and Siam Commercial Bank. Insurance partners have included Dhipaya Insurance, Viriyah Insurance, Bangkok Insurance, LMG Insurance, Asia 1950 Insurance, Thai Insurance, and Allianz C.P. General Insurance. The source also describes the business as working with nine banks and thirty insurers, although a complete and current list is not available in the supplied material. Silkspan's development included integration with bank-owned digital channels. In 2013, it was chosen to handle all online credit-card application services through Siam Commercial Bank's website for the SCB Up2Me service. This arrangement illustrates how the company could provide application infrastructure and distribution expertise even when the customer-facing entry point was operated by a bank. In 2014, Silkspan collaborated with Thai Insurance on an online compulsory motor-insurance and vehicle-tax renewal service promoted as “Fast & Free.” The initiative addressed a routine vehicle-owner need by combining insurance purchase with an administrative renewal process. That year, Viriyah Insurance awarded Silkspan for online sales brokerage, reflecting the importance of digital acquisition and conversion in the company's intermediary model. Silkspan also participated in a social-responsibility program with Asia 1950 Insurance in 2014. The initiative involved donating helmets to primary-school students in Bangkok and connected the insurance sector with road-safety education. It is one of the documented examples of the brand operating beyond direct product distribution. The company's operating model has combined digital comparison and application services with assisted sales. Reference material states that Silkspan operated with approximately 700 telesales agents and under the supervision of Thailand's Office of Insurance Commission. This suggests a hybrid customer-acquisition structure: online tools support discovery and application, while telesales personnel provide human assistance and help complete transactions. The model is suited to products whose purchase may involve eligibility questions, documentation, underwriting, or regulatory disclosures. The supplied sources do not provide a verified current website, legal-company details, ownership structure, financial results, headquarters address, current management team, or a detailed account of operations after the documented 2014 activities. Silkspan is therefore best described from the available evidence as an active Thai financial marketplace and insurance-distribution brand, while its present corporate scale and ownership remain to be confirmed.
- 2014
Online motor-insurance and tax-renewal service
[1]Silkspan worked with Thai Insurance to offer online compulsory motor insurance together with vehicle-tax renewal.
- 2014
Online sales brokerage award
[1]Viriyah Insurance recognized Silkspan with an award for online sales brokerage.
- 2013
SCB Up2Me online credit-card application partnership
[1]Silkspan became the sole handler of online credit-card application services delivered through Siam Commercial Bank's website for SCB Up2Me.
- 2000
Silkspan founded
[1]Butrrat Charoonsmith founded Silkspan in Thailand on April 10, 2000 to distribute insurance, credit cards, personal loans, mortgage loans, and car loans.
Products and positioning
A Thai online financial supermarket and assisted-digital comparison platform that aggregates insurance and consumer-finance products from partner institutions.
Insurance marketplace · 2000
Insurance comparison and distribution
Silkspan compares and distributes insurance products supplied by partner insurers in Thailand. Documented categories include motor, compulsory motor, home, and travel insurance. The platform functions as an intermediary and official reseller, allowing customers to review products and apply through digital or assisted-sales channels rather than underwriting the policies itself.
Consumer finance · 2000
Credit cards
Credit-card products from participating banks form part of Silkspan's financial-marketplace offering. The company has supported online application distribution, including its documented role in handling credit-card applications through Siam Commercial Bank's SCB Up2Me website service.
Consumer and secured lending · 2000
Loans and mortgages
Silkspan distributes or compares personal loans, revolving loans, car loans, and mortgage loans issued by partner financial institutions. The available material does not specify individual product terms, rates, eligibility criteria, or current lender availability.
Motor-insurance service · 2014
Compulsory motor insurance and tax renewal
Introduced with Thai Insurance in 2014, this service combined online purchase of compulsory motor insurance with vehicle-tax renewal. It was promoted under the “Fast & Free” description and was designed to simplify a recurring compliance task for vehicle owners.
Marketing campaigns
- 2014Helmet donation CSR initiative
Bangkok, Thailand
Silkspan partnered with Asia 1950 Insurance on a social-responsibility initiative that donated helmets to primary-school students in Bangkok.
Outcome. The documented activity provided helmets to students; longer-term impact is not reported in the supplied source.
Brand decisions
2014
Introduced online compulsory motor-insurance and tax-renewal serviceProduct launchBackground
Vehicle owners in Thailand commonly need both compulsory motor insurance and vehicle-tax renewal.
Action taken
Silkspan coordinated with Thai Insurance to offer an online service combining compulsory motor-insurance purchase and tax renewal.
Aftermath
The service broadened Silkspan's digital convenience proposition; subsequent performance data is not provided.
2013
Expanded bank-channel digital application distributionStrategyBackground
Siam Commercial Bank required online credit-card application handling for its SCB Up2Me service.
Action taken
Silkspan served as the sole handler of online credit-card applications submitted through the bank's website.
Aftermath
The arrangement demonstrated Silkspan's role as a digital distribution and application-processing partner for financial institutions.
Recent events
- 2014
Silkspan and Thai Insurance introduced online motor-insurance and tax-renewal service[1]
Product launch
Silkspan coordinated with Thai Insurance on a service described as “Fast & Free,” covering online compulsory motor-insurance purchase and vehicle-tax renewal.
- 2014
Viriyah Insurance recognized Silkspan for online sales brokerage[1]
Other
Silkspan received an award from Viriyah Insurance for online sales brokerage.
- 2014
Silkspan joined Bangkok helmet-donation CSR initiative[1]
Campaign
Silkspan worked with Asia 1950 Insurance on a corporate-social-responsibility activity that donated helmets to primary-school students in Bangkok.
- 2013
Silkspan selected to handle online credit-card applications for SCB Up2Me[1]
Other
Siam Commercial Bank selected Silkspan as the sole handler of online credit-card application services delivered through the bank's own website for the SCB Up2Me offering.
Sources1 sources
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