FITS Store
FITS Store is an Indonesian local sportswear and fitness-equipment brand and online store selling affordable training apparel, gear and accessories.
Last updated September 27, 2026
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Overview
FITS Store (also written simply as FITS) is an Indonesian local sportswear brand and the official online store for its own products. According to its About Us page, FITS is a local Indonesian sportswear brand created to complement and maximise customers' sports and daily activities, and FITS Store is the official online shop where customers can buy sports equipment, sportswear and sports accessories at affordable prices and with quality. The store offers flexible shipping options and easy, practical and secure payment methods, and it emphasises that all products sold are original FITS items. The product range is broad for a local fitness label. On the apparel side, FITS sells performance and lifestyle training wear under lines such as HYPEMOVE and Timeless, including hoodies in long-sleeve and short-sleeve versions, premium performance polo shirts, zipper shirts, T-shirts, baseball jerseys, jogger pants, 2-in-1 shorts and arrow shorts, as well as women's dry-fit polo shirts. Prices shown on the official store are in Indonesian rupiah and sit in the affordable segment, with apparel generally in the low hundreds of thousands of rupiah. On the equipment and accessory side, FITS offers strength and conditioning gear such as an air rower crossfit rowing machine, pull-up bars, dumbbells, barbell pads, weight-lifting belts including the Powerbelt and Auto Lock Nylon Weight Lifting Belt, wrist bands and gym straps, crosspalm gloves, foam rollers, skipping ropes, shaker bottles and waist trimmer belts. The catalogue on the official store lists dozens of products, and the site highlights new arrivals and best sellers. FITS positions itself as a local, affordable and original alternative for Indonesian gym-goers and everyday athletes, combining apparel and training accessories under one brand. The brand's online presence is centred on its own webstore, which doubles as its official retail channel, and it markets itself as the number-one sports-equipment webstore in Indonesia. The company is privately held and, based on the available evidence, operates primarily in the Indonesian market.
History
FITS Store presents itself as a local Indonesian sportswear brand and the official online store for FITS products. Its About Us page states that FITS exists to complement and maximise customers' sports and daily activities, and that FITS Store is the official online shop where shoppers can obtain sports equipment, sportswear and sports accessories at affordable prices and with quality. The store highlights flexible delivery options and easy, practical and fully secure payment methods, and stresses that customers are buying original FITS products. The brand has built its catalogue around two main pillars. The first is training and lifestyle apparel, sold under lines such as HYPEMOVE and Timeless. These include hoodies in long-sleeve and short-sleeve cuts, premium performance polo shirts, zipper shirts, T-shirts, baseball jerseys, jogger pants, 2-in-1 shorts and arrow shorts, plus women's dry-fit polo shirts. The second pillar is fitness equipment and accessories, including an air rower crossfit rowing machine, pull-up bars, dumbbells, barbell pads, weight-lifting belts such as the Powerbelt and the Auto Lock Nylon Weight Lifting Belt, wrist bands and gym straps, crosspalm gloves, foam rollers, skipping ropes, shaker bottles and waist trimmer belts. Product pages describe the intended use and construction of individual items. The FITS Powerbelt, for example, is described as a premium fitness belt designed to support lifting performance, with an antimicrobial nylon material, a 20 cm wide back pad, an insert panel for extra cushioning and support, and an adjustable velcro strap system, suitable for both men and women in powerlifting. The store marks products as 100% original by FITS and offers secure online payment and flexible delivery. The official store lists dozens of products and organises them into featured products, new arrivals and best sellers, with prices in Indonesian rupiah. The brand markets itself as the number-one sports-equipment webstore in Indonesia. The available evidence does not specify a founding year, founder, ownership structure or corporate parent, so those details remain unconfirmed. What is clear from the official sources is that FITS operates as a private, Indonesia-focused brand whose own webstore is its primary retail channel.
Products and positioning
Local Indonesian sportswear and fitness-equipment brand offering affordable, original products through its own official online store.
FITS HYPEMOVE Hoodie Long Sleeve
Long-sleeve hoodie in the HYPEMOVE line, available in Dark Grey and Light Grey, sizes S–L and above, priced at Rp 228,000.
FITS HYPEMOVE Hoodie Short Sleeve
Short-sleeve hoodie in the HYPEMOVE line, available in Royal Blue, Dark Grey and Light Grey, sizes S–L and above, priced at Rp 198,000.
FITS HYPEMOVE Premium Polo Performance Long Sleeve
Performance long-sleeve polo in the HYPEMOVE line, sizes S–L and above, priced at Rp 278,000.
FITS HYPEMOVE 2 IN 1 Short Pants
Two-in-one training shorts in Black and Navy, sizes S–L and above, priced at Rp 208,000.
FITS HYPEMOVE Arrow Short Pants
Training shorts in Black, Gray and Blue, sizes S–L and above, priced at Rp 208,000.
FITS HYPEMOVE Jogger Pants Stretch
Stretch jogger pants, sizes S–L and above, priced at Rp 248,000.
FITS HYPEMOVE Jogger Pants Parachute
Parachute-style jogger pants in Gray and Black, sizes S–L and above, priced at Rp 248,000.
FITS Timeless Polo Women Dry Fit Shirt
Women's dry-fit polo shirt in White and Black, priced at Rp 233,000.
FITS Powerbelt
Premium fitness belt for lifting support, made of antimicrobial nylon, with a 20 cm wide back pad, insert panel for extra cushioning and an adjustable velcro strap system; priced at Rp 168,000.
FITS Auto Lock Nylon Weight Lifting Belt
Nylon weight-lifting belt with auto-lock buckle, available in Pink and Red, sizes S–L and above, priced at Rp 218,000.
FITS Air Rower Crossfit Rowing Machine
Air resistance rowing machine for crossfit-style conditioning, priced at Rp 8,344,000.
FITS Pull Up Bar
Pull-up bar available in two sizes (62–100 cm and 100–150 cm), priced from Rp 248,000 to Rp 348,000.
FITS Barbell Pad
Barbell pad available in multiple colors, priced from Rp 131,100 to Rp 153,000.
FITS Foam Roller
Foam roller available in seven colors and three sizes (33 cm, 45 cm, 59 cm), priced from Rp 168,000 to Rp 288,000.
FITS Jump Skipping Rope
Skipping rope available in Black, Blue, Pink and more, priced at Rp 90,500.
FITS Premium Jumping Skipping Rope
Premium skipping rope available in Blue, Pink and Gray, priced at Rp 193,000.
FITS GSAC Shaker Bottle
Shaker bottle available in White and Black, priced at Rp 118,000.
FITS Basic Sweat Waist Trimmer Belt
Waist trimmer belt, priced at Rp 118,000.
FITS Basic Wrist Band Gym Strap
Wrist band and gym strap in Red and Blue, priced at Rp 96,000.
FITS Crosspalm Gloves
Training gloves, priced at Rp 113,000.
FITS Baseball Jersey Performance Shirt
Performance baseball jersey in Navy and White, sizes S–L and above, priced at Rp 203,000.
FITS Established Shirt T Short Sleeve
Short-sleeve T-shirt, sizes S–L and above, priced at Rp 243,000.
FITS HYPEMOVE Basic Polos Zipper Shirt
Basic solid zipper shirt in the HYPEMOVE line, priced at Rp 208,000.
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